Neil had more than ten years of management experience in large companies before he became CEO of Mars. However, his experience is all about offline real economy, and he knows nothing about the Internet.
After the rise of Li Mu and his Muye technology, the global real economy practitioners have paid more attention to the Internet. Senior managers like Neil have only started to pay attention to the Internet in the past two years. However, what they can pay attention to at this stage is only the business model and superficial operation rules of the Internet, as for the real technology and calculation involved At the level of law, he still knows nothing.
He didn't understand why his company's name and all the product names were blocked, but the article full of black materials was not blocked at all, but the technicians saw the multiple design of the algorithm.
If a computer is allowed to execute a single instruction, it is absolutely more thorough than anyone and other machines in the world. If it is allowed to shield Mars, it will surely shield Mars. As for why the black material is not shielded, there must be an algorithm in it. Once this logic is triggered, it is better than ordinary in priority setting The algorithm is higher.
It's like two different habits of a person. For example, under normal circumstances, Zhang San must have vinegar when eating dumplings, but never vinegar when he has wine.
It seems that the habit of eating dumplings must have vinegar is more applicable, but its priority is not comparable to drinking.
For another example, Han Meimei's spare tire is Wang Ming. Before Li Lei confesses to her, she is willing to be Wang Ming's girlfriend temporarily. But once Li Lei confesses to her, she will not hesitate to choose Li Lei.
This logic is like Wang Ming temporarily making Han Meimei's spare tire. Now, the key words of Ma's are not blocked. This logic is Li Lei's confession.
What Ma's technical manager wants to know now is what trigger conditions are matched with Li's confession logic.
If the trigger condition itself has a bug, then Mars may be able to seize the bug to break through the algorithm defense of Makino technology.
So he changed one of the letters of the whole article and posted it with a newly registered twitter account.
As soon as the content was released, he asked another colleague to check it with his newly registered account. As a result, his feedback was: "there is nothing in your new twitter."
The technical manager was a little flustered. He quickly copied the original text again. This time, he didn't change any of the original content, but added a subtitle at the back. Then he released it again and asked another colleague to check it. The result was: "I still can't see anything. From my point of view, your account hasn't published any content."
The technical manager sighed at once, shook his head dispiritedly, murmured: "they are really cruel in this hand."
Neil asked with a puzzled face, "what are you talking about? What's going on? "
The technology manager looked at Neil and said seriously, "Makino technology is really blocking all our keywords. There is only one way to avoid this blocking logic."
Neil asked in a hurry, "what is it?"
The technical manager said, "just publish his article literally!"
"What?!" "You mean, if you want our keywords not to be blocked, you can only publish the content full of our negative news without blocking it? Can I add a sentence at the end of this part: "all this is bullshit"
"No." The technical manager shook his head and said, "even if you change or add a letter or character, this article will be blocked. Only copying this article word for word can avoid the blocking logic."
As he said, the technical manager added: "I'll put it another way: Mars and all the keywords that our products are blocked will only be seen by Twitter users in this article, and all other relevant content will be blocked."
Neil felt his forehead and said desperately, "that is to say, in the future, Twitter users will see us again, only this article?"
The technical manager nodded, "that's right."
Neil suddenly felt that the whole person was dizzy. After a while, he said angrily, "fuck, can you play like this? Is Li Mu really the God of twitter? "
The technical manager helplessly said: "Mr. Neil, Twitter is Li Mu's product. All the principles, logic and algorithms in it are under his control. Therefore, he is indeed the God in twitter, just like GM in the game. If you want a good outfit, you may play it day and night for a year, but he wants a perfect outfit that no one can surpass, just a line of code So, in the virtual world he created, he is God, and we are just a bug living in his virtual world. "
That's what Neil realized.
He and Li Mu are not in the same dimension at all.Mars and Muye technology are not the same dimensional enterprises.
Although Mars is also a giant with a market value of more than 10 billion US dollars, almost all of its assets and strength are centralized offline. The market value of Makino technology wheel may be several times or more than ten times that of Mars. However, online assets and strength are stronger than Mars.
In modern society, whether it's a war of words or a war of propaganda, it's all about the ability of information delivery. Unfortunately, Mars has no ability at this point.
It's like two armies fighting against each other at different times. Mars is like Napoleon at the peak of his time. In his field and continent, he is invincible and invincible. Pastoral technology is a modern, Trinity and powerful force. When attacking Napoleon, it doesn't need to send out any ground forces at all, relying on air strikes and distance Cheng's attack was enough to make Napoleon die without a burial place. Even before his death, he and his army could not have a real face to face with this modern army.
So, in this case, it's impossible for Mars to play successfully.
Neil now found that Mars was not even qualified to fight with Li Mu. In front of Li Mu's powerful firepower, his "army" even had no chance to be hanged and killed directly.
Mars doesn't even have the right to speak on the Internet. What can he do with Muye technology just by relying on his own food business? Is it necessary to put a few words on each package of dog food and cat food, each chocolate bar and each package of chocolate beans to scold Makino technology? Accusing them of bullying people?
Come on, people have not even spoken to Ma's in public from beginning to end. They just privately warned the media not to press, and then blocked Ma's in their own platform. For ordinary users, they haven't even heard Ma's words.
In this case, Mars can only eat a day of dumb losses.
When Neil finally realized how passive his situation was, Mars' reputation on the global Internet was falling rapidly.
It seems that the collection of black materials has been greatly assisted in secret. It has been wildly spread in the world of twitter, and even some media and websites that watch it as news. Consumers have seen a large number of scandals about Mars and different scandals happened in different product lines. The shock is very strong, and it leads to direct As a result, consumers have strong psychological hints about Mars, and they always feel that this company is particularly unreliable.
No enterprise can bear such a strong and intensive negative wave. Even a giant like Volkswagen can't resist multiple scandals at the same time. Just imagine that one emission gate alone will make them suffer. If the engine burns oil, the gearbox dies and flickers, the shaft is broken, the assembly is reduced, the test results are fake, and the airbag exists at the same time Security risks and other scandals are hard for the public to bear.
A company can only deal with one big scandal or a few ordinary scandals at a time. However, no company can deal with a large number of scandals at the same time. Almost all the companies that deal with a large number of scandals at a certain stage are dead.
Even boss Ma, who is called father by many people in the future, has to be asked publicly every time he receives an overseas media interview just because of the original sin of platform fake. It can be seen that boss Ma is also overwhelmed by this repeated platitude. Later, when someone asks him about the fake goods on his platform, he tells him not to People: "we now have the largest and most professional anti fake team in the world. We use big data to monitor the whole platform. Once we find out who is selling fake, we will immediately transfer his information and address to the public security organ..."
It's like the leader of a theft gang who suddenly turns to be the leader of the folk anti pickpocketing team. He only works so hard to deal with a scandal, but even so, there is obviously some lack of strength. It can be seen that if an enterprise needs to face multiple scandals at the same time, how miserable the situation is.
Li Mu intends to show all the scandals of Mars in the past few years to the people all over the world. In the past few years, some of them have only heard one or two of them, and some have not even heard of one. Now, all the scandals are exposed once and for all, and then let the consumers weigh them. This is a ghost enterprise You should not buy the products after all.
When Zhao Kang's water army spread this article all over the world, Mars had already been a curse on twitter, searching for various keywords of Mars, and there were new attacks from users everywhere, which made Mars a mess.
The phone number of Mars' public relations department is about to be knocked out by the major media. Now the media all over the world want to interview Mars and grab a news headlines. Neil, under great pressure, seizes the technology manager's question: "don't you mean that only one article will not be blocked by Makino technology? Why are so many users' comments not blocked now? "
The technical manager said sadly, "they must have changed the algorithm again..."
Neil asked angrily, "what is the current algorithm?"The technical manager said helplessly, "I don't know what the specific algorithm is. Maybe they think that the foreshadowing is enough now, and they don't need any shielding. It's time to let angry netizens abuse us freely..."
At this time, the PR manager said in a flurry: "Mr. Neil, our official twitter tweets have been restored The number of fans has recovered... "
Neil's next joy: "really? There is a good thing at last! "
"It's not a good thing," said the manager of the public relations department awkwardly. "Netizens rushed to our official twitter messages and comments. In a few minutes, tens of thousands of comments insulted us..."