Chapter 481： Charisma

Every time a movie starring Ryan is released, the media has reached the time to enjoy the feast. As long as relevant reviews are published, the sales of newspapers and magazines are certainly not a problem.

Traditional film critics also know that the influence of their own group has plummeted, so naturally they will not let go of this eye-catching opportunity.

"A thrilling, magnificent epic, Ryan Jenkins's unparalleled performance, and Ridley Scott's superb control will make the whole movie very wonderful. "Gladiator" deserves a thumbs-up. ."

The famous film critic Roger Albert gave the movie a thumbs up in a column in the Chicago Tribune.

"When Ryan Jenkins drove the captured white horse in the majestic arena, wielding a sharp sword and shouting at a bunch of slaves to regroup the team, I seemed to see him who went forward bravely in Hollywood. He was very handsome and heroic. , As if the whole world is on the shoulders."

"Ryan did not prepare many lines for himself, but every sentence is memorable. His performance is not only a performance, but also a kind of spirit and a realm. He can let the slave owner give up his life to protect his beliefs. To stop an officer from doing evil, Maximus’s role has so many memorable things, he is simply synonymous with faith, ideals and courage!"

The comments from the "New York Post" clearly focused on Ryan's performance. Many media, especially the partners, are actually very clear about what the film is aimed at, and naturally spare no effort to do the most basic public relations.

"Since a few years ago, we have been saying that Ryan is one of the best acting people among the younger generation of Hollywood. The movie "Gladiator" and the role of Maximus undoubtedly prove this."

"Especially at the end of the film, the injured Maximus saw no fear or hatred in his eyes. No sadness was seen. At that moment, there was only a **** and a terrified beast facing each other in the middle of the arena. When Commodes, played by Leonardo, fell with a frightened expression, Maximus’ eyes flashed with relief. He seemed to be a soldier who was about to leave the world. Complete the final mission to go to heaven to accompany his loved ones day and night. At that moment he was so close to the gods, at that moment he was bidding farewell to the world. A human **** slept in the wheat field without concern, walking towards the blue world with brilliance and a smile..."

"We have no way of knowing how much Ryan has paid for this film, but Leonardo DiCaprio, whose acting skills have always been criticized by others, was driven by him. They all showed the extraordinary charm of the role, using yesterday In his own words at the late press conference-Ryan gave him so much shock in acting, that there was this outbreak."

-"Los Angeles Times"

Since "Brave Heart" in 1995, Hollywood has set off a wave of retro epic war films, which has cultivated a large number of epic fans, coupled with the strong appeal of Ryan and Leonardo, from the second The beginning of the day. It attracted a steady stream of viewers into the theater.

Although many film critics sneered at the film, for example, Gary Graham, who is known as the biggest opponent of Ryan Jenkins, updated a comment on his blog.

"The film uses malaise instead of personalities. Ryan Jenkins obviously did not learn from the failure of "The Pianist". He continues to believe that if the characters in the film are bitter enough and depressed enough, the audience will not think of how boring they are. How good is "Benxu", how ostentatious and stupid this movie is!"

He also learned from other famous film critics and directly gave the film a star rating.

However, no matter what the critics say, whether the film is popular or not, after all, the audience has the final say.

The film was selected for its premiere on Friday. Starting from Saturday, most of the theaters showing "Gladiator" have more than two-thirds of attendance, and the TV station immediately interviewed more than 70% of the audience. Of people are quite satisfied with the movie.

Word of mouth is also an excellent way to promote the box office.

Jenkins Pictures’ publicity has not been relaxed at all. The Internet, TV and print media have always maintained appropriate news advertisements about "Gladiator". Some film critics who have accepted sponsorship are divided into praise and moderate criticism. Relying on their respective columns and blogs, the two camps have launched a battle against each other.

To a certain extent, these have driven the topic of the movie.

Christmas is approaching. On Sunday, more audiences who entered theaters chose to watch "Gladiator", and even some well-located theaters were full of seats, although it was different from "The Matrix 2: Reinstallation" during the summer vacation. "Going to Battle" cannot be compared, but in this Christmas file, it is already the most popular movie.

If you want to get an award, or even want to get an Oscar nomination, the quality of the film is the foundation, but public relations is an indispensable means.

Starting from the second day of the movie’s release, Ryan convened a grand party at the Hilton Hotel for two consecutive days. For a time, Hollywood celebrities gathered. If it were not for the time, it would be like holding a Golden Globe awards ceremony.

The party was not only for the Oscars, but also the Golden Globe nominations were announced at the beginning of the month. Natalie won a Golden Globe nomination for Best Supporting Actress with the delayed release of "The End of the Grass", although she knows the Long Island Girl There is little hope of winning, but the Golden Globes with only more than 90 judges have been shady since its birth, and they are undoubtedly more susceptible to influence.

This kind of public relations party is a test of people’s interpersonal skills. Nicole, who used to be a hostess with long sleeves, can be regarded as Ryan’s best partner. Now Charlize Theron is a bit worse in terms of contacts and social skills, but South Africa Diamonds has been working hard to enrich itself and complete the role change as soon as possible.

Because of the release time, "Gladiator", like Ryan's past movies, is destined to miss the Golden Globes. Before the Oscar nominations are announced, it is the most critical period of public relations. Harvey Weinstein also wanders among the heavyweights of the academy.

Ryan has invested more than 10 million US dollars in advertising costs alone. In addition to the current hype, he has successively purchased several issues of multi-page layouts on Vanity Fair, which has a significant influence on the upper echelons of Hollywood. Public relations.

In addition, he also reached an agreement with Tina Brown that the opening issue of Vanity Fair in 2001 will feature "Gladiator" and Maximus as the cover.

As Harvey Weinstein said to him at the beginning, Ryan must at least ensure that every judge who voted has watched "Gladiator", even a few fragments of it.

There are many Oscar judges who vote with their feet!

After all, Oscars are still far away, and more work needs to be done in private. Although everyone from the industry to the media knows the existence of such things as canvassing, if it goes too far, it will definitely incur resentment from the college...

The team that Ryan has prepared for a long time is like a ghost, active in the dark places of Hollywood.

After two busy days in succession, when Christmas comes, Ryan’s most eye-catching is undoubtedly the new week’s box office rankings. After all, his first priority is profit. The movie’s monetary gains are the most obvious. Metric.

If "Gladiator" is a big investment and big production movie, like "The Pianist" meets the cold reception of the market, then he may become a box office poison in the mouth of the media.

However, the previous life can be regarded as a big-selling movie. With him, a man whose commercial appeal far surpasses Russell Crowe, will he join the epic film at its last glorious moment. Will it fail?

On the first Wednesday, especially the two days of the weekend, the movie has maintained a very high attendance rate. In more than 3,600 theaters, it has achieved a box office of 72.55 million US dollars. "Empire 2: Reloading" is a lot worse, but this result has exceeded the outside world's estimate of 60 million US dollars.

Even if it is the Christmas stall, the $72.55 million in the box office is enough to overturn "How the Grinch Stole Christmas" and firmly occupy the top spot in the North American box office rankings.

As for the other epic war film "Arrived in the City" during the same period, the box office increased a lot in the two days of the weekend, and the box office of the second week finally stayed at the figure of 8 million dollars. Such a result, let alone want to enter the rankings. In the first three, even the "Monsters Electric Company", which was released for four weeks, was firmly under the pressure for $19.85 million.

The French director's ambition to overturn "Saving Private Ryan" at the box office is destined to become one of Hollywood's typical negative teaching materials, just like this mediocre movie.

However, this movie also brought another huge impact. Since then, filming movies of former Soviets and Germans during World War II has almost become a taboo in Hollywood.

The North American box office of "Monster Electric Company" is about to exceed 200 million US dollars. This animated film has shown a strong momentum. It has also become the champion of the local box office rankings in overseas markets, especially in the UK, Japan and other regions that were released in advance. .

The first day of the second week of "Gladiator" was the Christmas holiday. There was not much change in the number of viewers. This situation continued until December 27, when the attendance rates of major theaters dropped significantly. However, during the weekend, we ushered in an expected rebound, and this result was directly reflected in the box office.

Like all major commercial productions, "Gladiator" ushered in a drop in the box office in the second week. A full week later, its $52.33 million result still guaranteed its top spot in the North American box office rankings.

Subsequently, the major schools in North America ushered in another holiday. Major productions such as "Mission Impossible 2" were released successively. "Gladiator" only maintained the position of champion for two weeks, and the number of theaters also quickly reduced to About 3,000, but the subsequent box office has always remained above 20 million US dollars, showing extremely strong resilience.

This also shows Ryan's appeal on the other hand. ()