Chapter 705： Difficulties facing the world's film industry

"Because Disney is creating a movie with heart, to create a movie, you must first determine where the heart of the movie is. This is the most important thing."

Although these words contain a lot of water, what Ryan said is indeed what Disney’s film creators are doing, “It’s not easy to put your heart in a movie. You have to start this very early. Work, it’s like the foundation of a building. You can’t build a tall building without a foundation. The heart and emotion of the film are the foundation. Emotion comes from the transformation of human characters’ experience. This is called the role arc.”

This kind of professional terminology, the following people certainly have no problem understanding.

"Characters usually appear in a basic image, but at the end of the story, they will change and become a better person, usually mixed with very positive information. This is what we have to sculpt from the beginning. The character will change, the story Will change, action scenes and humorous elements will change, but the heart of the film is the core."

"For example, we can make a deliberate superhero movie and turn it into an animated film with Disney characteristics instead of a superhero movie with a surprise style."

It seemed that the idea was good. Ryan paused and continued, "This is a Disney animated film, just adapted from a surprise work. This is what makes this film special. Then we will add dazzling action scenes and wonderful Smile, the picture of the film will also be very beautiful. We use the latest rendering technology, which gives the film a brand new look and feel, but the most important thing is its plot and emotion."

"And these will be the basis for the success of this film."

Ryan remembered this sudden burst of thought in his heart, perhaps this will be a new cooperation model between Disney and Marvel.

"But this is just the basis."

After entering this industry for so many years, Ryan can be said to be deeply insightful, "and the technology you have learned is a necessary condition for turning the foundation into success."

"Many people will question whether we will ignore the human aspect if we learn too much technology. Whether we will ignore how to tell stories, I think the two aspects are not contradictory. Movies are about technology and stories, and about technology and imagination. Combination of the two aspects of strength."

Ryan warned the students of the film school, "After we learned all the techniques in the film school. Always remember that movies are stories about humans. Movies are human. Movies use your heart to communicate with the audience."

"As for how to communicate, it will directly affect the success or failure of the film."

There is no noisy sound below, "I’ll talk about some of my own experience. One is to tell an interesting story, so that the audience can sit still and can’t guess it, so that they can’t wait to know the follow-up development; the other is to use Unforgettable charismatic characters promote this story. Charm is the key; the third is to put this story and character into a credible world, no need to be realistic, just make the story believable, this is our movie Different from other people."

"and also!"

"Filmmaking must be temperate! Respect for film language, production guidelines, and three-act structure, this is very important to film practitioners!"

"The audience is accustomed to certain perceptions of the movie, and we help them to integrate into it. We don't have to let them consider the production, technology and techniques of the movie. We hope that when the lights are dimmed, the audience will be completely brought into the story. I didn’t think about anything before. This is our goal. All we do is to make the audience happy. This is our business and this is our satisfaction."

"Therefore. We have to dig out stories that have never been seen before and resonate with the audience. Even if it is to let the audience see the subject that they are familiar with, we have to show it in a way that they have never seen before, and show them a story they know but never saw The world passed by..."

Applause in the auditorium suddenly sounded like a tide. Ryan's words obviously resonated with many people. The applause rang for several minutes, and it didn't stop until Ryan took a few shots on the microphone.

"Finally. I am very happy that I have become a practitioner in the film industry."

This is the most water-free words of all Ryan’s speeches, “If you go to the electronics industry. Many electronic products have a lifespan of about three years. After five years, they are basically a pile of scrap iron. But if you make a good movie , Its lifespan..."

"It's eternal!"

After speaking, Ryan turned off the microphone.

All the people stood up and applauded for him. The last words were in the hearts of those who are about to enter the film industry.

The speech is over. Like all the speakers, there will be an exchange activity afterwards, which is actually to answer some questions.

"I hope everyone will not raise some tricky questions." Ryan joked.

As the temporary host, Chen Jiazheng ordered a student, "The male student who is fifth from the left in the second row."

Someone immediately passed the microphone over, and the male student’s question was not at all polite, "Hello Ryan, I have a question. Disney’s movies are indeed very successful today, but it cannot be denied that traditional Disney animations have been a long time. I haven't appeared. May I ask, has Disney abandoned the traditional Disney cartoons?"

"This is a question that many media including North America are asking."

Although he was a little surprised that the other party did not ask the Chinese movie first, Ryan replied, "Disney will bring back traditional Disney fairy tales, but we will find the appetite of modern audiences."

"Can you talk more about it?" Another girl stood up after being called.

"Let's put it this way, for today's audience, the big problem with the old-fashioned Disney fairy tales of the past is that there is always a female character waiting for a man to save himself."

Hearing Ryan said this, the people below laughed. When the laughter passed, Ryan continued, "All the women I know, including my sister Taylor Swift, and my good friend Drew Barry. Moore, my goddaughter Lily Moxin, and all of Disney’s female producers and publicists, none of them would sit there waiting for a man to save themselves."

Ryan stretched out his hand to indicate the direction of the female student, and the other party took the microphone again and said, "Yes, it is true, and I won't be."

"This is not the story that today's audience wants to hear." Ryan showed a natural expression, "So when we start to remake Disney-style fairy tales, when I'm talking about the stories that audiences need today, what I want is Create a strong female protagonist and let her promote the development of the story instead of waiting for a man."

"For example, "Tangled" rebuilt by Disney's animation department." Ryan simply promoted his own work in advance. "The same is true for the Rapunzel Princess Le Pei. In the fairy tale, she lives on the tower and waits for the prince. We said that the story is not good. She should be the protagonist and she should want to leave the tower. The protagonist should be forced to embark on a journey with her. She is the main force to promote the story."

Lectures don’t take up much time. The film academy took great pains to invite Ryan here, and it was more about communication.

Subsequently, the student's question unexpectedly turned to the Chinese film.

"First, "Crouching Tiger, Hidden Dragon" won an Oscar, and "Hero" had a North American box office of more than 50 million US dollars. Does this mean that Chinese films can enter the US market smoothly in the future?"

"I am sorry to tell you that this is only an isolated phenomenon."

Ryan does not intend to let them continue to maintain this kind of useless fantasy. "The director of "Crouching Tiger, Hidden Dragon" is Ang Lee. He has directed films such as "Sense and Emotion" that are very different from his personal cultural background. Full of American flavor, "Crouching Tiger, Hidden Dragon" is an oriental story interpreted in a Western way, attracting American audiences with an exotic atmosphere. Americans are very new to Chinese movies, and their expectations of Chinese movies are only exotic, so " "Crouching Tiger, Hidden Dragon" is fairly popular in the United States."

"In order to meet the tastes of Americans, Ang Lee's first version of the script was even written in English, and then translated into Chinese." Seeing the suspicious look of the audience, Ryan shook his finger, "You don't need to doubt this. , Because I am the biggest investor in the film, and "Hero", I just want to say that more than 60% of the theaters where this film is shown are in theaters near the Chinese-American community."

"Everyone, I'm telling you clearly that North America, which owns Hollywood, is a very exclusive film market. Even the successful examples of European films in North America are rare."

Ryan’s words seemed to inspire these students One of the people below asked, "Mulan is a film that tells Chinese stories in the American way. Do you think this will be the introduction of Chinese culture into Hollywood? Is it a good model?"

"I don't think so." Ryan still shook his head. "Disney is just using the content of this story and has little to do with Chinese culture. Because this is a story about a girl dressed as a boy, Hollywood generally thinks it is attractive It’s easier for a boy to enter a movie theater than to attract a girl, because girls will go to a boy’s movie, and a boy will not go to a girl’s movie. Therefore, Disney considers what story can attract girls and boys at the same time, and "Mulan" is exactly The story Disney wants."

"Then what kind of Chinese films can enter the mainstream film market in North America?"

The topic is completely entangled in this, Ryan also anticipated these, but he did not intend to say those illusory things, "This is a problem that the whole world is facing, and the problem that other film industries in the world face is the American film market. Very, very difficult to enter!"

Perhaps countries such as Iran and North Korea are restricted areas for films in other countries due to institutional problems, but for some natural reasons, North America is also an area where it is difficult for overseas films to successfully enter. (To be continued) ()