Chapter 1654

Listen to Li Mu, Spielberg also likes the 21 guns that he just recorded. Dewey is very happy and asks, "does director Spielberg really say that?"

Li Mu nodded, "can I still cheat you?"

Said Li Mu: "he also said that in February next year, I will give you a chance to be a guest in Grammy."

"Grammy?" Hearing this, even Du Wei, who has never cared about fame and wealth, is not calm.

Grammy is like an Oscar in the film and television industry. All movie actors and aspiring awards are Oscars. Even if they are nominated by Oscars, they are also great honors. Therefore, every pop singer's feelings for Grammy are the same.

Grammy is the highest award of music in the world. The top singers with super strength can win the awards. The guests who can be invited to perform in Grammy are also regarded as the greatest honor. More importantly, up to now, no Chinese singer has been invited to be the first to perform in Grammy!

It's very difficult for Chinese singers to go to Grammy, whether for nomination or for performing guests. This is not to say that the level of Chinese singers is insufficient, but the differences in culture, language, music style, etc., which makes it difficult for Chinese singers to really go abroad, especially to the western stage.

Moreover, at this stage, the Chinese capital has not shown any edge in the international music circle, so even if some local heroes want to hold a Chinese singer to go to the Grammy, they are basically in a state of energy and nowhere to use.

When duweizha heard that she might have a chance to go to Grammy, the first thought was shock. The second thought was disbelief. After she came back to her senses, she said to Li Mu awkwardly, "brother Li Mu, how can a new person like me qualify for Grammy..."

Li Mu said with a smile, "it's not about age or the length of Tao."

Du Wei spits out her tongue and asks carefully, "what do you see then?"

Li Mu said with a smile, "look at the strength, the works and the resources behind them. Resources are the most important!"

After that, Li Mu patted the seat beside him and said to Du Wei, "come on, sit down and tell me."

Du Wei smiled sweetly. The lady sat down beside Li Mu with her legs together. She blinked at Li Mu like a little girl and looked forward to his following.

Li Mu said seriously: "there is only one core in the entertainment circle, that is, exposure. Movies need enough exposure, so investors need to find the most popular stars, the most popular directors, and albums need enough exposure, so record companies will play, publicize and buy resources everywhere, and movie stars can be the front line if they have enough exposure. This song It's the same with hands, but what's the guarantee of exposure? Resources! "

Li Mu said: "you see, there are so many top celebrities in the Flying Tigers movie. Each of them has their own exposure. With my funds and the promotion resources I will invest in the movie, it will make the movie the most exposed commercial movie ever. You are the heroine of the movie, and your exposure is very high Gao, who is also the singer of the theme song, has a higher exposure. At that time, let alone the Grammy, you are qualified. Even Oscar, I think you are also qualified. "

"Although I majored in music, I didn't feel that I was qualified to go to the Grammy, let alone I didn't learn acting at all. How could I go to the Oscar..." Dewey said sheepishly

Li Mu said with a smile, "it's about resources. You have me to provide resources behind you and Spielberg to endorse for you in front of the stage. Such resources support, Oscar and Grammy are nothing."

Said Li Mu: "what's more, if you are invited to participate in the Grammy and become a performing guest, I will write you a better song at that time, so that you can blow up the whole scene as soon as you come on the stage!"

In Li Mu's mind, there are so many popular singles all over the world. Whether it's sister stone, sister fruit, or Adele or Taylor Swift, it's enough for Dewey to surprise the whole western music circle by choosing any one of her famous songs. If Dewey does a good job, it's likely that she will directly grab the limelight of the whole Grammy.

If you use your skill to surprise the whole Grammy as the beginning of Dewey's global singing career, it must be a dream start.

Du Wei said shyly, "I'm afraid I'll be nervous when I get to such an occasion. What if I let you down..."

Li Mu smiled quietly and said: "you are such a confident girl, you will not be nervous anywhere. Don't worry, I believe you."

……

When Li Mu sent Du Wei home, Mars company, which is far away in the United States, had already fried pot.

When they realized that the sales volume of the terminal market was rapidly decreasing, they immediately started a comprehensive data monitoring and real-time analysis of the terminal sales data around the world, which made them feel desperate that the terminal sales data was still falling.

Even in the U.S. domestic market, sales began to decline significantly, and the negative news on the Internet is releasing its power.

Roland MAS, chairman of Mars' board of directors, was furious. When he couldn't find a suitable solution, Mars' marketing director told him a new data: "Mr. MAS, the news we just received, in terms of pet food, is eager for the global sales volume in these days, which has increased by more than twice. Their factory has now started to enter the full load production mode State, rapid development of channels! "He added: "in addition, yesterday, Li Gouzi's Twitter updated a picture of eager dog food, and received tens of thousands of forwarding. Now, the popularity of eager brand is very high on the Internet, and the exposure of brand and product is also very high. It is estimated that their sales volume in these days will reach another level."

Even though the desired product has a higher price and lower cost performance, with the promotion of liguozi micro blog, its sales volume is like a rocket, which keeps rising. Now, liguozi has become the first online red dog in the world, and the desire for this brand has become the first online Red pet food brand in the world.

Once anything is red, who cares about the cost performance.

For this reason, the decline of pet food sales in Mars product line is also the largest, far exceeding other products.

After hearing this, Roland MAS angrily scolded: "Neil, the short-sighted bastard, gave up such a good opportunity to his competitors! I can't get rid of him! "

Poor Neil had been fired by the board of directors at this time, but even so, it could not alleviate Roland MAS' resentment towards him.

After scolding Neil, Roland MAS was still angry. He told the marketing director, "now we must find a way to restore consumers' confidence in our products and word-of-mouth. The board of directors will immediately approve a $20 million advertising budget to help the company get through the difficulties. We need to pull up the sales volume again through the growing exposure."

The head of the market said seriously: "Mr. MAS, we immediately increased the advertising budget, which is really helpful for the promotion of sales volume. But in this case, it's driving against the wind. The cost of moving forward is too high. It's likely to cost 50 million US dollars, but it still doesn't have a good effect. After all, Muye technology is still constantly against us. Our products Negative news is spreading on the Internet. My personal feeling is that we should start with solving the negative news on the Internet. "

Roland MAS said angrily, "it's obvious that Twitter is behind this. We don't have a strong voice on the Internet. How can we solve the negative news at this stage?"

"We can first Sue twitter for maliciously restricting the functions of our official twitter, ask them to immediately lift all restrictions and apologize to us, and then we can start suing twitter for maliciously abusing our unprovoked remarks, so as to smear our corporate image," said the head of marketing

Roland MAS asked in a poor voice, "what do you think is the chance of winning this lawsuit?"

"I can't say how big it is, but as long as we sue and the courts in the United States accept it, it will become a big news. At least users will pay attention to it and know that we may be treated unfairly, which is also a disguised public relations crisis for us," said the head of the marketing department

Roland Maestro hesitated for a moment, nodded softly, and said, "OK! Get in touch with the best and most authoritative business lawyers in the United States. This time, it's better to make things bigger and let users all over the world pay attention to it! "

……

The next morning, Li Mu was awakened by a phone call from Lin Qingya in North America.

Lin Qingya is embarrassed to ask on the phone: "Mr. Li, did you have a rest?"

Li Mu said, "it's OK." Then he asked, "Qingya, do you have an emergency when you call so early?"

"It's not an urgent matter, but to tell you that Mars filed a lawsuit with the Federal District Court in the Eastern District of New York, accusing us of maliciously restricting the functions of their official twitter, and maliciously indulging and promoting the negative news that slandered them," Lin said

When it comes to this, Lin Qingya added: "it's a big deal. There are already many local media in the United States reporting on it, which has a great influence."

Those media didn't want to offend Li Mu because of Mars, so they didn't want to make a statement for Mars, but they were very interested in neutral news, so they all started a column to report and focus on this event.

Li Mu didn't care about it. He said with a smile, "I see. I'll respond later. If there is a local American media want to interview you, just push it out."

"Good Mr. Li, I see."

Li Mu hung up Lin Qingya's phone and immediately gave Kong Lingyu a call. When he opened his mouth, he said, "old Kong, immediately seal off all accounts of Ma's official micro, so that their staff can no longer log in."

Kong Lingyu did not ask why, nodded immediately and said, "I'll arrange it now."

Later, Li Mu opened his laptop, logged into his twitter, and published a new tweet in English. The text of this tweet is: "Muye technology officially terminated the right to use all twitter accounts of Mars company, and hereby notified."

In addition to this sentence, he also attached a screenshot, the content of which is article 8.3.1 of twitter registration agreement.

Twitter's user registration terms are very lengthy. There are a large number of user behavior specifications and platform privilege descriptions. It will take at least half an hour to read all of them, so almost no one will look carefully. They just checked and agreed when they registered.The original article of 8.3.1 in this registration clause is: "Twitter official has the final management right over all accounts on the platform. If the improper operation and misconduct of users lead to a large number of negative news dissemination, abnormal comments and abnormal operations of users, such as (comments, forwarding, likes), twitter official has the right to maintain Twitter's own rights and interests Right to terminate all control over the user's account! "