Chapter 1725

Little Bill Ford has been a little nervous.

As the leader of this generation of Ford family, he is actually a player who has seen the world and experienced great storms. However, when he thought of meeting with Li Mu, the richest man in the world, he was a little confused.

At present, the total market value of the Ford family is only $20 billion, and a large part of it is owned by shareholders and other shareholders. The actual shares that the whole Ford family can control are less than half. Moreover, there is a very big problem with the old money, that is, too many children.

This kind of family is generally rich in four or five generations. Since the second generation, the number of lineal descendants has increased exponentially. Four have changed into sixteen, sixteen into sixty-four. After four generations, the number of lineal descendants has gone to 100, not counting their spouses. Now, the number of lineal relatives in the Ford family is so large that even little Bill Ford himself can't recognize it Yes.

Such a family, to this step today, although brilliant still, but also very painful.

Think it was really the top big family, now? The world is developing too fast, and the future generations suck no more. Ford's industry has gone backward instead of moving forward.

The absolute value has been shrinking, but the share of people is growing. Up to now, hundreds of people in the Ford family are starving like blood sucking worms every day. A large part of the industrial dividend and profit is directly put into the family trust fund, and then distributed to these heirs. This kind of family, which has the presence and spirit of the top big family, is quite down-to-earth The taste of nobility.

A family with a total asset of more than 10 billion US dollars but a per capita value of less than 100 million US dollars can be forgiven for being nervous in the face of a local tyrant worth hundreds of billions of US dollars.

Little Bill Ford even thought that if he could take this opportunity to hold Li Mu's thigh, it would be very good.

The best result is that Li Mu did not buy the three brands in his hands, but acquired them.

Acquisition is only to buy things for money. M & A is a merger and acquisition, which brings the acquiree into its own system.

Little Bill Ford thought that even if he valued the three brands at $7 billion, Ford could only relieve some pressure by selling them. After all, the three brands paid more than $7 billion when Ford acquired them. In the past years, even with investment losses, there were countless losses.

So, the best result is that Muye technology can merge these three brands, not much, and give the shares of Muye technology to Ford in three or five points. Then Ford will really win in the future.

Muye technology has not been listed yet, and the current valuations generally given by the capital market are more than 200 billion US dollars, or even more. If we wait for Google to go public and IPO ourselves, it will really be a big hit.

At this stage, it is much better for the Ford family to change from Li Mu to Muye technology than to sell in cash.

……

In the afternoon, Li Mu took Li Ziwei, Chen Ze and Elon Musk's team to Ford headquarters.

Elon Musk has talked with Ford for several rounds here, and the price has changed from 7 billion to 6.3 billion. Li Mu asked him to talk at a price of about 5 billion dollars before, which Ford refused very simply.

Actually, for Li Mu, 5 billion dollars seems a little low, but actually it's enough fun. Which of the three brands is not in debt? Which is not losing money year after year? Together, the three brands lost several hundred million yuan a year. In a few years, Ford suffered.

Once the loss starts, it's really difficult to turn the loss into profit. It can be said that none of the three brands is Ford's own success.

Jaguar has always been the same thing. Land Rover has enjoyed a good reputation for some years. Half of the credit lies in the aurora. The other half lies in Song Siming of dwelling in a snail. If Land Rover can develop the aurora when it is still in Ford's hands and let Ford see the hope, don't say 5 billion, 7 billion Ford won't be willing to sell it in a package;

as for Volvo, it's even more important Well, if this brand had not been purchased by Huaxia brand, the Chinese people would have injected feelings into this brand under all kinds of propaganda attacks. As for its Buddhist operation routine, if it could win, Li Mu would like to eat four tires.

When Volvo was a Buddhist, there were few legends about it in the market. But since it became half a Chinese brand, the legends about Volvo have been all over the world.

I believe that every Chinese people who know a little bit about cars have heard a legend about Volvo. Some people swear that the cousin of his second brother's third uncle's distant nephew, who drove a Volvo car, had an accident, the car crashed and was scrapped, and the airbags exploded, but no one had anything to do with it.

Others said that his brother-in-law drove a Volvo car down the mountain. If he hadn't driven a Volvo car, he would have died. So he recognized Volvo and bought only Volvo cars.

As a result, Volvo turned a loss into a profit in the hands of Jili. Everyone thought that Ford lost money on sale. In fact, it's not true that giving Ford another chance, he may not be able to turn Volvo into a profit.Ford is also the most famous car brand in the United States. The three brands under his hand, Jaguar, Land Rover and Volvo, are sold in a mess in the United States. It can be seen that even his compatriots don't give Ford face. It's almost impossible for Ford to build up these three brands.

So, if Ford doesn't sell five billion dollars this year, it will have to invest another three and a half billion dollars and three and a half billion dollars for these three brands next year. The price it will sell will certainly not be higher than five billion dollars. Maybe it will have to fall a little further.

……

When Li Mu saw little Bill Ford, Little Bill Ford shook hands with Li Mu happily, and said in less fluent Chinese: "Hello, Mr. Li, I've heard a lot about him!"

Li Mu gave him a smile and said lightly, "Mr. Ford, you are welcome."

With that, Li Mu sat down opposite Little Bill Ford.

Little Bill Ford, sitting on the other side of the negotiation table, said with a smile to Li Mu: "it's a great honor for Ford group to have Mr. Li come here so far."

Li Mu said with a smile, "in fact, I also came by the way. You know, Google is going to go public soon. Larry Page asked me to go to New York to ring the bell with him. I came here in spite of all my feelings."

Li Mu said: "actually, I don't want to do business for billions of dollars. But I'm here this time, so I'll come here to meet you. My time may not be so abundant. It's still unknown whether I'm still in Dearborn after today. So if I leave halfway, please don't blame Mr. Ford. Continue to talk to Elon Musk Just talk. "

Little Bill Ford couldn't hang on his face. I wanted to express that Li Mu must attach great importance to the acquisition, but I didn't expect that Li Mu would not give face directly. He just stopped by to have a look.

However, the Little Bill Ford mentioned by Li Mu is not too suspicious, because Google is indeed going to ring the bell to go public recently, and the capital circle is very enthusiastic about this matter.

Little Bill Ford thinks that Li Mu, as a man, has a kind of different aura. Ordinary big people, with their own strong aura, will make each other feel a kind of pressure. But Li Mu not only brings his own aura, but also seems to bring his own aura to weaken others' aura.

When a man with hundreds of billions of dollars said that he didn't do business with each other, Little Bill Ford couldn't do anything about him.

After stabilizing his mind, Little Bill Ford asked Li: "Mr. Li, as far as I know, Muye technology has never been involved in any automobile industry, why did it suddenly purchase three world-class automobile brands?"

Li Mu said with a smile, "Mr. Ford, there are two questions. First, these three brands are not world-class. As far as the current situation is concerned, they are at the end of second class at most. Second, I want to acquire these three brands, which have little to do with Muye technology."

Li Mu asked him, "have you ever heard of CSC club? The full name is China supercar club. "

"Of course." Ford nodded and said, "this is Mr. Li's club. I've heard about it."

The reputation of CSC club is really very big, not only because the members of the club are the children of rich families, but also because the cohesion of the club is very strong. Li Mu can easily raise tens of billions of RMB in this club, which is terrible.

Some anecdotes about CSC club have been reported on Wall Street.

Li Mu said: "I have set up a racetrack in China for a period of time, and I don't think it's very interesting. Just as there is no car brand that can be won in China, so I want to buy some ready-made ones directly, go back and integrate them, build a domestic brand, produce some awesome models, and play with some racing cars. At the same time, playing with the competition, it's also considered that I have made contributions to the automobile industry of China. "

What Li Mu said is absolutely true. He took back several brands and made technology integration. Then he gathered the three directors and Tesla's unique technology to build a Chinese independent automobile brand that can carry the beam. Then he produced some of the world's best-selling models of diaoyuantian, and by the way, he could take part in some rallies and touring car races.

In fact, Li Mu has made a detailed plan for the future, and in his opinion, the chances of success are very high, and there is absolutely a chance to revitalize the national automobile industry. But when he said that, Little Bill Ford listened to him and shook his head in his heart.

He believed in Li Mu's original intention, but did not believe that Li Mu could do well.

He thinks Li Mu really lacks understanding of the automobile industry. Do you really think that a little advanced technology can make a brand bigger? Stop it. Ford has a lot of high-end technology. What do you think of it now?

In fact, the automobile industry is a very large wooden barrel, and the technical level is only one of the sections that make up the wooden barrel. The rest are the organization and coordination ability of global procurement, optimization ability of production line, vehicle design ability, global marketing ability, quality control ability, after-sales ability, public relations ability, capital strength, etc.

In so many capabilities, Jaguar, Land Rover and Volvo are also in the middle level. Which of the rest is not in the world brand? With your Li Mu and the technical level of these three brands, you want to revitalize the Chinese automobile industry? I'm afraid I have to pay for my death