Chapter 557： Speech by USC

There will be someone responsible for the conversion of the short film. Harvard University is about to start, and Natalie returned to Cambridge to start the last school year.

The appearance of 　　 Ryan has had an important impact on her thoughts and life trajectory. Natalie will come to Los Angeles to settle after graduation. As for the matter of going to Jerusalem to study after graduation, I am afraid I have never thought about it.

With the opening of various schools in North America, the most important consumer groups in the film industry-teenagers-have returned to school, and another hot summer holiday came to an end.

Since September, those niche films or films that think they are not competitive enough have entered the theater.

Ryan was invited to the Film School of the University of Southern California.

"Professor Great." Ryan entered a reception room.

Behind the familiar desk, sat a familiar tutor. After shaking his hand, Professor Grett, as one of the directors of the film school, led Ryan to the auditorium.

Yes, he was invited back to his alma mater to give a speech.

"Your achievements are the pride of USC."

Before entering the auditorium of the teaching area, Professor Great suddenly stopped, "You are one of the best graduates of this college."

"I am also proud of being a graduate of USC." Ryan said solemnly.

"Are you ready for your speech?" Professor Great walked slowly towards the door, "I heard that some time ago, you couldn't fight back against David Denby?"

"I just told some facts."

As soon as Ryan's voice fell, Professor Great sighed, "Film critics are part of this industry."

"I think so too." Ryan knew roughly what he meant.

For an industry that is steadily declining, he will certainly not cast too much attention. The film critics should continue to struggle on their own.

This is the university campus that pays the most attention to academic atmosphere. There is no welcoming and sending to that set. Ryan and Professor Great walked directly into the auditorium, and the chaotic auditorium gradually quieted down.

However, here are all energetic young people, and the school did not deliberately create any atmosphere. Many people in the front row stood up and greeted Ryan. Some of them still had a vague impression. After all, he had graduated only a few years ago.

This is a typical American-style auditorium. There are probably hundreds of people in it. There should be students from other colleges.

Ryan stepped onto the podium in front of him, patted his hands gently, and the auditorium was finally completely silent.

"It's been a long time, everyone."

He is not an arrogant person himself, smiled and waved to the bottom, and after the applause of the students passed, he directly talked about the topic.

"I am also a student of this college, and I learned a lot of useful knowledge here. I know that everyone who enters the film school must come with a dream, want to enter the world's largest film industry, want to become a famous director or Producer, is that right?"

There was a roar of kind laughter in the auditorium.

After the laughter subsided, Ryan simply sat down and continued, “Today, I don’t talk about dreams or art. In fact, everyone should have heard it. Critics have always said that I killed film dreams and art. people."

There was a burst of laughter from the audience.

"Maybe you will enter Hollywood next year, the next year, or the next few years. I don’t need to elaborate on what Hollywood is. I just want to tell you why Hollywood leads the world. This may have some implications for your future. help."

Dreams and art may be the driving force, but if you want to gain a foothold in Hollywood, you need something more realistic.

"Let's talk about a statistical figure first. By the beginning of this century, Hollywood film companies have accelerated the accumulation and concentration of capital, relying on the integration of developed capital markets and high-tech industries, improved market competitiveness, and created a global sensation in performance and results. At present, 85 percent of the film and television products being shown in the world come from Hollywood."

"Then why did Hollywood succeed?" Ryan looked at the students below and asked.

"Innovation?" said a female student in the front row.

"Here is a group of people who keep working hard for their dreams." Another said.

"What you said must be one of the reasons." Ryan laughed and continued, "In my opinion, industrialization, programmatic production mode and whole-industry marketing operation mode are the key to our success. Said Hollywood assembly line production."

"Your future is in Hollywood. If you want to be successful in Hollywood, you must understand its mode of operation."

Ryan doesn’t talk about nihilistic art-like topics at all. His speech is more realistic, “Why is this model successful? Why can’t our film industry find rivals in the world?”

Many students have some general concepts, but they haven't summarized them in detail, and they looked at them curiously.

"First of all, Hollywood has established a mature industrial operation mechanism." Ryan held out a finger to them.

"Although we are now facing the threat of terrorism or problems of this kind, the United States is still the world's largest country. With the development of the American economy over the years, the Hollywood film industry has matured and has experienced the cultural test of television competition and the excess of popular culture. Environmental tests have gradually formed a complete operating system of market-oriented investment models, industrialized production models, commercialized distribution models, and consumerized screening models.”

"These can be said to be the basis of industrialization. On this basis, we can seek the integration of artistic rules and economic rules, cultural rules and industrial rules, and achieve the myth of Hollywood."

Most of the students nodded lightly.

"In the process of globalization, with the support of national advantages and commercial mechanisms, Hollywood has successively overcome various political, economic, and cultural obstacles faced by film export in different countries, and formed a set of political barriers to open up the international film market. Experience, cultural experience and business experience have established a global marketing network."

There was no sound below 　　 quietly. Hundreds of students opened their eyes wide. Hollywood is close at hand to them, but there is still a layer of mist.

"Second..." Ryan raised his second finger, "The high degree of commercialization of film and television products."

"After decades of hard work, the derivative products of Hollywood movies will be sold all over the world along with the spread of the movie. Even the game copyrights, toy copyrights, book copyrights, and record copyrights of movie adaptations are sources of high profits. Hollywood is Turn culture into a model of merchandise through built-in advertising and image products!"

"Desire stories, star system, film derivatives strategy are all important parts of our overall strategy."

Speaking of this, Ryan changed the topic, “The USC Film Academy is famous for cultivating qualified filmmakers. If you want to become a qualified filmmaker, these are the issues that you must pay attention to, otherwise..."

He exaggerated, "Movies will lose money, and you will never be able to invest anymore."

All the students made a sound of approval. This is the most basic reality of Hollywood.

"Tell me, can I make a good movie without enough funds?"

After 　　, everyone laughed.

"Let's talk about the last point, the cultural aspect."

"Whether it is an art film or a commercial film, it is ultimately part of our culture. Why can Hollywood culture be universally recognized around the world? Because we are good at absorbing and integrating popular film cultures from other regions, such as …Well, the kung fu movies that have been very popular in the market in recent years have gradually integrated into Hollywood action movies and have become an integral part of our action movies."

A student brought coffee for Ryan, and he took a sip, "Thank you, it’s a pure film produced by the USC Film Academy. It’s been a long time since I drank it."

Since entering this auditorium, Ryan has regarded himself as a member of USC between words and actions, which has also shortened the distance with the students.

"Continue with the topic just now." He put the coffee on the table.

"Hollywood absorbs the essence of the world's film culture, removes the outdated parts, and forms a tradition of popular culture in the long-term development of the entertainment industry."

"The whole world is saying that we have no tradition, but this is actually an advantage!"

With a low cough, Ryan continued to talk about movies, "Hollywood movies have never been developed as an artistic creation, but as an entertainment industry There are a small number of people below. There was a look of disapproval, but more people were nodding their heads.

"We show a series of elements that the public likes to see, such as the traumatic experience of soothing people with the rewards of good and evil, and the joy of everyone, and the stories of'Cinderella' and'Gray Boy' whose lovers eventually become family members. Provide collective dreams, stimulate people's audio-visual habits with spectacle scenes and strong sound, and form the tradition of Hollywood movies' unique dream mechanism, melodrama structure, spectacle style, sensational rhetoric, and popular narrative."

"Decades have passed, society is changing, one generation is getting older, and another is growing up, but Hollywood has always adhered to the basic mass film model. We can use artistic films to package popular films and use popular films to promote film popularity. This makes Hollywood movies have maintained a certain degree of innovation while maintaining the mainstream, so as to adapt to the audience's mentality of maintaining consumption!"

"Business is an important factor in film culture. After all, film cannot be separated from the public line, otherwise there is only one way to go.

Finally, Ryan stood up and solemnly said to the hundreds of students in front of him, “Hollywood movies have conquered the world since the day the advantage was established. We need to maintain this advantage and expand this advantage, and you...”

He pointed down, "You fresh blood, these Hollywood newcomers, are the guarantee for our future expansion!"

"I'm done." Ryan picked up the coffee on the table, ignoring the cold temperature at all, and drank it like a student of film school. "Perhaps these words are not passionate, and they will not be too much for you. A lot of help, but it will always allow you to understand some of the operating mechanisms of Hollywood and how to adapt to Hollywood in the future." RS