Chapter 1702

In China's private economy, there are a large number of small and micro enterprises, even the companies have not registered workshops.

Especially in the field of small commodity manufacturing, family workshops contribute almost half of the output value.

Among them, 99.99% of enterprises or workshops have no awareness of copyright.

For example, Yiwu, a workshop specializing in the production of stickers, mainly sells the stickers to primary and secondary school students. Their stickers not only cover all the famous Chinese stars in mainland China, Hong Kong, Macao and Taiwan, but also include stars from Japan, South Korea and Europe and America. They not only produce a large number of star stickers, but also a large number of stills stickers and cartoon stickers for TV plays The workshop is likely to produce 10000 categories of stickers a year, with countless rights for portraits, films and animation characters, but there is no real chain of authorization.

That is to say, such a workshop produces 10000 categories a year, with a genuine rate of 0 and a piracy rate of 100%!

They can produce whatever fire they are, such as huanzhuge, meteor garden, pretty girl warrior, football player, dunker, Michael Jackson, hot. In short, as long as they are popular at this stage, they will take them to produce immediately, regardless of any copyright and law.

The same is true for all kinds of star posters sold at the gate of primary and secondary schools. Boys like to buy the posters of old puzzles. One poster is fifty-one and the bigger one is two. It is estimated that the whole country can sell billions of posters a year, among which there is no money in the pocket of copyright owners such as Chen Haonan or Shanji.

Not to mention the current stage of the domestic market around the cartoon, basically one in ten thousand of the genuine rate is burning incense.

Now, panda bear has become popular all over the world. From children of several years old to adults, middle-aged people and the elderly can't help but laugh at this image, because this image has not only become popular on the Internet, but also entered offline life with the media.

Therefore, a large number of small commodity workshops and enterprises in the South began to shift their targets, concentrating most of their production capacity on the production of products around panda bears.

The market recognition of these products is also very high, basically as long as they are listed, they will be robbed completely.

What's more, many people have come up with the idea of overseas market, and some pirated peripherals begin to deliver to the overseas market.

In Li Mu's eyes, these peddlers are as disgusting as parasites. These people can survive only by sucking the blood of others. Without others' bodies, they have no ability to survive. Moreover, they tend to embrace the most perfect goal, just like the panda bears, thousands of pirated parasites are crazy to suck blood, When did you suck up the panda bear? Let's go to the next goal.

In such a market environment, the legitimate edition itself is almost eliminated. For example, picachu, which is popular in recent years, if it is a legitimate product produced by a regular company, the cost includes not only the cost of raw materials, production and processing costs, but also the high cost of copyright and various tax costs.

a Picacho doll as like as two peas, the original copy and the pirated workmanship and material are the same. The copyrighted company should bear the copyright cost of at least one or two yuan, and pirate companies do not need a penny.

Moreover, pirate small workshops are generally operated by individuals without registered enterprises, so they do not need to pay a cent tax rate to the tax authorities in the process of production and processing. An enterprise not only has to pay enterprise income tax, but also some additional taxes.

To be more specific, the cost of workers in pirated workshops is much lower than that of regular companies, because they only pay wages to workers, and do not pay social security and individual income tax to workers.

In this way, the cost of genuine products may be more than twice that of pirated companies. Even if pirated products are shipped at the cost of genuine products, they can make a lot of money, but the genuine companies are miserable. Even if the price is reduced to the same level as pirated products, the cost is not enough, so only the price can be raised. Once the price is raised, the competitiveness will be lost. At this stage, the price is large Some consumers don't have any sense of genuine piracy either. They only buy the most cost-effective ones.

Li Mu naturally can't allow these pirates to make the image of panda bear rotten. Therefore, he took the lead in person, not only organized a rights protection team, but also actively communicated with the Ministry of industry and commerce.

The industry and Commerce Department also attached great importance to Muye technology's request for assistance, because panda bears are different from other cartoon images.

First of all, panda bear is the first cartoon image born in China, which has great significance all over the world;

Second, panda bear represents the panda tourism of China, which is equivalent to the cartoon Messenger, image spokesman of China Tourism in the overseas market, and even to some extent represents the image of national tourism culture.

What's more, its copyright owner is Muye technology. At present, the enterprise with the highest valuation in China, or even the enterprise with the highest valuation in the world, is the business card of Chinese enterprises overseas. Leaders attach great importance to it from top to bottom, and necessary escort must be given.

In this case, Li Mu came out in person and held a closed door meeting with the industrial and commercial department.

At the meeting, Li Mu personally explained to the leaders of the industry and Commerce Department the popularity of panda bears all over the world, including the frequency of use of Internet users, the heat of discussion, the heat of media coverage and the heat of enterprises applying for copyright cooperation.The leaders of the industry and Commerce Department also did not expect that panda bears are now in the global scope, even so thorough.

Just a dozen companies applying for copyright cooperation all over the world are stunned.

Li Mu said: "leaders, at this stage, in countries and regions where the copyright protection is in place, enterprises are applying for the legal authorization of panda bear image copyright through the application process officially announced by us, but at present, hundreds of enterprises and individuals who violate the law and use panda bear image copyright have sprung up in China. If there is no necessary intervention, bear The situation that panda bears are pirated in China will become more and more serious. At that time, the image and goods of poor pirated panda bears will flood the national and even overseas markets, which will have a huge impact on the development of panda bears themselves. Therefore, we sincerely hope that the industrial and commercial departments can assist the science and technology of Makino in safeguarding rights nationwide, and also protect the healthy development of panda bears' image. "

The industry and Commerce Department immediately attached great importance to this issue, which is not only about copyright infringement, but also about the international image of panda and bear, and even the international image of China tourism. In the past, we could turn a blind eye to these copyright infringement, but this time it is very important to say nothing.

Later, the leaders of the industry and Commerce Department immediately said that they would strengthen the crackdown on pirated panda bears nationwide.

Li Mu also said on the spot: "Muye technology has established cooperative law firms in all provincial capitals. At that time, we will entrust them to sue for piracy in any city in the country. In order to stop piracy, we have passed a 100 million yuan budget for safeguarding rights. At that time, we will bring civil lawsuits to infringers nationwide. We hope that each of them will also The local industrial and commercial departments can support our work of safeguarding rights. If it involves criminal crimes, it is necessary to communicate with the public prosecution law through the industrial and commercial departments. "

The legal department of Muye technology is very efficient. They have established cooperative relations with top law firms in 23 provinces, 5 autonomous regions and 4 municipalities directly under the central government in the mainland. Muye technology will entrust them to help Muye technology protect the image of panda and bear in their provinces, autonomous regions and municipalities directly under the central government. This time, Li Mu's goal is not to let go of any pirate business.

For Li Mu, if pirates or pirated individuals only make some money from their own companies, they will not try their best to eliminate them. However, piracy should also be divided into different situations. Panda bear's strategic significance is extremely significant, saying that nothing can be dragged into the mud by piracy.

Not only panda bears, but also flying tigers, which will be released this year, is of great strategic significance. If a pirate catches up with it, he must make them lose their money.

Therefore, Li Mu decides that even if the cost of safeguarding rights is high, Muye technology will readily accept it. If a manufacturer makes 100000 yuan from pirated panda bears, Muye technology can spend 200000 yuan to force him to spit out the 100000 yuan and send him to prison.

If a self-employed person makes a thousand yuan from pirated panda bears, Muye technology will find him out, and then spend several times or even a dozen times the cost to make him bear the corresponding legal responsibility after he has refunded all illegal income.

Subsequently, the industrial and commercial departments issued documents to the whole country, requiring local industrial and commercial departments to strictly investigate and deal with the counterfeiting and counterfeiting situation of bear and cat bear within their jurisdiction, and requiring three points to be done:

first, discover the counterfeiting as soon as possible and stop the infringement as soon as possible;

Second, all the produced goods must be recovered and destroyed;

Third, cooperate with the public security organs to produce and sell them Enterprises and individuals selling pirated products shall be punished by both administrative and criminal penalties.

In addition, the industry and Commerce Department also gives work guidance in the document.

They require local industrial and commercial departments to trace the origin directly from the market. As long as they find pirated goods circulating in the market, they should immediately hold the seller accountable, and then trace the origin step by step through the seller until they find out the responsible person of the production enterprise.

If it is an enterprise that produces or sells pirated goods, the industrial and commercial departments shall directly seal up the enterprise and impose administrative penalties, and decide whether to transfer the pirated goods to the public security organ according to the quantity and market value of the pirated goods. In theory, as long as the standards for filing a case are met, it is necessary to transfer the pirated goods to the public security organ for trial.

If it is an individual who produces or sells pirated copies, the illegal gains shall be banned or confiscated directly. If it violates the criminal law, criminal responsibility shall be investigated in accordance with the crime of illegal business operation or intellectual property infringement.

As soon as the document was issued, the local industry and commerce departments immediately took it as one of the most important work in the near future, and immediately began to actively prepare for a nationwide campaign against piracy.