Chapter 556： network platform

In the following period of time, Irene Lauder and several Estee Lauder staff became regular customers at Disney headquarters. This kind of customers who came to the door would naturally not be launched by Disney management. After several rounds of negotiations After that, the two parties reached a series of cooperation agreements.

For example, a+e television network and Estee Lauder’s new advertising contract; for example, in Disney’s fashion-related movies, Estee Lauder has priority placement rights for cosmetics ads, and so on.

In addition, the two parties have also reached a cooperation agreement on online advertising, and Estee Lauder's advertisements will be appropriately placed on an increasing number of users.

Of course, the amount involved is naturally pitiful, and it can only be said that it is better than nothing.

If yutube wants to develop at a high speed, it needs not only technology and capital, but also long-term promotion.

After Disney signed a letter of intent for cooperation with the Estee Lauder Group, Nicole also agreed to be the spokesperson of Estee Lauder, who will recreate a new series under the name of Nicole.

However, these will not be fulfilled until next year, after all, Nicole's contract with Chanel has not yet expired.

In this vanity fair, fame and fortune are the pursuit of everyone, even if you look at the whole world, how many people can escape the shackles of these two words?

For Nicole, money is not a problem at all now. How to leave her own legend in Hollywood and even in North America is her current pursuit.

Ryan and Natalie are also in this category.

The cooperation with the fashion industry also reminded Ryan of the famous fashion movie in his previous life, and ordered the people below to pay attention to related fashion and workplace novels. In the feedback list, there is no "Queen Wearing Prada". Name, that can only mean that the novel has not been published yet, so keep waiting.

Since this year, Jenkins Pictures has been negotiating the right to adapt the novel. Also gradually transferred to Disney, after all, Disney has more resources.

The most typical one is "The Lion, the Witch, and the Magic Wardrobe". Because of Ryan’s repeated success in adapting, the right to adapt has been delayed, and even attracted the prying eyes of Time Warner and Twentieth Century Fox. Fortunately, the several parties had in-depth cooperation and soon became a joint party, not giving the other party an opportunity to raise the price.

In the end, Disney and Twentieth Century Fox jointly obtained the film adaptation rights for this series. After quitting the competition for another series, Time Warner successfully took all the copyrights of the "Golden Compass" series and wanted to create another Harry Potter series.

"The Lion, the Witch, and the Magic Wardrobe" will not be adapted into a movie immediately. Ryan knows the pros and cons of this series, and the adaptation will definitely limit the investment that can be described as waste in the previous life.

Speaking of novels, in mid-August, after several corrections, Ryan provided the ideas and outline, the first book of "The Hunger Games" written by Susan Collins. Published by the "Alien Body" publishing house, the novel has been publicized on a large scale in advance, especially after being named Ryan, the overall response is fairly good.

in particular. Some well-known book critics successively published reviews and strongly recommended this book, which made the sales of this utopian novel all the way up, and even entered the top 50 of the New York Times bestseller list in the first week.

Susan Collins, a TV screenwriter who has been unknown, also became famous in one fell swoop. At the same time began to plan the next few writings.

As for the film adaptation, Ryan is not in a hurry, the current time and social environment are not suitable. After the shortcomings of the Patriot Act are revealed, it is the most suitable time for film adaptation, and the candidate for the heroine will not graduate from college next year.

In addition to being deeply affected by the social environment, the massive publicity is also important for the promotion of the box office. Perhaps no one can guarantee what kind of film will be welcomed by the market, but movies without sufficient publicity will certainly not sell well.

Those who sell movies at a low cost with a small blog, spend more than ten times or even dozens of times the cost of film production on publicity and distribution.

Today, when information is being transmitted faster and faster, publicity is an extremely important part of a successful film.

In the third week of August, all Disney parks around the world held a series of activities with the theme of "X-Men" as the week. The cartoon version of Wolverine, Professor X, Phoenix Girl and other characters have entered Disneyland to meet with tourists. Intimate interaction, even Captain America, who only appeared in the easter egg, became one of them with a shield in hand.

Accompanied by all kinds of publicity activities, "X-Men 2" is quite strong at the box office, although it is incomparable with the previous "Spider-Man" and "Lord of the Rings: Two Towers", but in August this At the end of the summer vacation, there was still a wave of science fiction films.

Three weeks later, the total North American box office of the film reached 180 million U.S. dollars.

Although the film critics once again launched a series of attacks on the movie, they could not stop the x-men from becoming the protagonists of the entertainment market in August. The huge sales of this movie also drove the expectations of "Captain America" ​​and the easter eggs at the end of the movie. Played an excellent role in driving publicity.

Even Warner is considering whether to add this model to the end of its own superhero movies.

At the same time, "Captain America", which has been working overtime and busy post-production, has also determined a specific release date in North America. The film will officially land in North America before the Thanksgiving holiday.

Later, Surprise Pictures announced the news and released a trailer.

However, this trailer was different from the platforms that appeared in the past, and it hung in the most prominent position on the homepage of the website for the first time.

"Captain America" ​​is one of the most anticipated movies in the second half of the year, and Disney also hopes to further promote this website in this way.

Of course, the Internet is only the first to be released, and all the normal publicity of the film will be carried out as originally planned later.

"X-Men 2" has warmed up the movie, and many people have flocked to the yutube website. Although Disney has made sufficient preparations in advance, the technology of this era is limited after all, and there was still a crash for a while.

These can't resist the enthusiasm of the audience to watch in advance. After all, the current social conditions in North America have made countless people start to miss the famous comic hero who once beat Hitler and fought against national terrorism.

The trailer only lasts more than two minutes, and there are not many hot scenes, but it shows the American spirit represented by Steve Rogers everywhere.

"Do you have to go to the battlefield? With your body. Will die there!"

Facing the persuasion of his friend James Barnes, the thin Steve Rogers said without hesitation, "Our country is under threat, and I must do this!"

"I value things other than the body." This was what the doctor who transformed the captain said to the colonel. He pointed to his head, "Here, Steve is stronger than everyone."

"You must be a good person!" he said to Rogers.

Unlike the body from thin to strong, Steve Rogers's will and conviction in the trailer is always firm.

Finally, the trailer uses a large font and gives a slogan that is most suitable for this era.

"When the country is threatened. The devil appears, a hero will stand up and lead us to victory!"

From the establishment of the film to the completion of the filming, from the producer and starring role of Ryan to the director David Fincher, from Stan Lee to the amazing screenwriter team, everyone involved in this film is working on "Captain America" Created the most typical American theme movie.

If in the current social environment, this movie will fail, and these people including Ryan. You can jump from the Hudson River mouth, because that means the movie is so bad that it can't be bad anymore!

But how big is this possibility?

After the trailer was released, the traffic soared in a short time, and the number of registered users even increased by nearly a quarter. If it is not for video technology and other issues, this number will rise rapidly.

In order to promote, Ryan and Disney spent a lot of effort, regardless of his personal website. It's still Disney's official website, and the promotional slogans and links are hung in an eye-catching position.

Ryan owns shares and voices in some websites, such as Google and Yahoo. There are links to this website.

Moreover, the video sharing mode is also very popular among users. The biggest limitation still comes from technology, which can only be solved with the development of time and technology.

In the past life, after the development of such video sites, the promotion of movies or celebrities completely killed Rotten Tomatoes or imdb.

After the trailer of "Captain America", Ryan asked his management team to register users on it, and upload some tidbits of past filming movies and clips from his personal life in his name. These all attracted to a certain extent. The role of the user.

In addition to herself, Ryan also recommended this site to Natalie.

"Nate, your short film is finished, always look for a suitable platform."

In the living room of Natalie's villa, Ryan talked about the "Coffee" she had just completed, "I can't keep it for myself to appreciate, right?"

"Do you mean to turn the short film into a video and post it to it?". Natalie has completed the first short film in her life, of course she wants to release it through certain channels.

"Yes." Ryan nodded.

"Maybe this is a good way." Natalie held her pointed chin and considered it seriously.

Ryan reminded, "The Internet is a relatively open platform, and there may be various comments. Nat, you have to be mentally prepared."

"Do you think I care about those voices?". She is a girl with a stronger heart, and she only cares about a limited number of people.

It is not easy to find a suitable release channel for the first short film directed by ordinary newcomers. Many well-known directors have become famous before their old works have been turned out.

Of course, all this is not a problem for Natalie. Ryan's original idea was to send "Coffee" to the TV station, but the high click-through rate of the "Captain America" ​​trailer reminded him that the Internet might not be a better platform. . (To be continued...) ()