Chapter 1690

A few days after the closing of the summit forum, "free travel" section took the lead in launching Taobao.

The free travel is relatively simple, and the organization work required by Muye technology and Taobao is relatively easy. After the resource integration, it can be directly online, but the group tour will be more troublesome. It will take a while for the recruitment and training of the tour guide team alone.

In addition, the number of tourists is generally larger than that of group tours, and the coordination of resources is more troublesome than that of free travel, so it will take at least one month to prepare.

However, the free line can let Taobao to turn its business first, so as soon as Li Mu comes up, he has put more efforts to promote Taobao.

YY and twitter started to promote ads of Taobao's free line in the first tier cities in China and several major cities in California.

Of course, Li Mu's focus is to send Americans to China instead of sending them to the United States.

It's not that he is careful, but that he has fully calculated the consumption level and tourism cost of the two countries. He has found that how cheap it is to go to the United States is also very luxurious for the Chinese people at this stage;

however, the cost of traveling to China is unimaginable for most Americans.

California Netizens found that YY and twitter began to promote a travel ad called "enjoy China". The ad said that you can fly to the other end of the earth for six days and five nights to visit China, an ancient civilization with a history of five thousand years.

$1599? Users in the United States can hardly believe it.

Nowadays, it's more than that to go to Europe, isn't it?

Many people subconsciously click the promotion link, and the page directly jumps to the English version of Taobao, and it is the details page of free line service.

There are more than a dozen gears to choose from in California's free trip to China, with $1599 per person as the lowest gear.

However, even the lowest level is already very exciting.

Because it includes:

1. Direct flight ticket from San Francisco or Los Angeles to Yanjing, China;

2. Three consecutive nights' accommodation (including breakfast) for four-star hotels in Yanjing;

3. Whole journey car use and simple car following translation service in Yanjing;

4. Tickets for great wall, Forbidden City, Summer Palace, Yuanmingyuan and other tourist attractions in Yanjing;

5. Direct flight in Yanjing Tickets for Shanghai stock market;

6. Two consecutive nights' accommodation (including breakfast) for four-star hotels in Shanghai stock market;

7. Full ride and simple follow-up translation service in Shanghai stock market;

8. Tickets for multiple tourist attractions in Shanghai stock market;

9. Direct flight tickets from Shanghai stock market to San Francisco or Los Angeles;

if users customize such a trip, three tickets are required at least 1300 $300 for five nights' accommodation, at least $200 for ticket service, $300 for six days' car service, and $200 for six days' car following translation service. All in all, at least $2300 is needed.

And most of all, the 2300 dollars is very tired, because all the links need to be done by yourself, a little bit to find communication, and even bear the cost of trial and error.

But where to go in Taobao? It only costs 1599 dollars to buy the whole service, 700 dollars cheaper, which is 68% off.

Moreover, where Taobao goes will help users coordinate everything. From the arrival of tourists, there will be drivers and car following translators to meet them at the airport, to the departure from Shanghai market, and also local drivers and car following translators to the airport.

Airlines and hotels have a discount agreement price with Muye technology. Li Mu's acquisition cost is naturally much lower than the market price. The total cost of other agents is about $1250, but the actual cost of Li Mu is about $1000;

as for vehicle service, he cooperates with local regular taxi companies, and taxi companies Assign a taxi to follow up the whole process. The agreed price is 300 yuan per day, 1800 yuan for six days, or 220 yuan in US dollars;

translation service with the car, Li Mu indicated on the detail page that it is only a simple English translation, rather than a high-end, open mouth translation at any time. For tourists, college students who have passed the CET-4 examination in a regular university can actually answer Pay for their translation needs, so Li Mu directly cooperates with 3321. On 3321, he sends a list to the students who have passed CET-4, asking them to consider whether to accept the list according to their own situation and schedule. If they accept the list, they will pay 200 yuan a day.

At present, the per capita monthly salary is more than 1000 yuan. College students work part-time as car following translators, which is a very high income.

This part, converted into US dollars, is about 140 yuan.

For the ticket service of tourist attractions, Li Mu directly takes the discount of the team price from the state-owned tourist company. The cost of tickets for several major tourist attractions is only $50.

In this way, the converted direct cost is 1000 + 220 + 140 + 50 = 1410 US dollars.In addition, the cost of platform R & D, operation, promotion, and coordination and arrangement for each user of Taobao add up to about $100, so in a comprehensive way, a price of $1599 is given, and there is about $90 profit margin in it. However, Li Mu is not prepared to earn this money, but is prepared to return it to users in other forms.

If the user is more than one person and travels in an even number, then the price of each person can be reduced by $100. The price is $1499 for each person. Of course, this is on the premise that two people share a room in the whole journey.

This price is so cheap for the United States, where the cost of labor and service is extremely high.

In the United States, it costs hundreds of dollars to find a car to serve you in a day. It costs 1200 dollars a day to find a bad translator. In this way, the cost of car and translation alone will exceed 2000 dollars in six days.

But in China, in the hands of Li Mu, the cost can be low enough.

If it's a couple, they will travel to China in groups. Yanjing and Shanghai are two cities in six days and five nights. It only costs US $2998

This price, for the people of California, is simply incredible!

Not only that!

Muye technology also provides a very powerful subsidy activity.

If the user buys the travel product of Taobao and successfully completes the travel, he / she can get $100 reward by sorting out the travel experience and photos that meet the requirements.

That is to say, if two people spend 2998 dollars to play in China for six days and five nights, and each of them writes a travel note after coming back, they can also get 200 dollars of rewards from Muye technology. In this way, they spend 2798 dollars to play in a big circle.

It's a good deal.

So on the day the event went online, more than 4000 free travel packages of different gears were sold throughout California.

About one-third of the 4000 plus people have valid visas in China, and the remaining two-thirds do not have visas. However, even if they miss this good opportunity, they still buy services first. After all, Taobao promises to go where, if the signing fails, they will get a full refund.

To Li Mu's surprise, the California free travel project launched in the four first tier cities of Yanjing, Shanghai, Yangcheng and Shenzhen has sold more than 2000 shares.

The lowest level of Taobao free travel in California is about the same as the 1599 package of free travel in China. It is also a direct flight from a city in China to Los Angeles, then from Los Angeles to San Francisco, and finally back to China from San Francisco.

It's also six days and five nights in the middle. However, because the service cost in the United States is too high, the whole car service and translation service are exempted. After all, Chinese compulsory education can learn some English. People who can go abroad have no problem with the most basic English communication, so there is no standard car translation here.

If the users of free travel to the United States need to charter a car or hire a translator, Taobao will give priority to contacting the Chinese car shop and overseas Chinese students to undertake the service, which will also bring some income improvements to some Chinese in California.

This package without car charter and translation, including round-trip direct flight tickets, five-night four-star hotels with breakfast, tickets for famous scenic spots, the full set of cost accounting, equivalent to 8600 yuan per person.

In this era, 8600 yuan is enough to buy a daily tax inclusive round-trip direct air ticket, so the price performance is very high.

However, if the economic level of consumers is high enough, the top space of the free travel package is large enough. For example, if consumers choose luxury first class, the round-trip air tickets alone will be more than 70000 yuan. If they choose five-star hotels, the price will increase exponentially.

Huaxia free bank has a maximum of 38888 US dollars per person from 1599 US dollars per person, while American Free bank has a maximum of 188000 RMB per person from 8600 RMB per person. However, from the perspective of sales, at least half of the users purchase the lowest gear.

It seems that the price performance ratio is still the most concerned of users.

……

By the second day of online sales, there were more than 7000 U.S. users buying packages, and the number is growing.

After Taobao goes there for sale, users with visa and time have basically started to prepare for the recent trip.

There are more than 800 people who decide to travel from California to China in the next week alone.

More than 600 people are expected to set out from Yanjing, Shanghai and Yangcheng in the next week to start their own free travel in the United States.

The airline's flight occupancy rate has increased significantly, which is just the initial stage of Taobao's efforts. As Li Mu said when he gave the picture cake to China US tourism company, with the promotion in China and the United States, there will be a large number of users in other cities and states, who choose to start from three Tier-1 cities in Yanjing or two big cities in California Starting from the city and participating in the free travel of Taobao, which is of high cost performance, so that it is likely that it will soon be fully loaded with operation if it has been on a dissatisfied route.Schwarzenegger was so excited to hear that at least more than 600 tourists will travel to California in the coming week.

Don't underestimate the number of more than 600, which is the same as Li Mu's sending two charter flights to California every week. After all, the full capacity of wide body airliner is only 300 people.

If we continue to develop like this, we believe that 10000 Chinese tourists a week can reach it soon!