Chapter 1632

The reason why Li Mu promoted the theme of World War II to Spielberg was that people used it to their best.

In his opinion, World War II is the biggest theme, the heaviest theme, and the one that needs to be taken seriously. Only a big director can really control this kind of big theme. Only a big director with enough structure, enough ability, and enough film attainments can make a classic World War II movie.

However, in the Chinese entertainment circle in the future, most of the directors and actors who make movies and TV series of World War II are those who are dying of water. That's why there are such absurd Anti Japanese dramas as fighting with guns, tearing ghosts by hand, hiding thunder in the crotch, exploding planes by hand, flying on the train by bike and shooting 800 Li by sniper.

In the next few years, the film and television industry began to turn upside down. Directors with the ability to shoot large themes and deep themes began to move closer to small themes and shallow themes, such as love, inspiration, action, exploration, cartoon, and even black humor. They are easy to succeed in this theme;

but those directors who are not able to control large themes and deep themes prefer to It's not only many people who have made a lot of bad films about World War II, but also many Chinese directors who have made a lot of bad historical films. One of them is considered to be one, which is all about big themes and is all about big themes The only difference between big bad movies is the degree of bad movies.

As a nationalist, Li Mu has endless pride and love for the Chinese nation, but seeing all the major themes of great significance to the Chinese nation from the Second World War to the spring and Autumn Warring States period, he was ravaged and ruined repeatedly by these rotten films, which naturally made him very unhappy, but he was not a filmmaker himself, so he had to first try to create a healthy development environment 。

If we want to create a good environment, we need not only the guidance of capital, but also the guidance of industry leaders.

So Li Mu put his idea to Spielberg.

Spielberg listened to Li Mu's comments on the theme of World War II, and agreed: "Mr. Li, you are right. From the perspective of movie theme alone, World War II is indeed bigger than any historical period or event. It really has too many stories that can be made into movies. Whether we or the whole Hollywood, we receive about World War II every year There are so many plays, and the theme of World War II is really as you said, the most profound sense. "

Li Mu nodded and said, "the most important thing in making a movie about World War II is not to make a movie with a high evaluation or box office, but to make people remember and reflect on history. Therefore, it has a higher mission. In the future, people will remember that history by the movie works we left for them, otherwise In a few decades, young people may not know what World War II is. "

Spielberg was silent for a moment, nodded slightly, and said: "if there are good World War II scripts in the future, I will consider making another one or two."

"With such a large theme of World War II, it's not enough to shoot one or two or even one or twenty," Li Mu said

"Time and ability are limited after all," Spielberg said, "and to be honest, no director is willing to shoot the same theme with one effort, it will greatly curb the diversified development of art."

"It's not enough to rely on the ability of one or two people, so I wonder if we can build a special brand with the support of capital," said Li Mu

"Brand?" Spielberg asked in surprise, "the brand of World War II movies?"

Li Mu nodded and said, "yes, just like Marvel only does superhero comics, Disney and Pixar focus on animation films, to make a brand focusing on World War II films, what this brand needs to do is to continuously shoot excellent World War II theme films and TV works."

Said Li Mu: "we are looking for scripts and directors from all over the world. As long as all aspects are suitable, we will invest in shooting and then make global distribution by ourselves."

Spielberg thought for a moment, and then said to Li Mu, "if you want to ensure the exposure of a brand, at least 3-5 films should be released every year, based on the time from intention to release of a film. In this way, the investment of the brand in the early stage should be able to support 6-10 films, roughly calculated, and a few hundred million dollars."

Speaking, Spielberg added: "there is a very sad problem in World War II films and all historical films, that is, there is no way to implant advertisements, make modern films, what mobile phones the protagonists use, what cars they drive, which hotels they stay in, and whose billboards appear when the camera passes by. These can make money, at least in the early stage in this way To reduce costs, but it's hard to find such an opportunity in the early stage of World War II films. One and two are OK, but if there are too many, the cost pressure is still great. Moreover, the box office revenue space of World War II films is generally slightly lower than that of entertainment films. "

Li Mu said: "it doesn't matter. We have theaters all over China, as well as online ticketing systems all over the country and even North America. In the future, our theaters will continue to expand and online ticketing systems will continue to develop. At that time, our own channel capacity will basically ensure that the box office of the film will not be in the market. That is to say, even a billion dollars will be invested in the early stage In two to three years, they will also pay back in the form of box office, and even have the opportunity to earn considerable profits. "Speaking of this, Li Multon added: "as for how to take the money, it's actually very simple. I can raise a sum of money to make a private investment fund focusing on film and television projects, and raise funds from investors to invest in film and television projects. I can share all the profits to the investors of the fund. After all, what I care about is not profits, but products."

Spielberg nodded and said, "I understand that in this case, the pressure on the capital in the early stage is not so great, and the risk can also be shared among the investors. I think there is still something to be done."

"We'd better cooperate on this project. I'll launch the private equity fund and you'll be the project manager," said Li Mu

Spielberg asked curiously, "Mr. Li, can you be specific?"

Li Mu said: "actually, it's very simple. I'm going to make money. You can spend money. For example, my first stage goal is to invest in one billion dollars. This money will be used to invest in ten to fifteen World War II films and TV series. You can make one of them by yourself. The rest, you can choose the right project and team. If you think which script is good, you can buy it and shoot it, and then find a match Appropriate director, step by step supervision of the project implementation, and finally I will give you 10% of the net profit of the whole project. At the same time, I will also give you 10%-20% of the shares of the brand, and we can have in-depth communication. "

Said Li Mu: "this brand, like marvel, should only make excellent products, and strive to become the best World War II theme brand in three to five years!"! Now, no one has to make such a brand, if we do, we can go ahead. "

"The biggest advantage of vertical brand is that it can naturally bring users a more professional sense in this field. For example, if you like mountaineering, you can't go to an ordinary clothing brand store to buy the clothes needed for mountaineering. You will at least choose a professional outdoor brand, or even a professional mountaineering brand."

"In fact, the same is true for film and television. If we are a brand focusing on animation, users will think of us as soon as they think of animation after we have made word-of-mouth. When they see our animation, they will have a preconceived feeling that since it is produced by us, it must be a masterpiece."

"Marvel has been creating superheroes since World War II. Now, every superhero in Marvel will buy their comics and even go to the cinema to see their movies. This is Marvel's great advantage in the vertical category of superheroes."

"World War II theme brands are the same. If we can create several classic World War II films, audiences in the future will think of us first as long as they want to see World War II theme films, and as long as we produce a World War II theme film, audiences who like World War II theme films will buy tickets and go to the cinema to watch. On that day, our brand will The absolute leading position of the World War II film market can be formed. In the future, like marvel, we can continuously launch new World War II films, and push one fire one by one. "

Li Mu is very clear that the film and television industry will develop in the future, and there will be a large number of brands perpendicular to certain sub categories. Of course, marvel, DC, Disney and Pixar are all successful cases. In addition, some brands focus on making big online films, and some brands focus on special online films Attention to do suspense network drama, and even brand focus on variety show.

However, there are so many brands focusing on market segmentation in the film and television industry, but no one has been focusing on World War II theme films and television.

Li Mu decides to be the first one to eat crabs. He wants to build a sub brand under Muye image, focusing on making World War II films and TV plays, and only making high-quality products. At the same time, movies must focus on the global market, while TV plays focus on the domestic market and the North American market, especially the domestic market!

If one or two excellent Chinese and World War II dramas can be produced by his own brand every year, it will have a great impact on the development direction of the whole domestic anti Japanese war movie and TV series. If every year there are such high-level World War II dramas as "my leader, my regiment" and "the sword", the Anti Japanese God drama of tearing ghosts by hand There is no living space in this book.