Chapter 1682

Hearing Li Mu's criticism of his focus, Elon Musk was somewhat embarrassed.

He didn't think it was a problem to focus too much. In his heart, focusing is easier to succeed.

Because focusing often means being more professional. It's like focusing on a recoverable launch vehicle, focusing on a pure electric vehicle. In his cognition, there's nothing wrong with doing so.

However, in the face of Li Mu, although he didn't agree with him, he didn't dare to show it.

He asked Li Mu very modestly, "President Li, what do you mean?"

"Tesla's positioning should not be the second car of consumers, nor the supplement of fuel vehicles. It should try to become the first choice model without car owners and the replacement model with car owners," Li Mu said firmly

Said Li Mu: "if you want to do this, you must not only do a good job of capacity reserve in advance, but also start now to find a way to solve the technical problem of fast charging."

Elon Musk now positions Tesla as a "fighter" car.

That is to say, theoretically, the vehicle can reach a range of 400 kilometers, and the maximum active radius of the user is 200 kilometers. Just like a fighter without the aid of a fuel dispenser, the method of calculating the operational radius is the same. Exceeding the active radius basically means that it can't go back to the starting point.

However, he didn't think there was any problem with the 200 km operation radius, because in his opinion, 200 km was enough.

But he is really defining the 200 kilometers according to the standard of "user's second car". If we use the standard of the first car or the only car, 200 kilometers is far from enough, and doubling it is far from enough.

This is the misunderstanding of Elon Musk in the early days of Tesla.

He thinks that Tesla's cost is very high. It must be a mid to high-end model. For North American users who like to drive Japanese cars or American pick-up trucks, the vast majority of people can't afford it. But for those who can afford it, there is at least one car at home, or even more cars.

In such a case, a "combat radius" of 200 kilometers is sufficient.

Moreover, the United States itself is a country growing on wheels. Its car penetration rate ranks first in the world. They often travel across states by car. They may go to Las Vegas, Disney and National Park several times a year. In such a demand, if there is only one car, the "combat radius" of 400 kilometers is not enough.

After all, the theoretical combat radius of fuel vehicles is endless. It's only five minutes to fill a tank of fuel. It's impossible to compete with a pure tram.

Therefore, Tesla in his eyes, is not a product to face all car users, can eat the high-end user market, has been very powerful.

However, he didn't know how to tell Li Mu his opinion. He was afraid that Li Mu's position on this matter was too high to exceed the practical ability and significance of this matter.

Looking at Elon Musk's expression, Li Mu seriously said: "Elon, let's do things together, and you will not take the entrepreneur's thinking any more."

Elon Musk looks at Li Mu incomprehensibly. Entrepreneurs don't take the thinking of entrepreneurs. What kind of thinking does it take?

Li Mu looked at him and said: "no matter what industry, most entrepreneurs are barefoot on the road. The core of their thinking is to open up resources and save money, and accumulate more. From 0 to 1 is a breakthrough, from 1 to 2 is a development. To achieve 10 in ten years is even a successful start-up. Just like a Chinese saying, every step is a thousand miles."

"But others may need to take small steps. Do we need them? We can't walk, we can't even run. We need to fly! So what we have to do is spend money to buy an airplane, but we can't build a rocket, and then fly as fast as we can. "

With that, Li Mu gave a little pause and said, "remember, what we have to do is multiplication, not addition. Even if we are not good at business, the whole project will eventually be multiplied by 0, or even by a negative number, I can accept and bear the consequences, but I can't accept our little addition."

Elon Musk was a little shocked, understood the meaning of Li Mu's words, and immediately said: "Mr. Li, I understand. In this case, we will start the research and development of high-power charging technology as soon as possible."

He added: "my personal idea is to increase the charging efficiency to more than 20 kilowatt hours. In this way, the charging time of users will be greatly shortened. A car can be fully charged in four to five hours."

Li Mu said, "the idea is right, but the ambition is not enough. If we can solve the charging equipment of 100 kilowatt hours or even 200 kilowatt hours in the future, and make a Tesla fully charged in an hour or so, or supplement 80% of the power, then it's really not far from Dacheng."

Elon Musk was surprised to say: "in this case, we not only need to develop the fast charging technology, but also make a large-scale optimization and adjustment in the management of the battery pack. Moreover, the charging efficiency of more than 100 kwh is too large for the grid load. If several 10 million hour charging piles operate at the same time, the power can meet the power of a community of hundreds of people, so it is difficult to lay a large number of them 。”Li Mu said with a smile, "since we have installed charging piles of ordinary power for users, why build high-power charging equipment in such places as the community?"

Said Li Mu: "the high-power charging equipment is not for users to use when they go home and have a rest. It is like a gas station, which is used to supplement energy for users in the middle of the way. It can be built on the highway, near hotels, airports and stations, or even on popular tourist attractions far away from the city."

"I know what you mean," Elon Musk said, "but the power supply of this kind of high-power charging pile is really a big problem. It's difficult to solve the problem of power grid alone."

Li Mu said with a smile, "in fact, it's not difficult to solve the problem of power grid. We just want to make the power company profitable, and you don't have to worry about anything else."

"For example, China's electricity price is 40 cents per kilowatt hour. We can charge the owner 1 yuan per kilowatt hour, because it's a super charging station that can quickly extend the endurance in the middle of the way, plus the additional charge of the super charging station. The user can definitely accept this price. This money, we can make no money in the early stage, all to the power company, which is It's equivalent to giving them a high price electricity export. Why don't they do it? "

We can use our project to ask him for a subsidy from the California government. "

Elon Musk sighed: "in this way, the problem of power grid is really easy to solve, but Mr. Li, the cost of R & D, manufacturing and installation of super charging equipment should not be too low. We may build tens of thousands or even hundreds of thousands of such equipment in the future in the world, but the difference of electricity price gives power companies, so we have no profit, so high cost It's hard for us to support if there's no profit and we have to do equipment maintenance. "

Li Mu reminded: "the purpose of transferring the price difference to the power companies is to urge them to help us solve the power supply problem. As I said just now, we gave them all the price differences in the early stage, but in the middle and late stage, we need to gradually get back a certain proportion."

"Don't forget that green travel, energy conservation and emission reduction are the trends that governments all over the world advocate. We can communicate with local governments and strive for some policy subsidies and support."

"If you don't say anything else, California, Schwarzenegger is about to take office as governor. Before his election, Schwarzenegger has been calling for environmental protection, and our products are right in his mind."

"We can try to get the state government to give every user in California a certain subsidy to buy Tesla. We can also get the state government to give us a certain tax cut, or even get the state government to exempt the consumption tax and public service tax on the electricity used by super charging piles. We can also outsource the construction and maintenance of charging piles to a company in California, and then help this company Get state tax cuts and subsidies, so we can reduce our costs across the board, and it's perfectly legitimate. "

In the last life, there were various subsidies for new energy. Although Li Mu was not directly engaged in the new energy automobile industry, he also learned a lot in Yanjing.

The state and the government really attach great importance to environmental protection, so they will give all kinds of subsidies to new energy vehicles, subsidies to manufacturers, subsidies to consumers, and even reduction of purchase tax. Li Mu believes that this is not only a trend in China, but also a global trend. Now, Tesla should be at the forefront of the new energy industry, and should strive for the subsidies and help of local governments, In this way, Tesla can take off more quickly.

Elon Musk's eyes were brightened by Li Mu's words. The chicken thief, like his people, didn't think that there was an invisible super lever behind Tesla that could leverage huge social resources. But the premise is that Tesla must develop rapidly and well, otherwise once other enterprises realize this super lever, they will rush in regardless of everything.

Li Mu continued to point out: "no matter what kind of car you are studying now, super high-end or medium and high-end, you must eat through the technology you need and then reduce the maintenance reasonably, such as your battery, your motor, your frame and chassis, your electric control and all electronic systems, first achieve 80 points, and then don't do it from 80 points to 100 points It's going to be done from 80 to 60. "

"To reduce the technical threshold and cost, so as to reduce the parameters and price of the whole car, from the super high end to the high end, middle and high end, and then to the middle end, if we can build a car with the same price as Camry, the same comfortable price as Camry, and the same price as Camry, then we will win in lying down."

Elon Musk nodded repeatedly: "Mr. Li, I see what you mean."

Li Mu said, "almost next year, I will start to buy one or two automobile manufacturers in China. Then, according to Tesla's demand, I will completely transform the production line. In the future, once our car passes the test, it can be put into mass production immediately."