Chapter 657： Sell ​​popcorn to make money

This time is an official visit. Ryan is not visiting as a Hollywood star, but the chairman and controlling party of Disney. In other words, unlike the previous pure film acts, this is a very formal business visit. .

Because Disneyland is about to officially settle in Shanghai.

After more than three years of operation and see-saw negotiations, the two sides on both sides of the Pacific finally reached a final agreement on the Shanghai Disneyland project. At the end of 2004, they also successfully passed the review of the high-level counterparts on the other side.

One of the biggest purposes of Ryan's trip was to sign the final agreement on behalf of Walt Disney.

After he became the head of Disney, the group's media, including TV stations, rarely made remarks against China. In addition, over the years, they have released enough goodwill to finally end this marathon negotiation as soon as possible.

What's more, Disney will invest at least RMB 30 billion in the entire project. In this place where the economy is in charge, how many officials will refuse such a large investment?

From the moment the special plane landed at Pudong Airport, Ryan enjoyed the treatment that could only be seen in the previous life news broadcast. Needless to say, applause, welcome, and the shutter sound of the camera pressing, it is even more necessary for the young pioneers to present flowers. There are few projects. Fortunately, he is just a business person, and the reception ceremony is not too complicated.

Afterwards, there will be a series of formulaic activities, the same as above. Haishi’s chief and deputies meet, participate in receptions, and the formal dinner organized by Shanghai Haishang Federation and so on.

Although I didn't see April 8th, the person who is famous internationally for his acting skills flew in for an open formal meeting with him.

As the third person on the Forbes list of rich people, China has given him enough attention, although in the eyes of some people, he is even more famous for not doing his job properly.

Of course, this is a completely equal dialogue. Ryan only regards this side as a commercial opponent and partner, and even meets on all formal occasions. He used translators throughout.

After decades of experience, Ryan is very, very clear that it is not the ability to speak Chinese and the liking of Chinese culture that determines the relationship between the two parties, only benefits!

Even if he can speak fluent Chinese. These people who have cultivated to be refined will regard him as their own?

Don't be kidding, even if he donated Disney shares to this side, I'm afraid this side will stare at him with scrutiny, trying to see what conspiracy exists behind him.

Interest is the only link that maintains the relationship between the two parties.

To put it bluntly, after the completion of Shanghai Disneyland, both parties will be able to reap huge benefits from it.

On the second day of his arrival, Disney and Shanghai Shanghai jointly held a press conference. On behalf of Disney and Shanghai Municipal Government, Ryan officially signed the "Disney Amusement Park Project and Memorandum", which will jointly Shanghai Hai. City Hall. The first one in mainland China, the second one in China, the third one in Asia, and the sixth Disney theme park in the world will be built in Pudong.

Shanghai Disneyland covers an area of ​​one thousand acres and has an investment of up to 5.5 billion US dollars.

The core part of the park will be a theme park in the style of the Magic Kingdom. The entire park will present Disney's classic stories and characters through seven theme parks including the Harry Potter area.

After its completion, in addition to the highest and largest Disney castle "Fantasy Fairy Tale Castle" in Shanghai Disneyland, and the world’s first pirate theme park "Pirate Bay" in Shanghai Disneyland, visitors in the future can also experience a "Ten" full of Chinese characteristics. Two Friends Garden". Many musicals, including "The Lion King" and "Toy Story", will be staged in the world-class Walt Disney Grand Theater in the form of the world's first Mandarin version.

There is also a free Disney town in front of the park, which is an indispensable project. It covers an area of ​​up to 500,000 square feet, which is rich in food and various Disney related products. It has always been a major source of revenue for the park and a popular destination for Disney movie peripheral products.

As for the construction funds, with the assistance of Shanghai, the Disney Group has easily obtained large concessional loans from several major state-owned banks here, both in terms of interest and repayment period. Far more cost-effective than financing from North America.

You know, including some other projects settled in the surrounding area, the investment indirectly brought by Disneyland to Shanghai will reach RMB 100 billion.

This is just investment. On the third day after Ryan officially signed the agreement, Shanghai held an on-site auction for several plots of land in Chuansha New Town, Pudong New District, near the park. Land prices in these places have doubled a full fifteen times, and after the completion of Shanghai Disneyland, at least 50,000 new jobs can be created for the local area.

In addition, Disney agreed that in the future, students from various universities in Shanghai can go to Disney World in Orlando, Florida, and participate in an international summer internship program sponsored by Disney to provide them with an opportunity to accumulate work experience in the travel industry. You can also get in touch with the career development plan of Shanghai Disney Resort.

Hiring most of the local employees will save Disney a lot of labor costs.

In short, the reason why the two sides can reach a final agreement as soon as possible is because they see the prospect of a win-win situation.

After signing the agreement, Ryan's trip to China was about to reach the end. Before leaving, he also met another person who flew here on a special trip.

It was the chairman of Wanda who came over, and the two sides discussed nothing more than the issue of theater construction.

As early as the beginning of last year, the joint venture theater company established by Disney and Wanda Group had been established. In March of the same year, the first Wanda Cinema of the joint venture was completed in Tianjin.

The controlling shareholder of Wanda Cinemas is Wanda Investment Co., Ltd., which holds 340 million shares, accounting for 58% of the company’s total share capital. Disney invests in technology and capital, which takes up 40% of the shares. It will not only help the cinemas provide learning and training Opportunities, such as 3d and imax technology, will give sufficient support.

As part of the cooperation, after Disney's films enter the Chinese market, Wanda will definitely give priority to ensuring the shifting demand of Disney films unless the superiors force the film to maintain the gear ratio.

In the future, Wanda Cinemas will be located in cinemas in first-tier cities, and there will inevitably be no less than one imax3d cinema.

The reason why Ryan chose Wanda is very simple. Wanda Cinemas is not only a theater company, but also a theater business. It can "eat" about 5% of the box office share of the theaters and about 50% of the theaters at the same time. This is only one point. Its profitability is higher than most cinema companies.

More importantly, the operating model of bundling commercial real estate for joint development can be the key to the sustained high growth of Wanda Cinemas.

Of course, if you ask Wanda Cinemas what is the most profitable project, it is definitely not movie tickets, but popcorn.

In the last year of the previous life, in the theater where Ryan worked, the annual revenue of Popcorn reached 5.78 million yuan. Although it only accounted for 13.4% of the total revenue of the studio, the gross profit margin was 78%!

The profit in this area completely exceeds the profit in the box office.

He still remembered that some senior executives in the industry described some of the theaters in North America like this-using movies to attract audiences and relying on selling popcorn to make money.

Whether it is a joking or not, but relying on selling products to earn part or even most of the profits is a true portrayal of most theaters.

In this era of increasingly rich entertainment methods, like film producers, theaters want to rely solely on movie box office to make money, and it is becoming more and more difficult.

Speaking of which, those selling products can also be regarded as part of the movie surroundings.

In addition, the other party proposed a plan to build Oriental Hollywood, and Ryan also expressed his intention to cooperate. According to the inference of his previous life, the annual box office limit of China in the next ten years is about 3 billion to 4 billion US dollars, and with the copyright system The gradual improvement, the surrounding benefits can be described as unlimited potential.

Dividing a big piece of cake from this market is definitely one of the business strategies he and Disney have been implementing.

Afterwards, Ryan left Shanghai and flew directly to London.

Taylor was doing publicity in London. He didn't say hello in advance. He just wanted to come and see her. When the initial freshness disappeared, it was very hard to run the publicity announcement.

But when he came to the Hilton Hotel in the evening and knocked on Taylor's presidential suite, Scarlett Johansson appeared in front of him.

"Scarlett, why are you here?" The girl opposite seemed unnatural.

"I...I'm filming in Paris." Scarlett touched her face subconsciously, and quickly let Ryan into the room, "I'm over after taking a break these days."

"Don't you know?" Taylor walked out of the bedroom wearing a sloppy turtleneck sweater and a small yawn. "Scarlett took over the role of daughter in "Hurricane Rescue."

"I think Liam Neeson must be wondering why he is so tall, but the daughter he gave birth to is so short."

Muttering Taylor walked quickly to Ryan and hugged him hard, "I'm so tired, I miss you so much, I miss Nicole so much."

"My dear." Ryan patted the girl's back comfortingly, "We miss you too."

Tyler's head dropped, just like when he was a child, he habitually pressed his forehead on his shoulder a few times. At this moment, Ryan noticed that there seemed to be two light spots on Tyler's neck under the collar. Purple imprint...

Before he could see clearly, Taylor suddenly let go of him, rubbing his neck, and walking to Scarlett sitting on the sofa, complaining, "I blame you, Scarlett, you pinched my neck. It's bruised!"

"Hey, you provoked first, okay?" Scarlett stared at her.

The two guys once again put on the appearance of cockfighting, Ryan couldn't help covering his forehead, "Well, Scarlett, and Alison, have you ever had dinner?"

"Not yet." The two girls shook their heads.

"Go back and change clothes." Ryan shook his head in the direction of the bedroom, "Let's go to dinner together." ()