Chapter 707： Territorial protection

After the trip to the film school, Ryan took a plane south and embarked on a trip to Shanghai.

Before leaving, he had a brief talk with Chen Jiazheng. As time went by, the differences between the two sides became more and more obvious, and it is difficult to return to the former student days. Compared with Darren? Bosman and others, Chen Jiazheng's development was naturally not smooth, and Ryan finally left the sentence'Disney's door will be opened to him at any time'.

After all, everyone has their own goals and ways to achieve them.

Perhaps Chen Jiazheng once had the ideal of revitalizing Chinese films, but there is a huge difference between his thoughts and his accomplishments.

This is a world where Western culture and values ​​are rampant. If there is no breakthrough in the cultural background, how can Chinese movies really go to the world?

Sitting on the plane, Ryan couldn't help but think of the last question in the auditorium. Those students who hadn't completely faded away from their innocence asked why Hollywood movies were increasingly lacking in social responsibility, but he was dragged back by him. s answer.

Although movies have never escaped the influence of political and social environment, commercial movies like "Transformers" or "Captain America" ​​actually reflect the American theme, but giving movies too much responsibility and educational significance will only force People stay away from consumer products that are essentially entertainment.

Besides, why does Hollywood give the main theme to some big productions? Are they really responsible? It is just to cater to the needs of the market. They know what the audience wants to see, even if they are really propagating and preaching, such as "Argo", it will be hidden behind the entertainment side that attracts the audience the most.

As for the social responsibility of Hollywood movies, to put it euphemistically is-nonsense!

Hollywood producers never consider social responsibility and educational significance. These companies, including him and Disney, only consider commercial interests. It is extremely funny and stupid to rely on movies to control advanced social and family concepts. Things.

Often the purer entertainment, the more it can attract the audience. To burden the movie with too many factors beyond the scope of entertainment will only overwhelm the audience and even the movie itself.

After arriving in Shanghai, Ryan participated in a series of formulaic activities, the highlight of which was naturally the groundbreaking ceremony for Disneyland. This Walt Disney Group’s window to mainland China is crucial, and its success will be directly related to Disney’s China's strategic layout.

After that, it was a reception banquet, Shanghai Municipal Government, Shanghai City Federation of Industry and Commerce, etc. This is a very normal business relationship. This is also a society full of social interaction. Ryan will not refuse these activities. Accompanied by the heads of Disney's Far East Branch and Greater China, he has participated in several formal receptions one after another.

During this period, countless people expressed their intention to cooperate with Disney, but for these specific tasks, Disney's headquarters has long been handed over to Disney's Far East branch.

For example, brand and character image authorization, such as Disney doll OEM, etc., many of Disney's derivatives are produced in China. If someone travels all the way to California Disney Adventure Park or Florida Disney World and buys some commemorative dolls and the like, it is very likely that they will be exported to domestic sales.

OEM production, OEM products, etc. are all effective measures to reduce costs and increase profits. Of course Disney will adopt it.

In addition, Ryan signed a cooperation agreement with Oriental Entertainment Media Group on behalf of Disney. Disney's China branch and the other party's smg film and television will be supported by the technical support of Disney's Animation Department. Start the production and distribution of two animated series, which involves not only TV broadcasting, but also plans to derive big movies and peripheral products if the market responds well.

The initial ideas for the two dramas also came from Ryan. They are the stories of several sheep and wolves and two stinky bears.

Such animation does not conform to Disney's brand strategy and image, so Disney will only be the manipulator behind the scenes, and smg is the object to be pushed to the foreground.

During the period, Ryan also accepted an interview from the Shanghai media. This time it is a professional film journal "Watching Movies". They are undoubtedly aimed at a group of people in China who like movies. Therefore, Ryan strongly recommended Disney A film that will be launched soon and will definitely be introduced to China.

Such as "Iron Man", "Pirates of the Caribbean 3", "Cars" and "Transformers" and so on.

There is nothing surprising about the interview process. It is nothing more than a repetition of the previous few days. As Disney’s mascot, Ryan will definitely want to close the relationship between the entire group company and China. Although Disney has a certain influence in China, it is established. A good brand image requires a lot of long-term work.

The other party is a professional film magazine, and the questions asked are more targeted, including some differences between Chinese and American film companies.

Interviewed at the Bund Peace Hotel where Ryan stayed, sitting at a small table in front of the floor-to-ceiling windows, the female reporter opposite asked, "Mr. Jenkins, many people know that you are the chairman of the Disney Group, but they have overlooked another identity. You are still the chief creative officer and creative director of the Disney Group, but you do not have this position in the Chinese film industry. As a chief creative officer, what is your main job?"

"I mostly work with film production teams at Disney, including directors, producers, screenwriters, story directors, art directors, etc., to help them make their movies their best. I decide which movie I want to make, although sometimes I will put forward a lot of ideas, and others will turn these ideas into movies, but I will not tell others what to do. My job is to maintain the creative partnership between the film’s creative team, which is very important."

Picking up the coffee cup, Ryan made a please gesture to the opposite female reporter. After the two put down their cups, the female reporter asked curiously, "Can you tell me more about it?"

"It takes a long time to make an excellent film, and we must be patient. It takes at least more than a year for us to make a film from the preparation of the project to the completion of the post-production work."

Ryan lightly tapped the table, "During this period, film directors and producers sometimes lose their objectivity because they are too deep in it. One of my tasks is to help them stay awake and help them solve problems. Sometimes they I’m stuck too deep and want to make changes to the film. I will stop them in time and tell them that it’s good."

Especially for large commercial productions, directors are often stuck in self-entanglement under tremendous pressure. Not everyone is James Cameron, and not every director has a big heart. They will doubt Own work, and frequently modify the work, this will increase the possibility of film failure.

For those major commercial films produced by Disney, after finishing the first edition editing, Ryan will go to the preview meeting. If the film meets his requirements, he will stop anyone from making unnecessary changes.

"I am also a screenwriter and producer, and a person who likes to tell stories. This also allows me to observe from a better perspective." Ryan continued, "I don't blindly order other people to do things, just want to Try our best to help each team make a great movie."

"At Disney, whether it's Touchstone Films or Pixar Studios, many ideas come from different teams. I hope they can grasp these ideas by themselves, because I believe that movies that integrate their emotional soul are the best movies."

After taking another sip of coffee, Ryan showed a faint smile, "It is very important to incorporate my family, friendship, and travel experience into it. I also insist that every film production team conduct large-scale research on their films. Work, consultation with professionals, business trips and visits, so as to make every movie more real, no matter what the subject matter."

"So..." the female reporter asked timely, "Is this a very unique position?"

"Yes, my position is very unique. It grew out of the soil of Walt Disney." Ryan thought for a few seconds. "The last person to sit in this position was Walt Disney himself. That is, the founder of the Disney Group."

"In layman's terms, I am both a cheerleader, a person who shares ideas and tells stories, and an expert in coordination." Sitting on the single sofa, Ryan used gestures to match the language, "I will give everything The film’s creative team encourages and tells them the truth. The foundation of teamwork is to tell the truth and share ideas. All people in Disney dare to speak up, regardless of whether these opinions are useful or not, because the worst thing in making a movie is telling others. It’s great but it feels not good at all in my heart."

"I believe that Disney's works will make this world a better place!"

This is the last sentence Ryan said in the interview. This interview is also the last activity of his China trip.

He left China by plane the next day, but before leaving, he still received some good news.

With the efforts of the Disney business negotiation team, China will issue fines to some of the infringing companies listed by Disney with conclusive evidence. Although the punishment is more symbolic, it is also an improvement, and it is somewhat of an improvement in copyright protection. Positive effects, after all, for the market across the ocean, there is still a long way to go in this regard.

Besides, Disney is always an American company and it is impossible to avoid defensive scrutiny.

Ryan believes that if this trip had not reached a series of cooperation plans with many Chinese companies, these symbolic punishments would not have appeared.

Territorial protection is too normal, and it's not uncommon on both sides of the Pacific Ocean and the whole world. (To be continued...) ()