Chapter 1720

At a good time with Chen Wanyue, Li Mugang hung up her phone and her mobile phone rang again soon.

This time, it's Elon Musk.

Li Mu hurried to the phone and asked him at the first time, "Elon, have you met the people of Ford?"

"Yes." "I talked to them late today, and it's already late in the night in Michigan," Elon Musk said

"What's the situation?" Li Mu asked

"Ford still has sincerity and knows your style, so they can accept installment payment. As for their offer, the three brands add up to a total of 7 billion dollars," Elon Musk said

"Seven billion dollars?"

Li Mu didn't know how much Tata bought Jaguar Land Rover or how much Geely bought Volvo, so he asked him, "what does your team think of this offer?"

"Empty height." "At present, Jaguar Land Rover has consolidated financial statements and is in a state of loss at this stage, so we think its actual price should be around 3.3 billion US dollars, as for Volvo, no more than 3 billion US dollars at most," said Elon Musk

Li Mu thought for a moment and said: "so, you think the reasonable price should be around 6.3 billion dollars."

"Yes." "This is the highest price we think, and given the downturn in the economy, we believe there is still a lot of room for further exploration," Elon Musk said

Li Mu smacked his lips and said that although he didn't remember how much Jili spent, it was impossible for him to reach as much as 3 billion dollars, or at most 2 billion dollars.

So Ford's offer is at least a billion dollars higher than the deal it sold to Gilead.

It's fucking dark!

However, Li Mu turned to think that the acquisition of Volvo by Jili was after the financial crisis in 2008. The financial crisis in 2008 was one of the obstacles, and the real manufacturing enterprises all over the world were greatly impacted.

It is acceptable that the price is higher than that after the financial crisis.

However, this also brought a wake-up to Li Mu. 2008 is a good opportunity to copy the bottom of the world economy. If we can make a good industrial layout of pastoral science and technology in 2004-08, and gather a large amount of cash in hand, it will almost double in 2008.

Li Mu asked Elon Musk, "how much do you think we can take all three brands if we want to fight quickly?"

"This..." "I think if we want to finalize the acquisition within a few months, the actual investment should not be less than 4.8 billion dollars. If we can have more time to fight with them, I think we can probably make a deal of 4.5 billion dollars next year," Elon Musk thought

Hearing this, Li Mu hurriedly said, "next year, we can only exchange money for time, not time for money. In this way, we can talk about it according to 4.8 billion dollars, and the ideal transaction price will fluctuate by one billion dollars from 5 billion dollars."

Elon Musk said, "this Then I'll touch them again tomorrow. "

Said Elon Musk: "President Li, if you can pay off the purchase price within one year, then the transaction price can be further reduced. Ford has a great demand for activation funds at present."

Li Mu said with a smile, "you can talk to them first, open up, and pay in installments or within a year. Anyway, Google has started road show, and it will be IPO soon. When Google IPO, our cash will be more relaxed."

Now, the income scale of Muye technology is very high, but the scale of investment is also very large. If we really take billions out of the company's cash reserve to purchase the automobile industry, we will drain the cash reserve. Moreover, the acquisition of these three brands is only the beginning, and we need to invest a large amount of funds to re integrate. If we complete the acquisition with 5 billion dollars, we need at least 3-5 billion dollars To do the work of re integration.

So for Li Mu, the safest way is to pay by installments. First, get the three brands and start restructuring.

Ford doesn't have to throw billions of dollars into the new business at one go. Just give them a steady cash flow of about three years, which is enough for them. For this reason, they can pay an extra part of their premium as the interest return of installment payment.

If you don't worry, you can buy it at the end of this year. After Google's IPO is successful, Muye technology will perform a roadshow immediately. It is expected that it will succeed in IPO in the second half of this year, and at that time it will be able to realize at least tens of billions of dollars in the stock market. In that case, it's no surprise to buy the three brands of Ford.

But Li Mu didn't want to wait any longer. Time is more precious than money.

Elon Musk added: "Ford also said that if we have a lot of money pressure here, we can talk to Volvo or Jaguar Land Rover first. If we take one first, the money pressure will be reduced by half. The other one can talk later in the second half of the year or next year."

Li Mu said, "it's not hard. Talk to them directly. If they can give them a lower price, and it's cool and quick, we can pay them all at once."For Li Mu, it doesn't matter if he can't get so much cash out of his hand. He can directly talk about share pledge with the bank or the management. By pledging the shares of Muye technology at a valuation of 200 billion US dollars for five points, he can get back 10 billion US dollars in cash. If he redeems the shares after IPO, he will pay some loan interest.

Li Mu thought that as long as the three brands can be taken down as soon as possible, he would immediately reorganize the whole management team, merge the three brands together, merge the financial affairs together, merge the core leadership team together and make further optimization, and then immediately start to launch new models.

I can take out one or two models with excellent appearance, launch new models and rapidly increase sales volume, start to invest and build factories in Huaxia, and then take more than half of the production lines of these three brands to China step by step.

At the same time, we need to build a new sales network immediately, not only to integrate and optimize the previous sales network, but also to further improve and upgrade the sales network, and then build up the online sales network.

The online sales of cars is a very difficult thing for traditional car companies, but for Li Mu, who comes from the Internet, it can be said that he is familiar with it.

Traditional automobile sales basically rely on 4S stores and secondary dealers, among which 4S stores cover a large area and have a large investment, and they are difficult to exist in the city center. So are secondary dealers, which are basically in suburban areas.

However, online sales can decentralize many aspects.

For example, you only need to rent a showroom in the city center and put the car model there. If you want to see the car, you can go to the showroom in the city center directly. If you want to test drive, you can make an appointment online or in the showroom directly.

Then, in a slightly remote place, such as a small venue within five to ten kilometers from the city center as the reception center for the test drive, the test drive center only needs 200 square meters of practical area, almost all of which are used for user reception. After the customer arrives, they can directly register for the test drive, even if it doesn't take a long time to wait;

as for sales After and warehouse, a separate after-sales maintenance center can be set up in more remote suburbs, such as areas 20 kilometers or more away from the city center.

That is to say, it is more reasonable for consumers to separate the functions of traditional 4S stores completely, put the display in the center of the city, put the test drive in a slightly remote area, and put the after-sales service in a more remote area than to go to the remote suburbs no matter whether they look at the car, test drive or buy a car, maintain and repair it.

As for the sales problem, it is all put on the line. Even if consumers decide to buy in the exhibition hall or in the test drive center, they are also asked to place orders in the online shopping mall. If consumers do not, on-site sales can help them place orders in the online shopping mall.

There are many advantages of all online orders, such as better direct sales, unified and transparent price, and more reasonable arrangement of vehicle source production and distribution through network coordination of orders.

Once the consumer places an order, if there is an existing car, the warehouse will directly deliver the car to the exhibition hall in the city center to deliver it to the consumer;

if there is no existing car, the system will directly give him an estimated delivery period. The car will be delivered from the merchant to the local warehouse, and then the local staff will deliver it to the exhibition hall to deliver it to the consumer.

In this way, consumers are also more convenient. If they don't need a test drive, they can even finish the whole process of car watching, buying and collecting in the city center, and they don't need to go to the suburbs frequently;

if they need a test drive, they only need to go to a test drive center a few miles away from the city center, not to mention after-sales.

In fact, in the traditional way of car sales, consumers need to go to remote suburbs to check, test drive, order, collect and maintain their cars. However, in terms of the actual process, consumers need to check, order and deliver a normal car to consumers. Only when consumers need to do the first maintenance can they really need after-sales service 。

Ordinary cars need to be serviced every 5000 to 10000 kilometers. For most ordinary household cars, they need to be serviced every six months or even a year.

If Li Mu's new model is used, he will not really need to go to a remote after-sales service until he has seen the car, tested it, bought it and collected it, until the car reaches 5000 or 10000 kilometers, which can greatly reduce the burden of running, time cost and physical cost of consumers.

Moreover, an enterprise that can open the exhibition hall in the center of the city will have a huge improvement in its brand image, which is much more powerful than 4S stores that are all in the suburban auto parts city and auto trading market.

Tesla has done a good job in this regard. Most of the time, they only have two main models, one model s, one model 10. Usually, on the first floor of the big shopping mall in the downtown area, two exhibition vehicles can be placed at will and easily, and then they can be sold with them, so that they can open the door for business. This is much more labor-saving than the traditional 4S shop, and the publicity effect is greater, and the traditional car enterprises can't catch up with them.

At the thought of these, Li Mu's mood even began to surge. He can't wait to get all the three brands into his pocket!