Chapter 373： New Feminism

Although the production cost of "The Hunger Games" is only 100 million US dollars, this is the beginning of the entire series. The success or failure is directly related to the subsequent plans. Therefore, Ryan paid up to 120 million US dollars for this film. Propaganda and marketing expenses, from the day the novel came out, the whole series of propaganda about it has never stopped.

Especially in the last half month before the movie’s release, on the three major newspapers, four major television networks, and eight major websites in the United States, you can see the advertisements and trailers of this film anytime and anywhere. The slightly famous public places in the United States are all You can see the movie poster.

Disney Pictures not only produced posters for the main characters of Ryan, Taylor, Natalie, Scarlett, Christine and James Frank, but also for all the districts including the destroyed 13 districts. Designed posters and concept maps, and launched the "Choose and quickly fall in love with your area" activity on the official website.

In addition, in the Super Bowl, the most influential sports game in the United States, Disney has also thrown out more than $10 million in publicity expenses to further expand the influence of the film with the help of this most popular sport in the United States.

Beginning in May, Natalie temporarily put aside the post-production of "127 Hours" and formed a strong publicity team with Taylor, Sofia Coppola and others, and cooperated with Disney’s plan to frequently appear in major media. Although Ryan did not participate in the promotion, the first time he played the villain was still an attractive huge boo, not to mention that this film also concentrated a group of Hollywood's best young actors.

On the afternoon of Thursday, June 2nd, U.S. local time, the intersection of Hollywood Boulevard and Highland Boulevard was crowded with people, as if the Oscars were coming again. Many fans and media reporters gathered again in front of the Kodak Theater just to witness the power of the Disney organization. The huge premiere of The Hunger Games.

On both sides of the main entrance of the Kodak Theater, two huge posters hang from the top of the theater all the way to the ground. These are the main promotional posters of The Hunger Games.

One is a mocking bird brooch burning in flames, and it has a unique design. Golden round, small and exquisite, a sharp arrow traverses it.

The other is the only protagonist of the film, Natalie's appearance in the film when she participated in the competition. She is dressed in equipment for survival in the wild, she is also carrying a set of bows and arrows behind her back, and her tough face is full of heroism.

Gently beckoning to both sides, Ryan quickly walked across the red carpet. When passing by the interview area, Natalie and Taylor were surrounded by reporters in two airtight circles.

The two are the most representative figures among Hollywood actresses born in the 1980s. One is a new generation of popular female singers who rise up and shine like a comet.

"The Mockingbird brooch followed Katniss into the arena. It almost symbolizes all the bravery and free spirit in The Hunger Games."

I can still hear the voice of Natalie accepting the interview faintly, "I like this brooch and the spirit it represents! It is an honor to be able to wear it!"

If Natalie could see it, Ryan really wanted to give her a thumbs up. The Mockingbird brooch would be one of the most important derivatives of the movie. This is not the first time that she has made such hard-working publicity.

Obviously, under the influence of Ryan for a long time, Natalie also has enough business pioneering spirit.

As for Taylor on the other side. Not to mention, most of her thoughts are almost replicas of Ryan and Nicole. She started to promote her own movies and spared no effort.

Subsequently. Ryan accepted an interview with a reporter from Disney Television, which is his own media after all.

"Mr. Jenkins, the pre-sale of The Hunger Games is so smooth..."

After asking a few questions about the filming, the reporter focused on the promotion of the film. "Excuse me, is this in your expectation?"

""The Hunger Games" had a magical start." Ryan said briefly, ‘the situation is indeed beyond our expectations. This is the best movie ticket pre-sale result ever seen in Disney’s history. And it's a non-sequel movie. "

"The Hunger Games" was pre-sold on May 12 through multiple channels such as the Internet and telephone. At this time, there is still a period of time before its release, but what is unexpected is that in just 24 hours, the film Tickets for the opening day of the painting were all sold out, and in the following time, a lot of tickets for the first three days of the weekend were also sold out.

According to statistics from the online ticketing website ‘’, "The Hunger Games" has broken the record of pre-sale tickets for the first day and the first week in the history of North America.

This can be said to be the result of many aspects. In addition to the attractiveness of the main creative lineup and the novel that has been released for the past two years, the biggest credit should be credited to the rapid development of the online ticketing business.

With the passage of time, the influence of online ticket sales will increase, but in accordance with North American law, producers and distributors are not allowed to participate in any theater-related business, and Disney cannot extend too much in this regard.

"Hi, Nat, Scarlett, Alison, and Christine."

Walking to the four girls who were taking a photo together, Ryan beckoned them, "Really rare, this is the first time we have appeared in the same movie."

"You are the villain!"

Facing the countless flashing lights not far ahead, Taylor said in a low voice, "You do not belong to our group."

"Hey, my dear." Ryan stood among them. "You are so sad to say that."

"How does it feel to be shot by Nat?" Kristen Stewart was talking about the plot in the movie.

"Excellent."

Looking at Natalie's gleaming brown eyes, Ryan said with a smile, "It's like hitting Cupid's arrow."

After the routine group photo of the crew, Ryan and others walked into the Kodak Theater. Scarlett Johansson complained as he walked, "You know, since last month, I need to run on both sides to finish "The Hunger Games." Announcement, and then went to participate in the promotion of "Escape from the Clone Island." Those idiot reporters always like to ask some silly questions about comparing the two films."

"Then do you think our "Hunger Games" will be a big hit? Or "Escape from the Clone", which will be released next week, has a better box office?"

Hearing Kristen Stewart’s words, Scarlett frowned and said in a low voice, “I saw the sample film in the preview, and I don’t know why. I always feel that there is something wrong with the film that Michael cut out.”

"Hi, Stephen."

Seeing the old Jewish man walking by, Ryan took the initiative to stretch out his hand, and Spielberg quickly shook his hand, "Congratulations, Ryan, Disney will have another movie with a box office of over 100 million in the first week. "

According to pre-sale statistics, the most conservative estimate of the film’s first week’s box office will be between 110 million and 120 million U.S. dollars.

For the poor DreamWorks Big Three, it is impossible not to envy them.

Today's DreamWorks is on the verge of danger. If there is a problem with the big production this summer, it is likely to cause a series of adverse reactions. The release of "Escape from the Clone Island" next week is very important.

Unfortunately, most of the investment in Spielberg's latest masterpiece "World War" came from Paramount, and this film to be released next month will basically not help DreamWorks much.

After talking a few words, Ryan and others walked into the main hall of the theater and came to the front row of the crew.

After greeting Sofia Coppola, Catherine Kennedy and others, he sat next to Natalie and waited for the film to kick off.

Words and images are two completely different carriers. Perhaps the novel version will always connect people with reality, especially North American critics who are increasingly dissatisfied with the "Patriot Act", or perhaps some plots in the movie, the same People will be connected to this aspect, but in general, more work in the film is to create a unique female character.

In order to attract people, the film must have some fighting and killing scenes. Some of them are **** and sensitive. In this day and age, if Disney has not done enough work, it is also an important member of mpaa. "The Hunger Games" is not It will be the current pg-13 level, but the r level.

This is a dystopian-like story. No matter the plot or the expressions used in the movie, there is nothing surprising or praiseworthy. From makeup to costumes to young, handsome and beautiful cast, the film aims to attract the audience. .

But what I have to mention is the concept that is truly reflected in the film, a view of ‘new feminism’ that has risen in the film since the beginning of this century.

Since the 1970s, there have been more and more stories about the relationship between women and social life in Hollywood movies. Among them, the heroine finds an excellent job or a reliable and rich man to marry and have children. Ideal subject.

So in the 90s, there appeared Hollywood female roles represented by Julia Roberts and Cameron Diaz with sweetheart and silly eldest sister, and the fairy-tale love comedy movies where this role is located have been promoted. The highest peak of development.

But after entering the new century North American social conditions have undergone new changes. With the rise of neo-feminism and other factors, this type of characters and movies have become increasingly unpopular. It is also the rapid decline of Julia Roberts and Cameron Diaz in Hollywood.

For a long time, women often have to choose between success and likability. Even in a society that advertises freedom and fairness like North America, the media and the public do not like women who boast about their high accomplishments.

This situation has changed a lot in the new millennium, especially in Hollywood, the most important propaganda position in the United States, where more and more female characters are produced that do not conform to the tradition.

Laura in "Tomb Raider", the three angels in "Girls in the Thunderbolt", the bride in "Kill Bill", Selena in "Underworld", etc., this kind of strong ** does not rely on men The number of roles is increasing. Although it has not formed a trend, it has caused the emergence of the "new feminist" viewpoint in Hollywood movies.

The success of "Wonder Woman" last year led to the rapid development of this view.

Some people may ask, what is the new feminist viewpoint in the film? (To be continued...) ()