As the media has become more developed, the influence of publicity and marketing on the follow-up income of films has also become greater. In the past two years, the publicity budget of commercial films has successively created new records.
In addition to the US$70 million in production costs, Universal Pictures and Jenkins Pictures have issued a promotional and marketing budget of up to US$30 million for "Jurassic Park", of which a considerable share is thrown overseas.
The dramatic changes in Eastern Europe, the disintegration of the polar bear, and the first to enter the opposite shore of the Pacific Ocean, the world’s last large markets have gradually opened their doors to Hollywood movies. The overseas box office numbers of many commercial blockbusters have completely crushed the North American box office, and the overseas market is increasingly Favored by the producer.
Like the crew of "Jurassic Park", the soldiers are divided into two groups, and at the same time launching a propaganda offensive in Europe and the Far East, even Catherine? Kennedy and Stephen? Spielberg was dispatched personally, which is still very rare for Hollywood of this era.
But the benefits are very obvious. With Britain and Australia passing by on both sides, "Jurassic Park" opened its paintings in a desperate manner. In the roar of the Tyrannosaurus, there is no one enemy at all.
On July 29th, "Jurassic Park" officially landed in Hong Kong. Golden Harvest Pictures, which signed a distribution contract with Universal Pictures, also held a premiere at the Grand Theatre of the Hong Kong Cultural Center. This film is gaining momentum in North America. , Gave them strong confidence.
If the estimated box office numbers can be obtained, Jiahe's revenue can be worth the profit of their self-made films for a year.
The promotion of the film started a few months ago, and it has recently become the box office champion of North American film history.
The only people in front of the crew who came to Hong Kong are Ryan and Nicole. The huge posters of the two are hanging in front of the theater. Is Nicole Ally? In the shape of Dr. Setler, Ryan is holding the model of Tyrannosaurus in one hand and the novel version of "Jurassic Park" in the other.
"Ryan, I like your movie very much. I have watched all of "The Sixth Sense", "Home Alone" and "Terminator 2". Why haven't you played the role recently?"
"Is the next episode of Harry Potter released next year?"
Hong Kong is also a dumping ground for Hollywood, and English is one of the common languages. There are not many obstacles to communicating with some fans.
Ryan nodded with a smile while signing the name on the poster handed over by the other party.
There are too many fans on both sides of the red carpet. Ryan is paying attention to Nicole on the other side, walking forward quickly, only occasionally checking out a few posters.
He gave the fountain pen to a **** the opposite side, Ryan returned to the red carpet, as if he had a clear heart, Nicole also came over, and tacitly pulled into his bent arms.
Going to the end of the red carpet, answering a few irrelevant questions from the reporter, and meeting the photo requirements, the two walked into the theater.
Ryan and Nicole were one of the finale VIPs. They came in relatively late, and he looked around and found them all familiar faces.
Jiahe invited many celebrities to help out. Many of them were familiar figures from Ryan's previous life. Of course, for him now, these people are no different from the unfamous Hollywood stars he met before, just passersby.
"Hello, Mr. Zou!"
Ryan shook hands with the founder of Jiahe who walked over.
"Miss Kidman and Mr. Jenkins are really young and promising." Old man Zou and Nicole again? Kidman shook his hand lightly.
"It's better than Mr. Zou starting from scratch." Ryan said politely, because of the face, they are all given to each other.
Then, Old Man Zou introduced several distinguished guests to them, including the executives of Jiahe, and the bosses of other film companies.
Some people speak English, and some speak Cantonese. Ryan speaks all English. During the years in the orphanage, he has studied Cantonese, and there is no problem in listening and reading.
But what can it do? Could it be that they would treat him as their own by showing off a few words in Cantonese?
Ryan knew very well that just her blond appearance, she would never be able to integrate into their circle. The bond that maintains the relationship between the two parties is nothing more than interest.
Many celebrities familiar from previous lives flashed past him, and it wasn't until a handsome man shook hands with him that Ryan talked about other things after polite greetings.
"Mr. Zhang, I have watched "Farewell My Concubine". It should be the name, right?"
After the other party nodded, Ryan continued, "Your performance inside is very colorful. If it weren't for the movie to get the Palme d'Or, you could definitely get the actor."
Isn't Ryan running a train, Harvey? Weinstein went to Cannes in May and bought the North American screening rights for the film. He saw it when he went to Miramax.
"Thank you!"
The opponent was calm and calm, as if he didn't care too much about losing the crown.
Ryan exchanged a few more words and walked towards Nicole. In fact, even the three major European film festivals that advertise fairness and justice are no different from the Oscars. In essence, they are just sharing the cake.
However, the other actor did lose some injustice, Ryan listened to Harvey? Weinstein said that an Italian female judge, probably nervous, gave him the vote, but stubbornly voted for the best actress, which is really dumbfounding.
Nicole? Kidman and Catherine? Kennedy was surrounded by many people. One of the men was very eye-catching. He was talking about something, and there was someone translating beside him. Nicole kept a polite and polite smile. As for not listening, she was the only one. I know it myself.
Director Mantou?
Standing silently back to Nicole's side, Ryan heard a few words and probably understood what was going on. "Farewell My Concubine" returned with praise, and after Miramax bought the North American screening rights, it was once held. The small-scale trial screening, according to the news that came back, was highly praised by professionals, and the old man's confidence inflated a lot.
"I think "Farewell My Concubine" can hit the Golden Globes and Oscars for the best foreign language film."
The other party is now the focus of this group of people, very confident, and vowed to say what he said.
Is "Farewell My Concubine" excellent? There is no doubt! Take Harvey? Weinstein's public relations skills, it is not too difficult to win the best foreign language film from the Golden Globe Awards.
But if you want to get an Oscar, it's not just a good film. Political correctness is the most basic element.
"What movie is he talking about?" Nicole's voice interrupted Ryan's thoughts.
"Just the drama we saw with Harvey." Ryan reminded.
"Ah~" Nicole still looked confused.
Ryan shook his head and simply closed his mouth. After living together for so many years, he didn't know where he was. Nicole was not interested in Eastern culture, and only a little Chinese was influenced by him.
Both Nicole and Ryan knew that this was not their home court. They also adhered to the principle of seeing more and saying less, keeping the necessary distance between the two sides without losing etiquette.
Of course, unlike Ryan's elegance and calmness, Nicole showed coldness.
The screening time of the movie was approaching soon. Everyone greeted them and walked toward the theater. When he passed by the director of Mantou, Ryan finally did not hold back.
"Mr. Chen, if you want your work to get the Oscar statuette..."
Ryan only said one sentence and saw that the other party showed a puzzled expression, knowing that he should not understand too much English, so he had to change to a little bit of Chinese, "Mr. Chen, if you want to get "Farewell My Concubine" For the best foreign language film at the Oscars, it is best to go to North America in December to start public relations work with Miramax."
If you do it, you may not get a goldman, and you will never get a goldman if you don't do it. Ryan said it all. He did not show his internationalism, but "Farewell My Concubine" is indeed excellent and can be regarded as an Oscar statuette.
"What did you tell him?" Nicole looked back at the director who seemed to be frowning and thinking.
"Nothing, let's go."
After speaking, Ryan strode forward.
Needless to say, the screening process, "Jurassic Park" in this era is completely unsolvable, it can be called the ace product built on the Hollywood assembly line, and it makes people fall into the plot and cannot extricate themselves at all times.
This is not just the advantages of special effects and movies, but the advantages of technology and ideas that the West has accumulated over a long period of time through industry and information. It cannot be solved by a few people or a small Hong Kong area.
In fact, the impact and influence of this film in the world's second largest film production center is far beyond imagination.
"It's a very colorful movie. It has brought the human imagination to the limit." After the film, Old Man Zou came to the place where the crew was seated. "I also read the novel "Jurassic Park", and it reappears in the movie. It’s hard to imagine such a real dinosaur."
"Congratulations, Mr. Jenkins, Miss Kidman, I think Jenkins Pictures will take a step this time." He said again We are a win-win, aren't we? "Seeing that Nicole didn't mean to reply, Ryan could only speak.
"Win-win?"
The other party shook his head without a trace. After all, as long as you are not a fool, you can see that Hollywood has pulled Hong Kong movies farther and farther.
After greeting the people who came to congratulate him, Ryan and his party walked out of the theater, and the two parties talked about their future schedule.
"Kate, if it's not a necessary publicity activity, just push the rest." Ryan thought for a while, to Catherine? Kennedy made suggestions.
They came to the Far East to make money, and they didn't come to make friends. It didn't matter if they didn't attend the parties that didn't contribute much to the promotion of the movie.
After a rest for the night, Ryan and others participated in a program on the radio station, and then left Hong Kong and went straight to the next stop.
The movie has set off a moviegoing frenzy in Hong Kong, and it is even more popular than expected. There are rare long queues in front of many theaters, and it is difficult to find a ticket in a short time. ()