Chapter 685： About the preparations for Transformers

No matter where you are, people will feel pressure. Hollywood is always surrounded by the spotlight. The celebrities who seem to be beautiful are actually facing pressure that ordinary people can't imagine. Appropriate venting channels and methods are undoubtedly crucial. Important, otherwise it is very likely to go astray.

The most primitive exercise between men and women is definitely a good way to relieve pressure. After spending a weekend at sea with Ryan, Natalie with a relaxed and confident smile re-invested in the later work of "127 Hours" .

Returning to Disney, Ryan also welcomed an important visitor, Michael Bay, the director of "Transformers".

Disney has signed a formal director contract with Bombshell. The entire team that has worked with him from the time of "Jedi Men" will join the "Transformers" crew. This group of people is definitely Hollywood's best at creating explosions and shooting wealthy people. A group of people with visual impact lens.

The crew has just begun preparations, and Michael Bay and related personnel have developed a very detailed plan.

"Two weeks ago, I went to visit Hasbro's base in Rhode Island." Sitting across from the desk, Michael Bay briefly introduced the current preparations. "Frankly speaking, Ryan, I am not a "Transformers" fans, but those toys are really impressive. I talked with Hasbro's Brian Goldner a few times and got a lot of results."

"Can you talk about it?" Ryan just flipped through the plan and put it aside for the time being.

As a group of people born in the early 1980s, the "Transformers" series carries too many beautiful memories for him. He never denies that he is also a fan of the "Transformers" live-action movie, even if this is criticized by countless film critics. Brainless popcorn.

"First of all, the robots." Michael Bay took the coffee from the secretary, thanked him, and continued, "They shouldn't be called robots, but mechanical lifeforms, so they are square, cumbersome and sturdy robots. Not suitable for Transformers."

Seeing Ryan nodded slightly, Michael Bay seemed to be more confident, "In the setting, they are alien beings with high intelligence like human beings, so the body should be like intelligent life, full of curves and physical beauty. ."

Ryan agrees with Michael Bay’s point of view. This is not only a science fiction film, but also a high-level alien life form. If it is too big and bulky, it’s a joke, just like people who don’t understand the original book of The Lord of the Rings. Complaining that the wizard Gandalf in the movie is always as ridiculous as close hand-to-hand combat.

"I communicated with the special effects team of Industrial Light and Magic." Michael Bay continued. "We will streamline the design of the main King Kong characters including Optimus Prime and Megatron. Industrial Light and Magic gave me a pair. For the rough design sketch, we will make the model at the same scale, in which Optimus Prime may use tens of thousands of parts."

In this way, in a deformation process, thousands of components of the robot will move at the same time, thus avoiding the phenomenon that the volume and mass of Transformers can be arbitrarily reduced and enlarged in Transformers cartoons, which is difficult to explain with daily physics. .

The unique Transformers shape can also highlight their fundamental characteristics from Cybertron.

Michael Bay did not stay for long, but exchanged opinions with Ryan on some key issues. After leaving the plan, he soon left the Disney headquarters.

The plan he brought is not only about the filming, but also the entire preliminary plan of the "Autobot" studio established by Disney, which involves preparation, publicity, shooting, distribution, cooperation, and many other links.

For example, in terms of publicity, the studio has been in contact with more than 200 companies in 78 countries, and the pre-sale work has started early.

In order to gain close interaction with the Transformers fan world in the United States, Disney intends to hold an "Optimus Prime Line Contest" from next month. Fans of this series will be asked to write lines for Optimus Prime in the movie, and the winner will be The written lines will appear in the video.

Marvel Comics has obtained the comic copyright of "Transformers". Some time before the film is released, four-volume comic prequels of the Transformers live-action movies will be published one after another. The story mainly reflects the story of the Hornet from Cybertron to the modern earth. , Megatron came to the earth to find the source of fire and the origin of the seventh defense zone.

In addition, there are a series of live-action movie story books for young children. These books will be published one after another before the live-action movie is released to create a rich prequel background for the story of the live-action movie.

Behind a truly successful movie, there will never be a huge and complicated publicity and marketing work.

Disney is even ready for subtitle propaganda slogans like-their war, our world -.

The shooting of this film will inevitably involve many US military and war scenes. The Autobot studio also contacted the Pentagon and received a positive response from the US Department of Defense. This has a lot to do with Michael Bay itself.

From the last century's "Break into Death Island", Bangbei has established a very pleasant cooperative relationship with the Pentagon. If you want to use the power of the army to shoot, it takes almost no effort from Disney.

When Michael Bay once again invited the Pentagon to provide support for the filming of the film, the other party not only accepted it, but also came up with his own plan.

According to the preliminary plan, the real Holloman, Cortland and Edwards Air Force Bases and the Pentagon will appear in the film. The Ministry of Defense even promised to assist the crew in filming free of charge, lending high-end weapons that are usually rare, from cv-- 2 Tilting rotor aircraft to c-130 "Hercules" transport aircraft, c-17 "Global Master" transport aircraft and f-22 "Raptor", all in this ranks.

Although receiving sponsorship from the Department of Defense and listening to their opinions in some respects, the savings amounted to tens of millions of dollars, and the showcasing of the brave and powerful U.S. soldiers against the Decepticon robots is also something that North American audiences love to see, Ryan Neither Disney will oppose this plan.

What's more, according to Ryan's idea, as long as this series can make money, it will continue to shoot even if it is bad. It is necessary to have a good relationship with the Pentagon. After all, in order to promote the US weapons and military, they will pay for many aspects of the film.

In North America, including the White House, Congress, Department of Defense, CIA, FBI, Department of Homeland Security, and even the county police departments of famous cities, there are special offices that deal with Hollywood affairs. They use the power of these departments to shoot movies. tradition of.

The most typical example is the "Speed ​​of Life", which is almost a Los Angeles police promo. It was fully assisted by the Los Angeles County Police Department. Not only did it dispatch a real swat team to assist in the filming, but also the police cars and helicopters used by the crew. Police equipment is basically sponsored free of charge.

Although the public sector here is not much different from that on the other side of the Pacific, it is much smarter in the means of shaping its own image.

Just like film propaganda, this is an era of highly free and open information. The simple, direct and even crude propaganda methods of the past will only have counterproductive effects.

Ryan will not overly rely on any kind of publicity method. The films promoted by him will formulate a comprehensive publicity plan before the filming. The whole publicity process is much longer than the preparation and shooting time of the film, especially in the film Before and after the release, huge publicity expenses will be invested to create a huge momentum for the film.

This work is most evident in "The Hunger Games". This series was first given to Natalie as a simple script, and later turned into an outline and handed over to Susan Collins, Disney and "Alien" Publishing House Start joint development and promotion work.

The various promotions and advertisements of novels have not been interrupted. Even if it is the champion of the bestseller list in the United States, Disney has not relaxed. When the movie plan appeared, newspapers, magazines, radio, television, online media and even outdoor News about "The Hunger Games" can be seen everywhere on billboards.

When Disney, a leading media group in the world, mobilizes its resources to fully promote a series of works with quality assurance and Ryan's name, the influence it can have is huge.

The success of this series is not only the film, the success of the film is also the result of a comprehensive combination of many aspects.

After entering September, "The Hunger Games" took the lead in downgrades from North America, and its North American box office finally stopped at an amazing $430.55 million in the industry, almost booking this year's North American box office champion.

"We don't understand why "The Hunger Games" is so popular in North America."

This movie has long been off the shelf from across the Pacific It only got a poor box office of less than 40 million RMB. The professional film media on the opposite side is very strange, "This is a standard without any characteristics at all. bad movie!"

Their words are not unreasonable. The response of "The Hunger Games" in non-English speaking areas is very general. The overseas box office has grown slowly. After the global box office has exceeded 670 million US dollars, the follow-up accumulation can only rely on the long screening time, and finally can it exceed 7 No one can guarantee billions of dollars.

At the same time, a very ordinary department head of Touchstone Pictures under Disney bought a series of copyrights for "Twilight Saga: Twilight" from a housewife after several negotiations and obtained it. The right of first refusal for subsequent works.

Although some price has been paid, this series has not revealed any trend that can be popular. In general, it is still very worthwhile.

After learning of this situation, Ryan set up a special team to promote "Twilight". Anyway, now the tomboy is still young, Disney has enough time to create this love to death vampire romance series. r1152

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