Chapter 1782

Lu Yunhao never dreamed that Li Mu would kill himself.

Is it not a robber to force hungry merchants not to access cattle takeout?!

Lu Yunhao is angry and afraid. What's angry is that Li Mu's hand is too cruel. He's afraid that Li Mu's hand will directly strangle the cattle delivery.

Li Mu's idea is very simple. You Lu Yunhao took the money from the American capitalists and sold cattle out. It seems like normal competition, but behind it is to use the hatred of Wall Street capitalists against me to touch my porcelain.

Since your motivation is not pure, and you repeatedly hop in the Shanghai stock market, I will just give you a strong medicine to let you feel what is called dimension reduction strike.

Now, the business model of the Internet industry is still in the exploration stage, and there are no clear restrictions on the platform to force merchants to do the second choice, so it's better to imitate the 3Q war of that year and directly block you from the source.

Of course, Li Mu is not as crazy as Tengxun. He directly forces hundreds of millions of Internet users to choose between QQ and 360.

He doesn't want to make things so big. It's nothing to do with him. He doesn't intervene. But he wants the merchants to choose one from the other and let the merchants measure it. If they want to make money with hunger, they should give up the take out of cattle. If they want to make money with take out of cattle, they should give up starvation.

Moreover, all notices are not in the form of documents, but are directly called by the merchant manager, so the consumer has no idea that Li Mu is forcing the merchant to do a single choice.

In fact, many platforms in the future are using this tactic.

When Pinxi rises rapidly, it has a great impact on Ali. Because Pinxi is mainly used to sink the market and has a large number of bottom users, many brands actively work on Pinxi platform in order to expand sales performance.

In order to limit the development of these brands on the eve of the game, alie has made a means to limit the flow of many official flagship stores of brands that have joined in the game. Maybe a brand made tens of millions last month on the tmall platform in alie, but after the current limit, it can't even make one million yuan, or even lose money.

However, at that time, it's hard to shake the foundation of Pinxi, because the real foundation of Pinxi is not those real famous brands, but those fake brands.

For example, there were at least dozens of brands of Pampers diapers in guangshanzhai at the beginning of Pinxi. They are the main sales force of Pinxi. Even if the official emplacement of pampers is limited, the emplacement and sales of those brands cannot be limited.

It can be said that the Shanzhai brand is the real position of Pinxi resistance. Pinxi dares to let the Shanzhai "bangbaoshi" sell one million bills a month, but Taobao dares not to let the brand "bangbaoshi" settle in. In this way, Pinxi has a big rear to avoid the attack.

However, Li Mu now has an advantage and initiative over Ali. Cattle takeout is now being run over by him in all directions. There is no big rear.

So far, thousands of restaurants in Shanghai have joined in takeout, but tens of thousands of restaurants have joined in. Moreover, all the merchants who joined in the two platforms at the same time have found that the order of takeout is far less than that of hungry.

Moreover, there has been a problem with the timeliness of delivery before the beef takeout, so that users complain frequently, so the merchants' impression of the beef takeout is not very good.

Now hungry let them do multiple choice questions, although they are reluctant, but instinctively still choose to continue to work with hungry, after all, their goal is to make money.

Under this situation, the short board of the original delivery capacity of cattle take out became the longest board immediately, because the merchants they cooperated with chose to close the online stores on cattle take out one after another.

On the first day of the notice, the number of franchised restaurants for beef takeout dropped from more than 3000 to less than 100 in one breath.

A large number of highly paid motorcyclists and cyclists are simply waiting to send orders at the door of these stores, so that at least ten riders are watching at the door of each store.

As the number of stores plummeted, users in some areas could find more than dozens of restaurants within a five kilometer radius, but now they can't even find one.

After all, less than a hundred restaurants are not so evenly distributed.

Lu Yunhao is going crazy after hearing the data reported by Zheng Chao.

Isn't that human life?

Before no matter how Li Mu suppressed, he could at least survive.

However, as soon as this unique move was made, he immediately fell into paralysis.

The essence of take out o2o is taobao.com, which specializes in catering. If the merchants of taobao.com withdraw all at once, what else can Taobao do?

Lu Yunhao's first thought is to subsidize merchants with money and let them give up starvation in the face of money. But after thinking about it, he thinks that this method may be difficult to work.

First of all, the income of the merchants on hungry food is significantly higher than that of the cattle take out. If they want to give up hungry food, they should at least make up the difference and then give some benefits. However, in this way, the daily subsidy amount of a single store may exceed 1000 yuan, and the subsidy amount of thousands of stores is astronomical.Moreover, who can ensure that Li Mu will not give subsidies?

Take a look at Li Mu's current playing method. He has brought in YY coins. Obviously, he wants to invest all resources to help him win. This kind of almost cost free business will definitely increase the number of hungry users and orders. In this way, the income of merchants will be higher if he is hungry. If he wants them not to fight back, the maintenance cost will be higher and higher.

In this case, I can't afford this money at all. After all, my cost has reached an astronomical figure in user subsidies and rider subsidies. If we add in merchant subsidies, it means that cattle takeout will subsidize all links of the whole takeout o2o industry chain. This cost is terrible, not to mention tens of millions of dollars, hundreds of millions of dollars may not be able to bear this Burn.

However, if we can't find a way to let the merchants stay, then the takeout can really be closed. We are making o2o to deliver meals. We can't go to the investment hotel without the third-party merchants, can we?

Lu Yunhao realized that this was likely to be a disaster, so he immediately asked IDG capital for help.

IDG also didn't expect that Li Mu could use such shameless means to curb the development of cattle take out. One idea in his mind is to report and complain to the relevant departments, complain about Li Mu and the malicious competition when he is hungry, and complain about the monopoly of the market when he is hungry.

At the same time, IDG also provided a team of lawyers, who immediately went to take out cattle to provide legal aid for Lu Yunhao.

However, they are not sure whether such reports and complaints are effective. Only dead horses can be treated as living horse doctors.

The relevant department quickly replied:

first, there is no direct evidence to prove the fact that they were forced to choose one from the other when they were hungry. Even if there is not a recording, all the evidence provided by the law team of takeout cattle are oral statements provided by the merchants who are unwilling to disclose their surnames. In other words, the recording cannot be directly used as evidence Adopt, let alone this;

Second, even if you are hungry and do force the merchants to choose one from the other, it does not constitute malicious competition, because according to the law, if you are hungry, there is no fake takeout trademark, no damage to the reputation of takeout, no false advertisement, no violation of the intention of consumers, no low-cost dumping, which does not include hungry and oral competitors The requirements of customers;

Third, the anti-monopoly law has not been implemented;

that is to say, they cannot use laws and policies to fight back against hunger.

The next day, there were more than 70 outlets left.

On the third day, there were still more than 50 outlets for beef takeout. They could not earn money when they were hungry, or even when they were physical stores.

Interestingly, the 50 businesses with crane tails have been reborn on the cattle take out.

Because the subsidy for takeout cattle is very strong, some users haven't used up their coupons, so they can only choose one of the fifty stores to place an order, so that the business of the fifty merchants has finally improved, and they immediately regard takeout cattle as their parents who are good at both ends.

Lu Yunhao stayed for three days, waiting for IDG's lawyer team to make a breakthrough, but the lawyer team did not make any progress.

Therefore, Lu Yunhao's old skill was redoubled and he wanted to set Li Mu on fire.

He spent millions of dollars to lure several stores that have already abandoned takeout to resume cooperation with takeout.

Later, after their shop was closed, he immediately inspired these people to protest on Weibo, saying that he still used takeout, but he was hungry and closed his shop, hoping to create public pressure on Li Mu.

Li Mu didn't give any response directly, but let the people under his hand change a way of playing.

Later, hungry claimed that the store was closed because of technical problems and would be back online as soon as possible.

As soon as the melon eaters saw it, it turned out to be a technical problem, so they stopped paying attention to this topic.

Lu Yunhao thought that he had caught Li Mu's weakness and that he would soon be able to reverse the situation.

But I didn't expect that the result was that although these stores were re launched, their order quantity decreased to less than 5% before!

What's more, I could get hundreds of orders when I was hungry, but I only received one order when I was hungry.

The reason is that Li Mu asked technicians to strictly restrict the flow of these shops.

Current restriction is written in the internal code through technology. From the appearance, we can only see the results, but we can't find any actual evidence.

Popular point to say, that is, smile on the mouth, MMP in the heart.

These merchants didn't expect such a big loss. They immediately called for consultation and protest, but it didn't work.

Hungry? Tell these merchants directly that they are only responsible for the normal visit of the shop, not for the high or low traffic of the shop.

Lu Yunhao even called the owner of one of the merchants to protest, and even said, "I know you deliberately adjusted the algorithm!"! Think we use takeout, just want to clean us up, right? I tell you, if you don't restore the algorithm, I will report it to the relevant departments! "Customer service told him directly: "sorry sir, algorithm is the responsibility of the technical team, not within the scope of our customer service department, and algorithm is the company's technical secret, it is impossible to disclose to you, please forgive me."