Chapter 550： Promotion of new technology

Because of the joint acquisition of Ryan and James Cameron, imax has sufficient funds, and the studio tyrant is also a technical madman. He has many unique ideas for the new 3d and the camera, and what he lacks is only technical support. Watermark advertising testWatermark advertising test

With the leadership of the two of Ryan, imax has also established some cooperative relations with Sony Electronics in many aspects, which have brought technological innovations.

The most typical one is that after several years of development, the cost of using imax's dmr re-production technology to convert traditional movies into imax format has dropped sharply, and more and more film companies have begun to pay attention to this imaging originally used in planetariums. technology.

Although the current imax venues are still limited, they can easily be found in capital cities such as New York and Los Angeles, as well as the capital cities of the US states.

Strictly speaking, the first fully imax commercial blockbuster in this world is "The Matrix 3: Matrix Revolution", and "The Lord of the Rings: The Two Towers" is the second one.

Compared to Hollywood industry insiders, imax is still unfamiliar to ordinary audiences, and its ticket price is several times that of ordinary theaters.

The reason why the North American movie market is so prosperous is that movie ticket prices are basically not worth mentioning relative to income.

Excessive ticket prices and limited venues limit the number of viewers of the imax version of "The Lord of the Rings: Two Towers", but those who are lucky enough to watch this version will definitely not regret the $20 ticket price. .

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"The huge screen, the explosive sound effects, and Howard Shaw's irritating soundtrack can only be felt in imax."

Some fans who watched this version wrote about it on the Internet.

At the same time, James Cameron also completed his latest work, he uses the latest camera. Go to the sinking place of the Titanic, filmed a documentary "Deep Sea Ghost", and recently completed post-production.

Soon after the release of "Lord of the Rings: Two Towers", he notified Ryan of the news. So the two jointly invited well-known Hollywood directors and heads of major companies. I watched this work up close in the latest imax cinema in Los Angeles.

The audio-visual effects of movies, for this era. It can be described as unparalleled.

Of course, the current technology is not yet fully mature. When taking off the 3D glasses, Ryan clearly felt eye discomfort. There are not a few people who look around and rub their eyes gently.

He and James Cameron jointly invited these people to come, not just to let them experience the effect up close.

The theater is not a place to talk about things. Then everyone went to a nearby hotel. Ryan had already prepared a cocktail party, and everyone went straight to the grand banquet hall on the second floor of the hotel.

Not many people enter here, but no matter which one. They are all heavyweights in Hollywood.

Paramount, Sony Entertainment, Universal Pictures, Warner Bros. and Twentieth Century Fox and other film companies are almost all in charge. Director George Lucas, Tim Burton, Peter Jackson, Robert Zemikis, Steven Spielberg and other first-line directors were also present.

After all, Ryan and James Cameron’s promotion of imax technology in Hollywood is not a secret, and many people also realize that this is likely to be another revolution in the film industry.

And those who have watched imax films before are vaguely aware. The era of special effects can no longer be stopped.

"Because the camera is too bulky, in the whole film, only eight scenes are actually completely shot by the camera."

James Cameron was holding a wine glass and talking in front of everyone, "But the effect after the production is complete is amazing."

"It's true."

Robert Zemeckis raised his glasses to the crowd and said, "I have watched all the two converted imax movies, and they are indeed worse than the previous "Deep Sea Ghost"."

"But the camera needs two 65mm films at the same time." Spielberg raised his eyes and frowned. "This will further increase the cost of the film, and the risk of investment will also increase."

"There are also theaters."

Shirley Lansing took the topic, "The cost of building an imax theater is high, and the theater will definitely have concerns."

If imax can be easily promoted, Ryan will not spend so much effort to bring these people together. There are certainly difficulties, but the future benefits can also be expected.

"You guys, don't forget that compared to the trends and benefits that may be triggered in the future, the investment now is actually nothing."

Standing next to James Cameron, Ryan finally spoke, "Presumably everyone has also seen the audience's response to the imax version of "The Lord of the Rings 2: The Two Towers". This is far more audio-visual enjoyment than ordinary movies. The box office statistics have been released. What is the single-act box office of ordinary screens? And imax is more than ten times that."

Ryan knows very well that interest is the best way to impress these people. "It must be clear to everyone that the population of North America has stabilized above a number over the years, and there is no significant increase in the number of moviegoers. How should the North American market be developed? Where do you look for new growth points?"

In fact, although there are concerns, these people also know the benefits of implementing 3d and imax.

Therefore, when Ryan walked towards the cameras and projectors placed in the banquet hall, the others followed. "3d and imax are one of our new growth points." He lightly patted the huge camera.

The promotion of these two technologies requires a long and complicated process. Ryan did not expect Hollywood to lead the world’s wave of 3D and imax within a short period of time. Movies are the most realistic way to impress ordinary audiences.

These people who came to the reception were all busy people. After discussing the feasibility and expected prospects of promoting these two technologies in the future, most of them chose to leave.

Of course, James Cameron’s "Deep Sea Ghosts" still played a lot. When George Lucas left, he mentioned to Ryan that he would consider "Star Wars: Revenge of the Sith." imaxization.

Robert Zemeckis is more direct. He directly talked about the new movie he was going to take over, the animation "Polar Express" from Warner Investment. This animated feature film will definitely be produced in imax format.

"Jim, how do you feel diving?" Ryan and James Cameron finally left the banquet hall.

"Ryan, you should really go to the bottom of the sea to see that ship yourself."

The two followed the passage and walked towards the entrance of the hotel. James Cameron talked about his biggest hobby, "The seabed is a very wonderful world. That ship has been lying on the seabed of the Atlantic Ocean for nearly a hundred years. charming."

"If there really is a heart of the sea in the ship."

When he walked out of the hotel first, the set tyrant got in the same car with him. After Ryan made a driving gesture to the driver, he continued the topic, "I will definitely organize people to get the boat up."

"Then you have an endless dispute with the British side." James Cameron said of the trouble often encountered in salvaging a sunken ship.

Ryan did not answer his topic, but asked about another thing, "Some time ago, I heard Arnold mention that you are going to dive in the Mariana Trench again?"

"Yes." Cameron nodded and said seriously, "My goal this time is the deepest part of the Mariana Trench."

"What about "Terminator 3"?" Ryan remembered the film company that had looked for him some time ago, "Don't say that Twentieth Century Fox has never looked for you."

"I declared it at the beginning." James Cameron shook his head directly, "The "Terminator" series ended in the second part."

After that, he looked at Ryan, "Did they find you? Want you to continue to play John Connor?"

"Yes."

Last year, Ryan sold the "Terminator" series to 20th Century Fox in exchange. They immediately put the sequel on the agenda, "But I refused, I have work to deal with, and I will shoot "Star Wars" next year. For the third part of the prequel, there is not so much time at all."

"Arnold agreed to continue to play t800." James Cameron sighed, "I also agreed to 20th Century Fox as the producer."

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This is the last time Arnold Schwarzenegger will play the leading role in a movie before running for governor. It is also a good opportunity to promote himself. He will certainly not miss it.

After returning from New York some time ago, Ryan also participated in Schwarzenegger's fundraising party and contributed a large amount of political donations to old friends.

In today's position, finding one's own interests through some means is also a necessary choice.

"What about your alien story?"

The car gradually entered the range of Burbank. Ryan mentioned the script that James Cameron had been preparing, "When do you plan to start preparing You seem to be very interested?" James? Cameron couldn't help but squeezed his chin, "Ryan, I remember you promised to invest in my next movie."

"Of course." Ryan nodded first, and then said, "The premise is that you won't chase me to increase investment without limit, Jim."

"As long as I am ready, I will be the first to notify you."

James Cameron knows that there are not many generous investors in Hollywood like Ryan. "Our cooperation has been very happy, Ryan."

The car stopped in front of the Disney headquarters in Burbank. James Cameron pushed the door and got out of the car. He wanted to come here to discuss the release of "Phantom of the Deep".

"I'm still waiting to continue working together, and then break the world box office record again." James Cameron closed the car door, Ryan said in a joke.

Afterwards, the driver restarted the car and headed to Jenkins Studios a few blocks away, where Natalie had been in the editing room recently, busy with the post-production of the first short film in her life. ()