Chapter 524： effect

"Harry Potter and the Sorcerer's Stone" caused a collective commercial effect, involving publishing, movies, games, tourism, food, clothing, toys, handicrafts and accessories and many other fields.

In the publishing industry, in addition to the huge number of sales volumes, the success of the film has attracted more publishers' attention. Some even found Ryan and wanted him to pick up the pen that he had thrown away. Ryan Then he gave them the "Hunger Games" collaboration with Susan Collins.

As for who can get the publishing rights, it depends on sincerity.

In addition, the "Aliens" publishing house also reached a new agreement with Ryan to publish a series of lifelike and peculiar animals and plants and Quidditch games made with special effects in the movie, as well as other things in the magical world. The corresponding books can benefit from the market once again.

At the same time, due to the big sales of movies and the hot sales of books, comic dealers are also eyeing this market. Dark Horse Comics has acquired the North American comics adaptation of the Harry Potter series for the next ten years at a price of 200 million US dollars. right.

However, what surprised Ryan the most was that a Japanese manga agency directly approached North America and wanted to obtain the right to adapt manga in Japan, but he refused without hesitation.

This has nothing to do with the deep-rooted concept of disgust in the previous life, because the other party wants the right to adapt the h version of the comic.

Think about it, if what happens to the Gryffindor Golden Triangle in the comics, it's simply...

Ryan would never do this kind of self-smashing signs.

In terms of games, ea is also the famous American Electronic Arts Company. As early as when the movie was approved, it obtained the exclusive game license for "Harry Potter and the Sorcerer's Stone" at a price of 20 million U.S. dollars. One week after the movie was released, Launched computer and handheld games, which have been favored by many young game lovers. Judging from the data released by them, the sales situation is quite impressive.

In the tourism industry, Disney has already obtained relevant authorization from Ryan.

They will build a magical world based on the "Harry Potter" series in all Disney parks. Because the follow-up movie has not yet been released, the building will be mainly based on the finalized Hogwarts School of Witchcraft and Wizardry for the time being. For consumer groups from seven to sixty-seven years old, shops, specialty restaurants, interactive attractions and other facilities will be set up.

Disney set a three-year period for the entire plan, except for the Hogwarts School of Witchcraft and Wizardry. The Forbidden Forest and the town of Hog Modri ​​will be added one after another.

After completion, visitors can not only experience the Quidditch game and other movie plot-related tours here, but also buy their favorite wands and robe, and even visit Dumbledore’s office.

Of course, the most attractive is definitely the strengths of Disneyland, the movie character parade and the amusement project. There are three categories currently being planned, namely the'dragon challenge', the flight of the eagle's horse and the winged beast' and'Harry Porter's Forbidden Journey'.

From management to ordinary staff, Disney has a huge public base for this project. He has unparalleled confidence, and as soon as the plan was announced, it attracted countless applauded voices.

In terms of food, except that companies such as Burger King and Coca-Cola have obtained relevant authorizations. In the densely populated communities of big cities such as New York, London and Los Angeles, "Harry Potter Themed Cafe" and "Harry Potter Themed Restaurant" have opened their doors one after another.

Successfully passed through the nine and three-quarters of the platform, turned into Diagon Alley, and entered the storefront filled with the original Harry Potter movie pictures and the surrounding surroundings. In this unique environment, with a relaxed mood and narrow smile, do a few harmless pranks. Regarding Harry Potter's carefully prepared food as the magic brought by the spell, the strange fantasy buried deep in his heart is turned into a carefree reality at this moment.

This kind of store is unanimously sought after by teenagers, and the food that looks infinitely close to the movie has become the first choice for many minors to dine.

Once the cultural industry has formed a social phenomenon, it will not only have no national boundaries, but will also exceed the boundaries of the industry.

"The Harry Potter series of costumes, with individual style and wise adventurous spirit as the soul, story plot and magic pets as materials, and the unique background created by Ryan, advocate the perfect combination of fashion life and culture and art."

This is a mark made in front of the Disney store for the newly listed Harry Potter children’s clothing. The sales volume of these clothing in the first three weeks is simply an astronomical number. Even if there is a subsequent decline, the sales have been stable. There are so many'little wizards' in the alley, which is enough to illustrate this point.

In terms of toys that occupy a considerable share of the surrounding area, in addition to Disney's puppet company, the world’s three largest toy manufacturers Mattel, Lego and Hasbro each received tens of millions of dollars in Harry Potter specific toys and toys. Franchise rights for related stationery.

For example, Mattel can transform characters such as Hermione into Barbie...

In an interview with reporters, Alan Linde, Marketing Director of Hasbro, once mentioned, "Brand assets like Harry Potter will endure for a long time, because it attracts not only children, but also adults. What En has created is a toy brand that can be compared with Barbie dolls. Such products have a particularly long life cycle. Judging from the current market response, whether it is a Harry Potter fan or a supporter of Ryan, treasure everything Products related to Harry Potter have become a matter of course."

In fact, after the movie was released, more than 1,500 toys and stationery appeared on the market, such as magic wands, Harry Potter kaleidoscopes, pencil boxes, flying broomsticks, etc., which corresponded to the considerable sales.

Of course, those delicate accessories are also favored by teenagers.

The owl pendants on the market, the badges of the various colleges of Hogwarts School of Witchcraft and Wizardry, Harry Potter pillows and water glasses, etc., have all created extremely high market benefits.

There are also TV copyrights digested by Disney and the distribution copyrights of DVDs and video tapes. In these two aspects, Ryan directly enjoys a 30% profit share.

Ryan has built a huge industrial chain through Walt Disney under his control and Time Warner, which has participated in film investment. It is no exaggeration to say that even if he is now penniless, he can also share income through the Harry Potter series. Can quickly enter the Forbes rich list.

The North American box office of "Harry Potter and the Philosopher's Stone" is heading toward 300 million U.S. dollars, and the British box office has further advanced to the 30 million pound mark, and the benefits of peripheral products are several times that of the movie box office itself. .

Three weeks after the movie was released, relevant organizations that have been staring at this industry chain published rough statistics-in the United Kingdom and the United States alone, the total revenue created by "Harry Potter and the Sorcerer's Stone" has been close to 20 One hundred million U.S. dollars!

As one of the most influential newspapers in finance and economics, The Wall Street Journal launched a detailed analysis of this.

"The success of Harry Potter is inseparable from the successful shaping of the brand. As we all know, as Ryan's reputation spreads all over the world, the "Harry Potter" series of books with sufficient quality assurance have formed a best-selling book brand. With the brand supported by Ryan, it has been recognized by the mainstream society, has countless supporters, and has even been strongly recommended by the National Federation of Teachers and Parents."

"In this way, it seems to be able to expand its derivative brands. Among them, Ryan's rights to the image of the book are undoubtedly the most valuable link. On the basis of full of imagination, he has ensured that the series' personality is outstanding and the magic theme is very good. Mingxing, using his mind that has been praised by countless people, created a super brand full of justice, kindness, bravery, and outstanding ability similar to Harry Potter himself."

"This special brand, on the one hand, can make the image of the entire series more deeply rooted in the hearts of the people, on the other hand, it can allow consumers to find spiritual and emotional sustenance and expression in it, complete a more perfect self-experience, and also make related derivatives. Get the recognition and trust of consumers."

"This is conducive to cultivating a large number of loyal supporters, which may have a lifelong impact on them, and even spread to generations. This is undoubtedly confirmed by the more than ten years of Harry Potter's birth."

"This has also allowed Ryan to successfully create a comprehensive and three-dimensional derivative series around the brand image that has been established over the years, which completely confirms Harry Potter's position in the market."

In fact, although Ryan is leading the project and grasping the direction of the overall plan, the detailed work is formulated and executed by professionals. Time Warner and Walt Disney have a wealth of successful experience in the operation of the entire industry chain.

From the perspective of the industrial chain, although Harry Potter was born in his hands, and success is inseparable from publicity, the quality of the series of books is sufficiently guaranteed. With the imaginative magic background and the design close to the hearts of young people, they have won a wide range of The support of, also laid a good foundation for the development of other copyrights in the future.

The day Ryan thought of this series was not for books, but for the entire huge industrial chain including movies.

This industrial chain is beyond imagination.

The banking industry wants to authorize to make Harry Potter credit cards that young people like...

The insurance industry wants to authorize it. When selling children's insurance, the Harry Potter mark on the relevant description can be more pleasing to customers.

Even in the pet market, there are suddenly a lot of owls, and they have become the most popular animals in North America recently...

Soon, there were more than 10,000 Harry Potter products on the market.

This cross-border commodity boom has naturally aroused the analysis of countless experts. Many people have written articles claiming, "If the quality of subsequent movies can be guaranteed, in the next ten or two decades, products related to Harry Potter will be able to Drive 200 billion U.S. dollars in economic benefits."

Others think that when the movie ends, Ryan himself can get a minimum of 10 billion U.S. dollars in share income.

"Ryan sells not commodities, but dreams and ideas."

This is from a report on the front page of the "New York Times", "We can call it the Jenkins effect!" To be continued. . ()