Chapter 486： Movies have to be confident about the box office

For high-level Hollywood figures like Ryan, the Oscar nominee list has just been confirmed and has not been officially announced, and relevant news can be obtained. As a result, the Oscar nominees luncheon loses its mystery and appeal, and becomes more accessible. Dispensable.

In fact, he didn't attend the nominee luncheon much.

However, for most entertainment media, the Oscar nominees luncheon is definitely a highlight before the Oscars ceremony.

On February 7, the Nomination Luncheon for the 73rd Academy Awards was held on time at the Beverly Hills Hilton Hotel. As before, Jinsli attended the banquet as Ryan's representative.

As for the nomination list, it was sent to Ryan by the relevant personnel long before the luncheon.

Seeing this list, Ryan breathed a sigh of relief for the time being. Judging from the distribution of nominations, the PR effect this time was extremely good.

"Gladiator" became the biggest winner in this nomination list, including best film, best director, best soundtrack, best photography, best visual effects, best costume design, best adapted screenplay, and best Twelve nominations including excellent supporting actor and best actor.

Another major public relations drama "Crouching Tiger, Hidden Dragon" is equally extraordinary. It has received ten nominations including best film, best director, best soundtrack, best foreign language film and best original song. It is worthy of a Chinese-language movie. Said to be an unprecedented victory.

In order to concentrate superior resources and guarantee the chances of winning the two films, Ryan restricted the Oscar competition for other films of Jenkins Pictures, such as "The Matrix 2: Reloading" and other films that are likely to receive technical awards. He didn't even report his name.

After all, resources are limited, so integration is worse than decentralization.

After the nomination list was announced, the media and the public focused their attention on "Gladiator" and "Crouching Tiger, Hidden Dragon". Ryan's team will not let go of the opportunity to continue to promote it. There are more and more media reports on "Gladiator", and even many ‘professional’ people believe that this film has won twelve nominations. Will become another Titanic rampage on the Oscar. It is expected that more than ten statuettes will be won.

Among them, there are countless remarks about Ryan being nominated for the best actor Oscar for five consecutive times, and whether he can get the Golden Man.

“The Academy of Motion Picture Arts and Sciences has always claimed to be rejuvenating. Now 21-year-old Ryan Jenkins has been nominated for five consecutive best actor, what kind of choice should they make?”

"We have been opposing all kinds of discrimination for a long time. Should we include contempt for young people?"

These voices are extremely subtle reminders of the Oscar judges. You owe someone a golden man for the best actor.

In addition, Ryan’s fans have also launched support activities on the Internet. Even the most famous female fan organization in the Upper East Side of New York publicly claimed that they would drive across the United States before the Oscars ceremony to collect signatures from supporters. So that when you arrive in Los Angeles. Give Ryan the greatest support.

Ryan's management team is also secretly guiding the fans' comments, otherwise there will be any excessive behavior at this time, which will not do him any good.

The most direct effect of getting twelve Oscar nominations. (Pingnan Literature Network) It is that "Gladiator" ushered in a huge rebound in the box office. From the day the nomination was announced, the number of theaters has increased to more than 3,000, and the box office in North America has been close to 30 million for two consecutive weeks. The U.S. dollar made North America’s box office surpassed the 250 million U.S. dollar mark in one fell swoop, leading the way among all Oscar-nominated films.

Similarly, the ten nominations are a huge stimulus to the North American box office of "Crouching Tiger, Hidden Dragon". After a long period of screening, the film's North American box office finally exceeded 100 million, and the Oscar effect has just begun.

Even if the award ceremony has not yet been held, the ten Oscar nominations for "Crouching Tiger, Hidden Dragon" still made a sensation in the entire Chinese world, because this film can be regarded as the result of cooperation between the two sides of the Taiwan Strait. Some mainstream media on the other side of the Pacific sent relevant information in advance. The interview team came to Los Angeles.

It's no secret that Ryan is the biggest investor in this movie, and this movie is marked with a distinctive certain island production mark, and it will not trigger dissent from the mainstream society.

The result of this is that a TV channel starting with c asked Jinsli to interview him.

"Reject it, Pat." After receiving the call from the agent's lady, Ryan turned it down without even thinking about it.

This is not after next year, in his current status, accepting interviews from the top official media on the other side, if the other side's report is out of context, it will definitely cause a lot of trouble.

As for the professional ethics of the media...

"Aren't you actively exploring the film market over there?" Charlize Theron, who was sitting across from him, was very puzzled. "Why reject the most influential media interviews over there?"

"My dear..." Across the tea table, Ryan lightly squeezed her increasingly plump face, "There is a completely different country, and the relationship between the two sides of the ocean has always been bad. Although I hate politics, But maintaining basic political correctness is our choice."

"Just think about these complicated questions." Charlize leaned over, kissed Ryan lightly, and walked to the villa with the script, "I can't finish talking with you. I'd better study the role alone. ."

This can only be regarded as a small episode. In the current entertainment industry, the news about Oscars is the highlight. Although it is impossible to hold a public relations party, the various propaganda offensives have not slowed down at all. Some people even hire gunmen to publish offensives. Remarks against the main competitors.

The new century has begun, the information age is approaching, and the bottom line of public relations is getting lower and lower.

As the biggest favorite of this year's Oscars, "Gladiator" is undoubtedly the biggest goal and the focus of criticism.

In particular, some critics who are full of literary and artistic styles feel uncomfortable when they see the production cost of "Gladiator" as high as 100 million U.S. dollars and the current North American box office of more than 200 million U.S. dollars.

""Gladiator" is actually very similar to "Brave Heart". The brave and invincible male protagonist bears a deep hatred. After a series of setbacks, he finally moves from the edge to the center of power to defeat the people in power, and finally sacrifices heroically. To "What's the difference? This is just a bad imitation!"

"Anyway, regardless of the background, the cold weapons are replaced with modern high-tech weapons. What is the difference between "Gladiator" and those popcorn movies of Hollywood personal heroism? Superman, Batman, X-Men, etc. Wait... not all have a miserable life experience and a beautiful chick who defeats evil forces and wins. The only difference is that the superheroes are not dead, because they still have to save the next episode..."

"This movie is just a product of the Hollywood assembly line. Apart from the so-called big investment and large production and high box office, what is worth touting? The box office of more than 200 million US dollars is indeed top of the list of all Oscar-nominated films, but Box office has never been a measure of the success of a movie."

"Oscar is a symbol of the highest honor in Hollywood movies. Artistry is the only pursuit. In the final analysis, the only criterion for testing movies is art. What is the artistry of "Gladiator"? If such a movie can also win several Oscars , I have to say that this is the sorrow of Oscar, the sorrow of Hollywood!"

"The art of film is definitely one of the greatest inventions of mankind. The birth of film is also for the service of art. It is with art that the film shows its glory today. Money and box office are just the most inconspicuous of the film. It's just a corner. In the face of art, we should be ashamed to talk about the box office of movies, and we should be ashamed of talking about the box office of movies!"

As soon as this kind of remarks came out, they were supported by many film critics who sought after ** movies and literary niche films, and their criticized remarks began to flood the media.

If it were in the past, Ryan would only perform as a group of clowns and would throw it aside. But now is the stage where the Oscar voting is coming. If this voice is strengthened, it will undoubtedly bring a lot of unexpected for himself. Variety.

Soon, an anonymous article he personally wrote appeared on the important page of the Los Angeles Times, one of the three major newspapers.

The name of the article is very eye-catching-"Movies must be confident about the box office! 》

Ryan first refuted some points of view Is the birth of the film to serve art? In fact, people in the industry understand that the film was originally born as a form of entertainment! Besides, there is only one criterion for measuring the success of a movie, and that is the audience's approval! These audiences include Hollywood industry insiders, professional judges from the academy, and the public in North America. A movie that can be recognized by most of them is a good movie, and such a movie must perform well at the box office! "

“As for being ashamed to talk about the box office, it’s just a joke. When movies appear in theaters, the box office is an important measure. Of course, if you make a movie just for your own appreciation, then the box office doesn’t really matter, but the number of movies like this How many have appeared in the past ten years? Has one of them been outstanding?"

"A publicly released film should talk about the box office frankly. I heard that the film quality is not good, which may be a box office poison; but I didn't expect that now "Gladiator" has a good box office, but it has become a film quality poison."

"This is really a kind of weird logic-box office and movie quality may not be in direct proportion, nor is there a phenomenon where bad movies win the box office, but it will not fall to the point of opposition. Moreover, how can movies not talk about the box office? How can you be ashamed to talk about the box office? Movies should talk about the box office with confidence, and movies that don't talk about the box office are hooligans...)