Chapter 562： Propaganda offensive

On the way back from Burbank to Beverly Hills, you can see a large number of advertisements about "Captain America", billboards erected high on the roadside, giant signs in the commercial center, and billboards where posters can be hung. It is full of blue, white and red uniforms and round shields painted with five white stars.

Even the bus stop signs with few customers are covered with posters of this movie.

Steve Rogers is like a plot in a comic, completely thawed from the ice and returned to American society.

After entering the bustling business district of Mondeo Avenue, not only advertisements can be seen everywhere, and even on the streets, there are many people wearing Captain America uniforms and holding plastic round shields, taking photos with pedestrians and tourists.

On several famous big screens on the street, in addition to routine advertisements, there will be a period of unclear black and white pictures, in which Steve Rogers is holding a Chicago typewriter and leading the Allies towards The Nazi Germans charged fiercely, which looked like a documentary video.

It seems that in the history of the United States, Captain America really appeared in the United States, leading the Allied forces to victory one after another, and beat the clown Adolf Hitler with a bruised nose and swollen face.

Among them, the slogan of "The Devil Appears, Captain America Guards America" ​​is deeply rooted in the hearts of the people.

For American society, Steve Rogers is not just a superhero, but also represents an era and a spiritual belief.

Just this month, George Bush, the owner of the White House, also mentioned Captain America in his latest televised speech against the Taliban and Al Qaeda, saying, "Captain America will never shrink from the threat of terrorism. Now The United States will not back down, we will be able to eliminate all enemies! ’

Although he just mentioned by the way, businesses with a keen sense of smell will definitely seize this opportunity.

Subsequently, Marvel Comics announced that it would prepare fifty copies of "Captain America" ​​for free for the coalition forces stationed in Afghanistan, and deliver them to Afghanistan as soon as possible, so that these fighters who are eradicating terrorism can see this super Big production.

At the same time, a special comics edition of Marvel Comics came out, in which the retro Steve Rogers beat Adolf Hitler, and a large number of comics that came to the modern day single-handedly and went to the enemy camp to kill Bin Laden were sent to Afghanistan. I don’t know. What will al-Qaeda think after seeing it? It's impossible to say that Laden will be **** to death, saving the subsequent hunting operations.

Of course, there is also the possibility of violent rage, and an Islamic jihad may be launched against comics and Captain America.

No matter how the anti-war parties resisted this war on terrorism, for the United States, the Afghanistan War and the subsequent Iraq War have completely different meanings, and this war has received unanimous support from the mainstream society.

The actions of Marvel Comics not only conform to the voice of the mainstream society, but are also the best embodiment of political correctness. For a typical theme movie, the effect of such propaganda is obvious.

After 9/11, American society has been shrouded in the shadow of terrorism. Even if you buy a few comics, you can only watch the heroes of your country on paper and kill Bin Laden. That is also something to applaud.

All these make the "Captain America" ​​movie highly anticipated.

With the help of Disney's huge media platform, the promotion of "Captain America" ​​can be described as a full three-dimensional.

In a current affairs talk show on the TV station, several critics also talked about this superhero who was surprised to be the first born superhero in history.

"Whether it is the fascism that was rampant during World War II or the terrorist extremism that exterminates humanity, its fundamental purpose is to deprive human beings of free life, and they are all typical anti-social behaviors."

Several people sat around and talked, “I don’t think the personal struggle of a superhero can bring any miracles, but Steve Rogers bravely stood up in the face of the raging violence against humanity, in order to safeguard the country. Fighting for his freedom and his own rights, no matter whether he really has the so-called superpowers or not, at least he has taken the courage to face it all!"

"Today's society is no better than before. Many people regard'living' as a great cause."

Another critic took over the topic, "Being more brave like Captain America to choose your own beliefs and spirit, I think it may be of greater significance..."

In terms of the Internet, it goes without saying that those naval forces who are creating momentum have received more than 100,000 suggestions from those online consultation activities organized by Marvel Comics. Except for the type of Black Widow fighting Captain America, the surprised staff selected some and placed them. A prominent position on the official website.

Because the figure of the black widow appears in the poster, the most typical of these suggestions is to see Steve Rogers and Natasha Normanoff have more interactions in the subsequent Marvel movies. If they can It couldn't be better to get together.

Whether it was for publicity or to cater to the tastes of the market, at an event held by Marvel Comics in New York, the old man Stan Lee personally responded, saying that he would carefully consider the opinions of viewers and comic fans...

Later, Marvel’s Avi Allard announced to reporters that "Captain America"’s profit at the North American box office will be donated to the establishment of a charity foundation to help the police, firefighters and volunteers who died in the 9/11 incident. The family of the writer, because they are the real American heroes!

These have produced a strong response in society.

Two days before the movie was released, TV stations conducted random interviews and surveys of people of different age groups on the streets of major cities across the United States.

"At that time I was just over ten years old. I still remember the first time I saw Steve Rogers beating Hitler fat in a comic. He was the spiritual force that inspired all Americans in that special era."

This is an interview with an old man from Nevada, "What? Will I go to the theater? Of course I will! I have already booked the movie tickets with my grandson, and my family will go to the theater together, although this movie It doesn’t look very suitable for Thanksgiving..."

Kroll, from Brooklyn, New York, is about forty years old. He said in an interview, “Although the age of Captain America’s prosperity is a bit far away from me, I will go to watch this movie. Our country is experiencing threats. We Need such a movie."

The reporter interviewing in New Orleans stopped a young man. After hearing the purpose, the other party said openly, "I like Marvel comics, I like Captain America, I like Ryan's movies better... Oh, I My name is Ellen Kruger. I have seen the filming process of the movie. This will be a great movie. What? I will definitely go to see this movie. Actually, I am going to the airport and rushing to New York to participate in the movie. Premiere..."

In New York, the birthplace of Captain America, it's similar—he uses the country's name as his title, and his uniform is red, white and blue with bright stars; a shield of the same color is his weapon. Yes, he was born for patriotism! ——Such publicity advertisements are all over the bustling neighborhoods.

For American society, this is a bad time period; for the "Captain America" ​​movie, this is the best time.

The premiere of "Captain America" ​​was selected in Brooklyn, New York, the birthplace of Steve Rogers in this comic.

Marvel Comics and Walt Disney both have high hopes for this movie, and Ryan also knows that if he misses the first film this year, he must explain the story of Captain America, and he will inevitably lose the best chance to show it.

The film’s huge publicity campaign cost nearly 50 million U.S. dollars before its premiere. In addition to the $110 million production cost, Ryan also paid up to 7,000 for the film. Ten thousand U.S. dollars in publicity costs, if you add subsequent distribution costs, the total cost will reach 200 million U.S. dollars.

However, this is not an era in which the United States is deeply mired in the Iraq War ten years later, leading to an extremely strong anti-war.

The most "main theme" superhero in American comics has also been popular with theaters. Ryan's market appeal is strong. Past commercial movies have already proved this point. Will this movie be popular with audiences? As the commercial group closest to the general audience, they have their own judgment.

From the reactions of other film companies, we can also see Hollywood's expectations for this film. Except for the animated film Shrek, which was released in the previous few weeks, other super productions have avoided this schedule.

They are not fools. This is not a dull movie like "The Pianist." How powerful is Ryan's commercial film?

This directly led to the creation of a new North American film market record before the film was released. The number of theaters in the first week of "Captain America" ​​reached more than 4,100, and the number of screens exceeded 9,500!

The day before the premiere, Ryan and Nicole, the two heroes and heroines of the movie, left Los Angeles on a private plane, and some other members of the crew were on the same plane.

"The second part?"

Sitting in the front cabin of the plane, David Fincher shook his head and said to Ryan, who was standing by the bar, “One such movie is enough. I don’t want to be tied for a long time like Sam Remy. On a series."

"According to your plan When the whole series ends, I don't know if it will be a few years from now." He added.

"okay then."

Ryan was holding a silver pot, filled a few people with black tea, and sat next to Nicole, "It is still unknown how the response of this movie will be. What adjustments should be made for the next movie will depend on the release. The audience's reaction afterwards."

"will not……"

Scarlett Johansson, who was sitting next to David Fincher, asked with her blond hair, "Don't the black widow and the captain really have sex?"

"It depends on the setting of surprise." Ryan shrugged, holding up the tea cup, and slowly sipping black tea. "The screenwriter has a dedicated team in charge, which must meet the requirements of the entire series."

The entire series has just set a rough route. The social environment in the next few years will undergo too many changes. The movie must always adapt to the social environment and make adjustments to some plots in time.

However, this is all for the future, and now the most important thing is "Captain America"! rs()