Chapter 1680

Li Mu hopes to guide Schwarzenegger to become a pro Chinese American governor. In his opinion, this is the best choice for China, for the United States, for California, for him and even for himself.

Schwarzenegger also realized Li Mu's intention, but he also knew that Li Mu was a plug-in for himself. This plug-in is powerful and free of charge. The only requirement is to strengthen the deep cooperation between California and China.

Li Mu listed to him the industrial cooperation that he can directly promote at this stage:

Hollywood can carry out in-depth cooperation with its film and television base project, Huaxia cinema, e-ticketing platform, yytunes, Taobao digital copyright sales and other projects;

software companies in Silicon Valley can cooperate with IT enterprises in Zhongguancun, including Muye technology, taobao.com and payment Bao;

Hardware Companies in Silicon Valley can cooperate with high-tech enterprises, electronic parts enterprises and OEM enterprises in Shenzhen;

once the cooperation among culture, software and hardware is completed, the win-win benefits behind it are huge. Although Schwarzenegger doesn't know much about economy, he can see a general picture from the perspective.

Li Mu also gave him a more attractive basis for cooperation.

At present, Li Mu's gubeishui town project and film and television base project are all invested by state-owned tourism groups. The cooperation between the two sides is very close. In the future, Li Mu can cooperate with Schwarzenegger to use the resources of these tourism groups to promote cross tourism between the first tier cities in China and the people of California.

Most importantly, Li Mu has the publicity platform of Muye technology. He can promote Chinese tourism among American netizens, and promote American tourism among Chinese netizens at the same time.

Li Mu said to Schwarzenegger, "Arnold, you can imagine how much income and jobs will be brought to California if the tourism revenue in California increases by 20% or more year on year next year, and how much political achievements will be made for you, the governor?"

When Schwarzenegger heard this, he couldn't sit down.

Increase tourism revenue by at least 20%? This is a very large number, but he doubts that the current consumption level of China can support so many people to travel to the United States?

He thought over and over and asked Li Mu the question.

Li Mu said confidently, "there are many ways to promote a tourist attraction, a tourist city or even a tourist country, including but not limited to fabricating concepts, false propaganda, over beautifying, and improving cost performance. If you grasp one of these ways, you will succeed. If you grasp several ways, you will achieve great success."

Said, Li Mu asked him: "Maldives this country, you have heard?"

Schwarzenegger nodded: "of course, I heard that I went there last year for a vacation."

Li Mu asked him with a smile: "then you should have heard about how many years the Maldives will sink in the future?"

Schwarzenegger immediately said with a smile: "yes, I just read the relevant reports to know the place and be interested in it."

Li Mu said: "there is a set of propaganda in Maldives. They use this kind of soft article to come here and publicize that Maldives is about to sink, the beautiful scenery of Maldives is about to disappear, and they will never have a chance to go again. When people see this kind of article, they will unconsciously have a sense of urgency, and they always feel that they have to find a chance to go again, so that they will not waste their life."

Speaking of this, Li Mu gave a little pause and said: "but think about it, the world is so big, there are too many places you have never had a chance to go in your life, what is it if you haven't been to Maldives? I may not go to at least 90% of China's 9.6 million square kilometers of land in my whole life, but most people can't think about it rationally. They don't think that more than half of the cities they live in have never set foot in them, but they feel that if they don't go to Islands thousands of kilometers away in their life, they will live the same life in vain. "

Schwarzenegger smiled awkwardly and said, "I was really in this kind of psychology at that time, just like a delicate and stupid romantic feeling."

Li Mu nodded: "this is the way of Maldives' propaganda. There are so many islands that can be toured all over the world. With the sea level rising, it is reasonable that any island may disappear, or even the sea level rising much, even Australia may disappear. However, only Maldives thought of such a way of propaganda, which is to play the fabrication concept to the extreme."

In fact, the same case, there is also one in China, that is, the famous gathering place of culture and youth - Gulangyu.

Around 200X, with the rapid development of Chinese Internet industry, people began to get used to the outside world through the Internet. Suddenly one day, a Chinese island in microblog, blog and other social media flooded into people's vision, countless voices are saying that it will disappear in the next few years, so the anxious Chinese youth swarmed into the island, it It can be said that it is the first online red tourist attraction in China.

However, in view of the fact that there is no fire in the current wave and rain, and that Schwarzenegger does not know about China, Li Mu did not say it.

Schwarzenegger said thoughtfully, "are we going to make up some similar concepts for California and the first tier cities in China?"Li Mu nodded and said with a smile, "of course, we should not only make up concepts, but also try other methods."

Li Mu said: "we can publicize Yanjing's long history, her unique Chinese imperial culture, royal architecture and the Great Wall in the United States; we can also publicize Hollywood, Universal Studios and Xingguang Avenue in California, Silicon Valley, bay area, Golden Gate Bridge and Chinatown in San Francisco, where we can create concepts, over beautify and fake propaganda hands Duan all uses it to let the people of both sides yearn for the local customs on the other side of the ocean. "

Then, Li Mu continued, "besides that, I have another trump card."

Schwarzenegger hurriedly asked him, "what's the trump card?"

"I can coordinate various resources to improve the cost-effectiveness of people's tourism between the two places," Li said

Li Mu said: "the cost performance of tourism is nothing more than the cost of transportation, accommodation, food and tourism. I will analyze one by one with you."

"First of all, transportation. I can talk about special routes with Chinese airlines. Through publicity, I have increased people's travel intention between the two places, directly increased the demand for transportation capacity between the two places, and improved the airline's attendance and profit."

"If the airline is willing to cooperate with me to reduce the ticket price between the two places, it must bring greater demand for transportation capacity. The more demand for transportation capacity increases, the higher the profit of the airline is. They can invest more planes and more planes to this golden route to make more profits for them."

"Do we have enough assurance that airlines are willing to reduce fares?" Schwarzenegger said

Li Mu said with a smile, "there is no problem that money can't solve in this world. If there is one, it's that money hasn't arrived yet."

As Li Mu said, "I can talk with the airlines about the bottom line. Their attendance rate is not always 100%. For example, if their average attendance rate is 70%, they can sell 100000 dollars for each flight from Yanjing to San Francisco. I will give them 20000 dollars for each flight, and then contract 20% of his ticket sales, which is equivalent to We got the 20% seats at a 70% discount of the normal fare. They can guarantee the income in case of drought or flood. I am responsible for my own profits and losses. If I do this 20%, I will increase it to 30% or 40%, and even let them increase the number of flights or even charter flights for me. "

"Besides accommodation, it's easier to solve. I believe that no matter in Yanjing, Shanghai stock market, San Francisco or Los Angeles, the hotel industry can't guarantee more than 80% of the occupancy rate every year, especially in the off-season of tourism, the room vacancy rate will be higher."

"If we decide to develop and promote the bilateral tourism business, I can pay for 20% of the room resources of each hotel in these major cities, which belong to me all the year round, and the hotel will give me a considerable discount accordingly. Even so, in their view, this is also earned, because their vacancy rate is far more than 20% on average."

"When I get 20% of the room resources, I will use them to provide them with both sides of the tourism, and let them directly enjoy the ultra-low discount I get. For example, as long as we do these two things, people living in the sanding machine will suddenly find that when they fly from Los Angeles to the Shanghai market, there is not only a very low discount on air tickets, but also a huge cost of accommodation They used to have only enough money to go to Canada, but now they can go to the other end of the earth. "

"To put it bluntly, this is the wholesale and re retail business of a middleman. It's like buying tomatoes, buying them in bulk from farmers at wholesale prices, and then splitting them up for retail to consumers at higher retail prices. But I put all this into online operation, which saves a lot of operating costs. In this way, I can only increase the wholesale price by one A little bit of cost, and then zero profit selling. "

Schwarzenegger said, "aren't you busy in the middle?"

Li Mu smiled quietly and asked him, "do you think I want to earn a little money for air tickets and hotels when I tell you so much? Of course not! As a patriotic Chinese, of course, I want to make some contribution to the tourism industry of China's first tier cities, not only to make the tourism industry of China's first tier cities develop faster, but also to further integrate them with the international tourism market. As a friend, I also want to give you a gift of taking office, to help you make some achievements that can be praised by the people of California, and to make money is too much for me Easy, if I really want to earn this little money, I can arrange to do it directly. Why should I be busy in the middle? "

Schwarzenegger knows that Li Mu is telling the truth. For Li Mu, it may be the first thing that is good for China, and the second thing is good for himself. But even so, it is enough to make him excited.

At this time, Li Mu added: "for the vast majority of people, the biggest expense of travel is air tickets and hotels. After these two expenses are significantly reduced, they can not only bring them great attraction, but also maintain their higher consumption capacity."

"It's like, I originally planned to spend 5000 dollars on traveling. It may cost 3000 dollars to go to the original air ticket hotel in China. The remaining 2000 dollars will be used for eating, drinking, playing and shopping in the local area. But now, the air ticket hotel in China has been reduced to 2000 dollars or less. In my budget, it will be used for eating, drinking, playing and shopping in the local area It's going to go up to three thousand dollars or more. Where's the money going? "Schwarzenegger was surprised to say: "the money finally flowed into the city's GDP!"

Li Mu pointed out: "that's right! This is the basis of a city's tourism output value. If you are interested in it, I will move immediately when I return to China. "