Chapter 462： Cartoon market

"There used to be a lovely princess, but she was controlled by terrible magic. Only the first kiss of true love can break this magic. She is in a castle guarded by a fire-breathing dragon. There are many brave knights. I wanted to save her from this prison that I was afraid of, but none of them succeeded."

Charlize Theron was sitting on the sofa in the presidential suite, looking at the newly printed manuscript, and reciting in an aria way, "She is locked in the highest room of the castle guarded by the fire-breathing dragon, waiting for the first kiss of true love. That won't happen..."

After reading a few short character settings, Charlize turned this page and asked Ryan, who was still typing on the keyboard, "Honey, this is the first one you prepared for DreamWorks Animation Studios. Animated feature film?"

"This is exactly the type of anti-fairy tale." She added.

"Actually, it's still a fairy tale." Ryan looked back at the lazy South African diamond, "but he targeted a wider age range."

Since the establishment of DreamWorks Animation Studios, the works have been well received. It can be said that there are problems with the strategic policy. The subjects of "Little Ants" and "Prince of Egypt" are too serious to attract lower-age audiences, and the box office The defeated "Brave into the Golden City" is too young, leading to ignoring the most important audience in the animation market.

"So, do you want to use this animation to restore the decline of the DreamWorks Animation Studio?" Unlike Natalie's indifferent, Charlize is very enthusiastic about many things. "But Shrek's original comics don't Not very popular, it completely violates the tradition of fairy tales."

"Charlie, movies and comics are completely different carriers." Ryan explained briefly and said, "According to my imagination, the biggest feature of this movie is to mock all classic fairy tales and subvert the average person. Stereotypes of fairy tales."

This script is not just a simple adaptation of the script. Ryan has added a lot of suggestions and notes. Although the main line of the story has not changed, it has been so many years since the previous life, and the specific details have long been blurred.

He has written so many scripts over the years, and he has a good grasp of Hollywood's usual plots and methods. It is not too difficult to complete this script with the memory of few previous lives.

The script has not been completed yet. Firstly, it requires careful design and consumes a lot of energy; secondly, his negotiation with DreamWorks is still in the see-saw stage, and no agreement has been reached yet.

With such a great opportunity in front of him, Ryan naturally wants to get more shares. It would be great if he could become the largest shareholder.

Of course, the object of the negotiation is the agent of the Big Three of DreamWorks. It is obviously impossible to get too many shares without paying a sufficient price.

Charlize Theron was still looking at some of the completed scripts. Ryan struck another script and changed other tasks.

With the lengthening of the years, the memory of his previous life has become farther and farther away. Although his mind is very useful, it is not a database that can be inquired if he wants to query. If he wants to continue to maintain his dominant position in movies, if only It is obviously impossible to rely on the memory of previous lives.

Compared to those who can dominate the situation with ease, Ryan's success comes from a combination of many aspects. Enough hard work and a clear understanding of himself must be an indispensable condition.

Whether it is a live-action film or an animated feature film, what are the basic elements for success?

If Ryan is allowed to answer, he has only one answer-it will be welcomed by the vast majority of the audience.

The movie market is composed of individual audiences. Although the appreciation tastes are different and sometimes difficult to grasp, what Ryan wants to do is simple and that is to please the vast majority of audiences.

If you want to grasp the taste of the audience, you must do enough research on the market. The research and consulting company he founded has developed rapidly in the past few years because of abundant funds. Although it has some concealed thoughts, Ryan has more But I want to play the original role of this kind of company.

Since talking with Jeffrey Katzenberg and Steven Spielberg, under Ryan’s instruction, the company has done a very detailed research on the animation market. They sent the original original Data, and the analysis results of animation film experts,

He now has Pixar Studio and Blue Sky Studio in his hands, and will soon become a shareholder of DreamWorks Animation Studio. Such research will bring these companies first-hand market-oriented information.

The most typical one is naturally the audience of animated films. According to the survey, among the current animation audiences in North America, under 13 years old account for 11, 14-17 years old account for 59, and 18 years old or older account for 30. The themes of animated feature films and The result of the content being too young can be imagined.

After the decline of Disney's animation department, the leader of Hollywood animation films is Pixar Studios. Even if it has not established its position in this industry as in the previous life, the big sales of three animated feature films have shown sufficient potential.

The styles of Pixar and Disney are significantly different. It uses a child’s perspective to describe issues that adults cannot ignore. Although it will make it difficult for young children to understand, as the survey results show, talents over thirteen years old are animation directors. The main consumer of movies, movies with tears in laughter of all ages, are obviously more popular in the market.

This is Hollywood, where the first focus is on commercials. Although there are also preaching elements hidden in the animated films, the educational and significance are not so obvious, which leads to the simple content of the cartoons that originally brought joy and boring content, which was abandoned by the market. .

Compared with live-action movies, a single animated feature film will bring more benefits. Ryan knows this well, so the first acquisition target is Pixar Studios.

The launch of every successful animated film means the birth of a new cartoon star. These cartoon stars are different from traditional stars in that many of them have maintained their shining brilliance for decades, so that once their When the image appears, many people can recall their names, and they can be called the real stars of the century.

For example, Mickey Mouse and Donald Duck, even today, they are still making outstanding contributions to Disney.

This is due to the characters' meticulous portrayal skills, the detailed emotions and the characters' extremely obvious characteristic expressions also make the animated film more realistic.

The creation of music is actually the most significant feature of Hollywood animation movies. Classic animation and classic music. Music has almost become another representative of animation movies. Each animation work is original based on the plot or uses several or even dozens of songs. The music matches.

After the screening of many animated film works, in addition to the introduction of basic audio-visual products, they will also release original animated music albums. These albums tend to achieve extremely high-selling results, such as "The Lion King" in this life.

A few years ago, before the release of "The Lion King 2", Disney once again sent "The Lion King" to theaters, making the film's global box office total more than 800 million US dollars.

According to the sharing agreement signed at the time, even today, "The Lion King" can bring a lot of income to Ryan every year. In addition to the box office and peripheral products, the copyright shares sold to Broadway and Italians are just like The active water generally churns and flows.

All these show the strong technical force of large-scale media group companies and the advantages brought by the operation of the entire industry chain.

As a giant in Hollywood animation film production, Disney has all the execution capabilities from story creation, mid-term production, post-post announcement to derivative production, industry-wide operations, and the integration of advantageous resources to ensure the high quality of Disney's animation works. .

With nearly ninety years of creation and accumulation, Disney has learned more about which types of animated films and story content the market is more receptive to, and what types of changes the market needs.

Perhaps in terms of technology, Pixar Studio has an absolute advantage, but these are definitely not surpassed in a short time.

Enriching the diversified story themes as soon as possible, strengthening the grasp of the details, and dividing the audience according to the nature, are all things Ryan is doing or about to do, and to maximize the benefits, he needs to be like Disney The whole industry chain operation.

In this age, how difficult is it to establish or integrate a brand new industrial chain? The failure of DreamWorks in the past life is undoubtedly the best example.

Therefore, Ryan never thought of integrating a brand new industrial chain.

Speaking of the industry chain, he remembered the situation he was about to face. After being driven out of the manor by Nicole that day, he deliberately cast his eyes on George, just to give some things to Nicole. Now that he has reached such a point, then Just let her go crazy once, so as to vent the accumulated anger, but the two of them can only be passers-by for a long time...

"What do you think?"

Suddenly there was a soft and wet touch on the cheeks, and then Charlize's voice sounded in his ears, "I called you several times and didn't hear it."

"About animation production and distribution." Ryan said briefly and then changed the subject, "It's late?"

"Hmm~"

The softly humming nasal sound brought out a warm breath, which directly spread to Ryan's face, "We should rest! You have to rush to meet with Director Lucas tomorrow."

"Yeah~"

Before going to Lanai, Ryan did a meticulous examination and found that his foot injury had healed. The contract for the filming of "Star Wars Episode 1" should also be fulfilled. He pointed to the laptop screen, "I'm done with this. A few emails, very soon."

"Dear."

Charlize didn't care what Ryan said, grabbed one of his hands, slowly placed it on his chest, squinted his slender eyes, and asked softly, "Do you think it's comfortable to touch here, or touch it? Is the keyboard and mouse comfortable?"

Listening to the suggestive words, where did Ryan care about computers and emails, he directly picked up this attractive diamond and walked into the bedroom. rs

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