Chapter 153： spread

How to promote the World Cup in a zone where football is difficult to influence in the United States is not only a problem for the United States Organizing Committee, but also for FIFA.

After a few years, this upcoming event is completely opposite to the previous one. FIFA has conducted a survey and when its agencies randomly asked Americans in many cities, nearly 80% of people shook their heads and said they did not know this. The event will be held in the United States, and more than 90% of people said they would not go to watch it live.

This is really an embarrassing result of the investigation, for which they also sent a letter accusing the United States of poor promotion.

Just last year, the United States Organizing Committee suddenly decided to release two advertising songs without authorization, but after routinely notifying FIFA, it is said that the singer was identified.

Originally, they were still very dissatisfied. When they saw the name of Ryan Jenkins, someone who knew the entertainment market in the English-speaking area explained the terrifying influence of this teenager who was less than thirteen years old. The Football Association thinks this may be an opportunity. Since the conventional promotion has not yielded significant results, why not borrow the other side's influence among American youth?

Although these guys are corrupt, they want football to be recognized and popular among the world's top powers, whether it is for fame or for money. They are willing to put the World Cup there, naturally showing this willingness. Teenagers are not just football. The future is also the future of the football market.

What they lack is what the other party has, and what the other party lacks is exactly what they have.

The people of FIFA are not stupid and understand that this is a win-win situation. They quickly reached a consensus with the United States. For this reason, they sent a heavyweight official to liaise.

They won't know that the unscrupulous boy once wanted to send their future chairman to the Atlantic Ocean to feed the fish.

After they sent the audition song from the United States, they immediately understood that they had made a wise choice. This song is so suitable for football, it is simply born for the World Cup.

The Cup of Life-Isn't the Hercules Cup the trophy that people will struggle for a lifetime? Not to mention. This is still a Latin song, their current chairman, but an authentic Latino.

Sure enough, the executive committee quickly passed the decision to promote the song as much as possible, taking advantage of the World Cup qualifiers is not over, set off a frenzy around the world, to warm up for next year's World Cup.

Although FIFA is corrupt. But it is one of the few sports organizations in the world. It has rich experience in publicity and promotion, and has many cooperative media. This MV was quickly promoted by them all over the world.

At the same time, the U.S. Organizing Committee stepped up its publicity efforts, and they spent huge sums of money to buy a large screen in Times Square, New York. The MV of "Cup of Life" is played on a loop, although the noisy environment is extremely difficult to hear the singing, but it has a wide range of influence.

Not only that, they also purchased the prime time of the three major TV networks, and broadcast the song in a loop, which is as powerful as the Super Bowl.

Hollywood record companies are not far behind. The release of the single has been put on the agenda for a long time, and with the fiery publicity, it has been distributed in lightning speed.

"Follow football, follow the World Cup, follow the Cup of Life!"

Ryan made such a declaration without losing the opportunity during a joint interview with the media.

Immediately afterwards, another incident happened that made Jifang laugh. The album "Ryan Jenkins" was officially recognized by the Recording Association as a ten platinum record-the title of Diamond Record was born in 1999-this pair For the singer who released the record for only a year. It is a great honor.

Perhaps the lucky stone sent by Nicole played a role, or perhaps this month is Ryan’s lucky month. A few days later, the Recording Academy announced the Grammy nomination. He won a total of newcomer of the year and album of the year. And three heavyweight nominations for the best single of the year.

The name Ryan Jenkins completely detonated throughout January, and "Cup of Life" attracted countless eyeballs.

"Ryan played soccer in the MV, right?"

"It turns out that there will be another event called the World Cup next year in the United States..."

"Wow. Ryan is so cool, how did he hit the goal crossbar thirteen times in a row?"

"Ryan likes this sport very much, we should learn about football, maybe we can watch it live next year."

"I want to practice football. Hit the same place in succession like Ryan..."

Teenagers are often blind and are the most vulnerable to idols. Young people in the United States have gradually begun to discuss what the World Cup is, and what is the difference between English football and American football.

Perhaps most people still don't like football, but it is a huge victory for the US Organizing Committee to attract some people to it.

To a certain extent, they achieved their goal quickly. The melody of "Cup of Life" was compact, and the chorus of the chorus made people passionate. Even though it was rejected by many people, it spread quickly.

Many people in the street park started to shout ‘! ! ! ale, ale, ale...’

A week later, the single sold more than 140,000 copies, and, as Ryan expected, the song only ranked 35th on the bulletin board.

Even the bulletin board magazine only gave a simple comment of ‘a good sports song’.

However, Ryan's goal is not North America, otherwise he would not give "" to Maria Kelly.

"" was released a day earlier than "Cup of Life". Not only did it sell 280,000 copies a week, it also landed on the first place on the bulletin board.

Many well-known music critics have written articles to praise the inspirational spirit of this song. Whether it is the singer of Maria Kelly or the songwriter, Ryan, they will soon be praised to the sky.

Even, many people are puzzled, why Ryan Jenkins gave a mainstream music to other singers, but he chose that Latin song?

After the song landed in the UK, "Cup of Life" still lost to "" in the charts and sales.

This is the orientation of mainstream society, and it cannot be easily changed by any one person or work.

However, in addition to the United Kingdom and the United States, "Cup of Life" has completely shown a trend of destruction. In Sweden and Australia, it directly climbed to the top of the local music charts for more than ten weeks.

In Germany, it ranked first for up to nine weeks. In France, 310,000 copies were sold in a week. In Spain, this song was the most popular, and it easily sold more than 360,000 copies in seven days.

As for "", except for the United Kingdom and the United States, it was completely defeated by "The Cup of Life" elsewhere in the world.

In other words, this song has swept across the European continent, the Far East, Africa, and Latin America. Not only has it topped the music charts of various countries, and sold eye-popping sales, many football programs even use it as background music.

There are also a large number of fans who will sing ‘when cheering for their beloved team! ! ...’

If you say that outside the English-speaking area, many people have heard of the name Ryan Jenkins. So now many people know that Hollywood has a talented young star who can write, act and sing!

He is spreading his name and influence to every corner of the world.

"A rare football genius! European giants should sign Ryan Jenkins!"

This is a report published on the homepage of "World News Weekly", "A teenager who is only thirteen years old can hit the crossbar with thirteen feet in a row. He is definitely a football genius..."

This kind of report is just a joke in the eyes of insiders. Football players understand that it must have used certain stunts. People in the film industry can easily tell that this is a post-production special effect. As long as the average veteran fan observes carefully, he can also realize that this is just a game in the MV.

Industrial Light & Magic was also not willing to remain silent. When the media heated up this topic, they stood up and admitted that this was the result of their technical team's work, which was considered a publicity for themselves.

With the passage of time, the influence of this song has grown, and the scope has long been no longer limited to fans or Ryan's fans. Even had an impact on some players.

At the Castilla youth training camp, a young team has just finished training. The dejected teenager walked out of the locker room, put the earphones in his ears, and walked towards the parking lot. His father was waiting in a car. over there.

After getting in the car, my father handed over a new record. Above is a teenager in a white jersey.

"The latest and hottest football song is said to be the propaganda song for next year's World Cup." Father glanced at the boy. "Blanco, has it happened?"

"No. Dad?" The boy was obviously a little tired, it seemed to be spiritual.

"Let's go and see the stadium that belongs to you in the future."

After not a long time, a white stadium appeared on the side of the car. That is the place where many people dream of fighting, and it is also the stage for his future.

But do I really belong here? The teenager hesitated.

He only moved here from another club in the same city in July last year. On both sides are mortal enemies for decades. He is inevitably rejected. Those who have been here for more than half a year are not happy, and even begin to doubt whether the original decision was correct. .

Pressing the play button, the exciting music sounded, it was his favorite Latin style, and then the singing voice gave him a slight stunned.

"Life is pure enthusiasm. It should be filled with love and live by it. The soul must fight to win...!... Life is like a race. You should dream of becoming a champion. The cup of life is the highest glory. We Must strive for..."

The vigorous drums and horns, the never-say-failure singing aroused the fighting spirit of the young people. Listening to this song, listening to this music, watching the white stadium outside, the body is exhausted and suffering The grievances were lost. He only felt that he was full of spirituality and strength. If he walked into this white temple at this time, he would definitely score several goals for those guys wearing red and blue striped shirts.

The cup of life, fight for survival! Fight for glory! Until you win it all! The boy pressed the play button again, as if this song could give him infinite combat power.

His confidence and fighting spirit are gradually rising!

White heart, white blood, and this white temple...

I! Raul Gonzalez Blanco! Will definitely become the leader of this stadium! Lead this team to win all the honors that can be won!

Ryan Jenkins... I will become a genius star just like you! (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)

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