Chapter 1735

After Li Mu sat down on the sofa, Mark Zuckerberg said nervously, "Mr. Li, let me report our recent development to you first."

Li Mu nodded and said, "OK, I'd like to introduce you."

Mark Zuckerberg paused for a moment and said: "at present, the number of our users in the United States has exceeded 30 million, of which one third are college students, two million three hundred thousand are daily users, and almost half are college students."

Li Mu asked curiously, "how many American college students are there?"

"The data at the end of last year showed that it should be more than 13 million," Mark Zuckerberg said

"More than 13 million college students, 10 million of them are Facebook users, it seems that Facebook is very popular on the campus," Li said

"Yes." Mark Zuckerberg said: "our biggest soil at present is in the university campus, and the viscosity of college students is very high, but the biggest problem is the same. It is difficult for us to improve the conversion rate in the user groups outside the campus, and many non college students are not very cold to our products."

Li Mu said with a smile, "this is normal."

Li Mu said: "you see, college students are a very special group. If we divide people into three classes, the first class has not entered the society, such as infants and children, primary and secondary school students, and another class has entered the society. This range is very wide. Those who have not gone to school, started to live independently and earn money, and those who have gone to school and dropped out of school Those who graduated from school belong to the second class, but the third class is special. This class is half in the society, half in the ivory tower, and this class is college students. "

"The vast majority of college students do not study in the city where they live. They may be in other states or even other countries. These people have left their parents' shelter, but they have not really entered the society to fight on their own, so this group is very special, and they are very different from the other two classes in many times."

"Facebook is growing in this kind of soil, so the first fruit it produces is the fruit suitable for this soil. It sprouts here, takes root here, and results here, so you are naturally loved by this soil, and users of other soil will not easily accept it, but this is not that you have not done well, but that you have completed the first business At this stage, it is possible to migrate to other soils only after it takes root, germinates and thrives in its own growing soil. "

Mark Zuckerberg nodded seriously, but looked at Li Mu hesitantly and said: "Mr. Li, actually To be honest If Facebook goes out of the university campus, the biggest competitor we are facing is YY. Our product functions and YY are highly overlapped, but they are far less powerful than YY. If YY is from 1 to 100, we can achieve 21 to 30 of them at most. In this case, it is difficult to seize market share... "

Li Mu nodded approvingly, smiled and said to Mark Zuckerberg, "mark, you are right. There is a saying in China that" there is no tiger in the mountain, and the monkey is the overlord. "If there is no tiger in the mountain, with the wisdom and sensitivity of the monkey, they can dominate the whole mountain forest."

With that, Li Mu gave a little pause and said: "but if there are tigers in the mountain, although monkeys can't be king, as long as they search carefully, they can find many places where tigers haven't been touched or can't be touched, such as high treetops, narrow caves and steep ridges. Before the technology of Muye began to go downhill, this is the future of Facebook The direction of ook development. "

In fact, Li Mu has a lot to say.

When facing the tiger, the monkey is not only the treetop, Shandong and the ridge, but also the dungpit.

Take Tengxun for example. Tengxun is a social magnate in China. Many times, it has to set an example, so Tengxun can't and dare not engage in the gray field, such as about P software.

In fact, if wechat does several functions to facilitate p-appointment, then strangers and explorers will have no way to live. However, with the size and status of wechat, it is impossible to give themselves another name of p-appointment software. Therefore, Tengxun not only does not develop the p-appointment function in depth, but also constantly cuts down the product functions with p-appointment attributes, such as drift bottle, and is actively offline.

The reason why we want to go offline is that the product function has done more harm than good in Tengxun's eyes. There are not many people who use it, but there are often some illegal gray content, so it is a kind of self-cleaning and protection to go offline.

In this case, a small company can get a batch of users and a market even if it only makes a drift bottle function product.

It's absolutely impossible for Facebook to compete with Muye technology in the future, and Li Mu won't let this happen. However, Li Mu hopes that Facebook can reach all fields that he can't or doesn't want to reach.

This kind of feeling is a bit like having more leftovers at home, and unwilling to eat leftovers. Just raise a pig or a dog. Otherwise, the leftovers will be eaten by stray dogs or taken back to pigs by others.Mark Zuckerberg was deep in thought. Li Mu's words gave him some inspiration, but he couldn't catch the inspiration.

Seeing that he was a little worried, Li Mu said: "mark, the future market will follow a rule, that is, in a certain field, there will be only one giant, but in addition to one giant, there will be several big companies and dozens of hundreds of small companies. Although Muye technology is now a giant of Internet social networking, there is no similar type of industry Big companies, Facebook has a chance to be the first if it can occupy the forest where monkeys are good at first. "

"Mr. Li, you mean, let's cultivate the market of colleges and universities first?" said Mark Zuckerberg

Li Mu nodded and said, "there are more than 13 million college students in the United States, and how many in the world? At least one billion, right? If you can turn 80% of the 100 million college students into Facebook users, then your Facebook can become a big company next to Muye technology in the social field. "

In fact, Li Mu has been very sorry for the school network, which is renren.com.

When Facebook didn't enter China, Renren was able to kill itself.

Renren.com was popular in China at that time. Many post-90s may not have imagined it. At that time, not only did college students play in school, but all those who had attended high school basically registered for renren.com.

Why do you like to play Renren? Because this is a social platform based on school and classmate relationship, which is highly vertical. Even QQ can't compare with it at this level.

Renren was able to stand, stand and lay a solid foundation in the field of campus social interaction. Even if it was impossible to replace QQ, it would never be worse than strangers. What was the result? As soon as my friend came up, he tore off the label of his best.

In Li Mu's opinion, even if the name of the intranet does not rank in the top three of Chinese Internet product names, it must also rank in the top ten.

The name makes people understand that this thing is closely related to the campus.

On campus! What a motherly kindness! It's a precious memory that some people will always miss, and some people are intoxicated with the beauty of it. As a result, I don't know which brain jerk jumped out and changed its name to renren.com.

WTF？ What does Renren mean? What's the moral? You are a vertical website! From such a general, do not know the so-called name, you especially when you are QQ ah?

You see people's Facebook, always adhere to the brand of Facebook. When did they change their name to Facebook? Or FF?

And QQ. The reason why people changed their name from OICQ to QQ is not that they want to be simpler, but that they let ICQ sue them. At last, they can only be a little low-key, called QQ. As a result, they stumbled and gave birth to the Q culture of the Chinese Internet.

How about you? What do you mean by everyone? Is everyone for me? Am I for everyone? Or do you show off that you have many people?

What's more, at that time, there were twenty-three million college students in Huaxia, with an annual increase of several million. If such a huge user group were cultivated well and properly eaten for a lifetime, the campus network itself would have a chance, resulting in its own cocoon.

Now, if Facebook can make social products for college students around the world, it will at least become a large company with tens of billions, or even hundreds of billions of dollars of market value in the future, and the most difficult thing is that it doesn't conflict with its own YY.

Because YY is to be a giant. The giant has to think about how to get wider, not how to get narrower, so the more vertical things are, the more the giant will not and will not disdain to do them. If we take the leftovers as a metaphor, that is, a billionaire will not and will not eat the leftovers of his own family. If we put them on the ordinary billionaires, the leftovers will be lost , who likes to pick it up, who wants to eat it.

But for Li Mu, leftovers are also food. If you don't eat them, you can keep a dog and a pig? If you have a lot of leftovers, make a pig farm.

It's not honorable to raise pigs. They're dirty and smelly. But it doesn't matter. If you don't raise them, you can find someone to raise them. What's Mark Zuckerberg for? Isn't it the general manager of his own pig farm in the future?

Li Mu is afraid that Mark Zuckerberg's ambition is too ambitious, and he doesn't want to be a general manager of the pig farm, but it doesn't matter. Now he is waking up. If he can respond, he can make a fortune by raising pigs. But if he can't respond, he will step into the field he shouldn't step into, he will immediately turn his face and directly mobilize resources He's gone.

For his size, he is the existence of the supremacy destroying class. A snap is enough to wipe out Facebook.

Li Mu also saw this clearly. In the field of company and business, there is no real friend, all driven by interests. In the business field, if you want to move my cake, don't blame me for wanting your life.