Chapter 249： Propaganda war

"The feeling of a shipwreck!"

This is the title of the comment in the "Observing the Titanic" column of the "New Englander".

"Ryan Jenkins and James Cameron’s "Titanic" is coming to an end. This is the biggest fool in Hollywood history. It took four years and spent $250 million to make a ship destined to The sinking giant ship is a bit ridiculous. Nearly a hundred years have passed since the Titanic incident. Few people would care about this sunken ship lying alone on the bottom of the Atlantic Ocean."

"There is definite news that Ryan Jenkins has set out a $50 million marketing budget for the film in addition to the $250 million production cost. God! This is $300 million, not 300 million yen! "Titanic" What kind of box office do I need to get in order to make a profit?"

"Some people will say the success of "Jurassic Park". We want to remind everyone that it took a few years for "Jurassic Park" from the birth of the novel to the movie release? It is precisely because of the tens of millions of book fans who have made it. This is the result of the film’s global box office championship."

"Maybe "Titanic" will win more than 400 million or even 500 million U.S. dollars at the box office, but in the face of an investment of up to 300 million U.S. dollars, this box office is not enough at all. This ship is destined to sink, but it is a pity. Ramon Pictures, Miramax and Twentieth Century Fox are three companies. They pay too much attention to the successful past of Ryan Jenkins, but ignore that no one will succeed forever..."

There is never a shortage of people in this world who oppose for the sake of opposing, and who attract attention by outstanding speech. What's more, although the "New Englander" was born only a few years ago. It has become the most active of the hidden anti-Semitic media.

In addition, some people who have always looked at Ryan displeased also made comments.

"There is no doubt that Ryan Jenkins has an artistic talent that is the envy of the whole world. I remember that a few years ago, I reminded him in a column that the first purpose of art is to reproduce reality. God has given you such outstanding art. Talent is not for you to spend unrestrainedly. To create works that do not know the so-called, pure art should be the ultimate pursuit!"

"However, when he grew up, he went completely astray. From the works of the last two years, it can be seen that Ryan Jenkins completely abandoned artistic thinking and embarked on the road of commercialization. The total investment of "Nick" is as high as 300 million US dollars. If this money is donated, how many people in urgent need can be helped?"

"In the past few years, large-scale productions that have invested hundreds of millions of dollars have failed one after another. Are the lessons of "Cut Throat Island" and "Future Water World" not profound enough? Or Ryan Jenkins would rather let the 300 million US dollars be wiped out. Do something more meaningful? He often said that if God gave you a pearl, he would take you a diamond. Then I want to tell him. God will punish people who waste talent! "Titanic" is bound to become Waterloo!"

——Gary Graham, The New York Times

Regarding the clamor of these people, Ryan didn't care at all, even if "Titanic" won the box office of the previous life, these people who opposed it for opposition can still find a reason to attack him.

If you encounter a few clowns, jump out and shout. He is going to stand up to refute, and I am afraid that all the time will not be enough. As long as their remarks don't touch the bottom line, just ignore it. If they break the rules first, then he won't be polite.

You know, it's not just themselves who are not pleasing to their eyes. Anti-Semitic organizations are indeed strong, but the National Jewish Association is also not vegetarian.

"Titanic" is still implemented step by step in accordance with the inherent publicity plan. Ryan will not allow external factors to easily break the planned plan. TV, newspapers and magazines, and the Internet go hand in hand, and with the support of sufficient publicity funds, enter After May, there was a carpet-like intensive bombing.

It's only a month since the movie was released, and the promotion and marketing have entered the sprint stage, which is a very critical period.

In the previous life, the start of "Titanic" was not very successful. During the shooting process, the budget was constantly added, and the post-production was infinitely delayed, which greatly affected the promotion and marketing.

Especially for the producer 20th Century Fox, its board of directors even prepared for bankruptcy after the film failed. In order to recover some of the investment as much as possible, even the copyright in North America was sold to Paramount Pictures. After it was completed, it was put on the market without waiting for full publicity and fermentation.

Among them, it did not invite well-known film critics and the media to hold a preview, and the film premiere was held in Tokyo. It was a very unwise decision, which directly affected the box office numbers of the film in the first week.

The North American box office of more than 28 million US dollars in the first week can only be said to be average. Even so, the film has created an unprecedented number with its good reputation and almost miraculous performance.

The production process of this movie in this world has undergone earth-shaking changes. Ryan will naturally no longer allow the twists and turns of the previous life to happen to "Titanic". He has worked with the promotional and marketing elites of his partners to formulate a careful publicity plan.

Since May, the media has been full of "Titanic" figures. Plazas, commercial buildings, subway stations and other crowded places are covered with related posters. In major cities, wherever posters can be posted, There are posters of Ryan and Winslet and the big ship.

During the last period of time, Ryan frequently went to Cameron’s studio in his spare time. James Cameron slept in the editing room. When the first weekend of May came, the crew released the first An official trailer.

Ryan did not hesitate to spend a lot of money to buy the big screen in Times Square and the prime time of the three major television networks, and play this trailer edited by James Cameron in turn.

This trailer focuses on the best and most **** clips in the movie, such as the Titanic leaving Southampton Pier, such as the display of the entire ship riding the wind and waves, and so on.

The most eye-catching ones are the four short pictures.

"I'm the king of the world!" Ryan yelled from the bow of the ship.

There is also the most **** shot of the movie. Jack and Ruth are standing on the bow and kissing in the wind. The shot is displayed 360 degrees.

Of course, this is a disaster romance movie. Naturally, the shipwreck is indispensable. When the big ship's head sinks, many people are stunned. The scene is so real and shocking, like a ship. The real giant ship suddenly sank in front of them.

"I was watching something else. When I changed the channel, I suddenly saw the trailer of "Titanic". When the ship broke from it, my hair was on my back and I couldn't believe what I saw!"

A film critic expressed his opinion on this shot, "No film can do so real, I believe what Ryan Jenkins and James Cameron said, they should be able to reproduce the shipwreck!"

However, the most eye-catching thing is the last clip of the trailer. If the short song like a natural sound, the hero and the heroine stand at the stern of the ship, and are undergoing the test of a huge disaster.

"It's now, get it done." This is Jack.

"God." Ruth was horrified.

"Don't let go of my hand!"

"I will never let go!" Ruth's words are the end of the trailer.

A very **** but touching picture, a few lines show the love of the hero and heroine in the disaster, and this kind of **** bridge is often the most attractive place.

Although it is only a trailer for more than two minutes, it is a super giant with a production cost of up to 250 million US dollars. Most entertainment media have launched their own analysis after the trailer came out.

"Obviously, this is a love story mixed in a shipwreck. From the only picture, it can be guessed that it should be the part of the poor boy falling in love with the rich girl. Such content is very vulgar, please don't forget that the script is from The Hand of Ryan, such a master of storytelling, will surely write some different points of love."

This is an analysis written by the media focusing on the plot.

"What is the plot, it is difficult to draw conclusions from the limited picture, but the special effects shots of the shipwreck are no longer astonishing and can be described. It is simply shocking. Everyone knows that James Cameron is not only a tyrant on the set, but also a technical madman. , Presumably he will show us the most advanced movie special effects, if other special effects pictures can reach the level of the trailer, this movie has been half the success!"

The article from the "Hollywood Report" focuses more on the technical level of the film.

"We want to remind everyone to pay attention to that song. Although there are only a few lines in the trailer, this song written and composed by Ryan Jenkins and sung by Celine Dion is like a natural sound. From the musical style that appears, We can boldly guess that the love in "Titanic" is most likely a tragedy..."

The guess of "Rolling Stone" magazine has been recognized by many people.

In the intensive publicity report, the "New Englander" jumped out again.

"Love in front of disaster? This is even more absurd than the plot of "Face Changing". A disaster film with too many love factors will only become nondescript. Look at what is shown in the trailer. , Ryan Jenkins's close-up, or Ryan Jenkins's close-up, still Ryan Jenkins's close-up, maybe the small success of "Cat and Mouse Game" made him obsessed with this kind of selling face show, yes Yes, you are indeed handsome, but don’t you need to make the whole movie your foil? Frankly speaking, we didn’t find anything worthy of praise in the trailer except for the **** dialogue between the hero and the heroine."

Probably a certain tacit understanding has been formed. The commentary of the "New Englander" has just appeared here, and the column of Gary Graham over there has also been published in the newspaper.

"'I am the king of the world!' This line of the film's leading actor comes from Ryan Jenkins' pen. From this we can see how much this 17-year-old young man has swelled. I still have the courage to say something like this.” (To be continued. If you like this work, you are welcome to vote for recommendation and monthly tickets at the starting point. Your support is my greatest motivation. For mobile phone users, please go to m. to read.) ()