Chapter 711： Take out all your strength

Although it is the number one event in the entertainment industry in the United States, it is an indisputable fact that Oscar's influence is diminishing year by year after entering the new century.

Under the influence of new forms of entertainment such as television, the Internet, and video games, the Academy Awards, once a symbol of American popular culture, is losing its halo, especially after "The Lord of the Rings 3: The Return of the King", it won the most Oscar. The films nominated by the best films have a smaller and smaller audience base.

Last year’s best picture nomination included the “Argo” movie that had a box office of over 100 million in North America. The box office that won the best picture nomination this year was terrible. Five films including “Brokeback Mountain” have so far grossed North American box office revenue. Only 187 million US dollars, the lowest record in the past 10 years.

The box office numbers are far inferior to the box office of the films "King Kong" and "Harry Potter and the Goblet of Fire" that have not been nominated for any major awards.

These five serious films on realistic themes such as homosexuality, race, politics and terrorism are not as attractive to audiences as the documentary about the life of penguins in Antarctica, nominated for the Best Documentary Award, called Hollywood. The sorrow may be overstated, but a recent survey clearly showed that nearly three-quarters of Americans believe that the quality of Oscar-nominated films is not as good as before, and they prefer to stay at home and watch DVDs or spend other entertainment methods. time.

The films that received important nominations lacked an audience base, and even the Oscars of this year were ignored. According to rough estimates of several companies, the number of viewers at this year’s Oscars is likely to drop by about 10% compared with the previous one. The lowest point since 1987.

But no matter what, the 78th Oscars ceremony came on time in early March.

The film industry needs Oscars, Hollywood needs Oscars, and North American media groups such as Viacom, News Corp and Walt Disney. Oscars are also needed.

Hollywood and even the media industry need such a magnificent, colorful, shining, and extremely lively event to promote their production industry in North America and the world. By the way, American culture is promoted. Perhaps the American public is not necessarily interested in Oscar-winning films. But the big-name celebrities who appeared at the ceremony will still arouse fanatical pursuit by many people.

Even if this year’s Oscar’s weakness is irreversible, the Academy of Motion Picture Arts and Sciences has also made some active efforts. In order to maximize the ratings of the Oscars, they postponed the date of the awards to avoid the winter in February. The Olympic Games crashed and extended the red carpet ceremony from half an hour to one hour. The acceptance speech was strictly controlled within 60 seconds...

In addition. The college invited Jon Stewart, a popular TV host in the United States who is famous for the news program "Daily Show", hoping that Stewart's influence can attract more young audiences to the Oscars.

If the ratings of the Oscars are declining every year, where does the college start to increase its broadcast fees?

In recent years, Disney’s television station has been the broadcaster of the Oscars. Although the ratings of Oscars have been declining year by year, the commercial development in this area has been successful.

This year, each advertisement inserted in the Oscar live broadcast was sold for an average of 1.7 million US dollars, and each broadcast time was 30 seconds, which is equivalent to 57,000 US dollars per second. The advertising alone can bring more than $90 million in revenue to the TV station.

Of course, whether it is selling ads to make money. Still entertaining the public, Hollywood is actually the biggest winner of the Oscars.

After several years of traveling alone, Ryan took Tyler onto the red carpet this time. Unlike other stars, the two were very fast and walked to the Kodak Theater almost without stopping.

Oscars are not only entertainment, but also fashion.

However, these are basically meaningless to Ryan. He is a traditional dark dress and bow tie that has remained unchanged for thousands of years. Compared to him, Taylor around him looks more fashionable.

Miss Taylor Swift's ct white satin embroidered tight-fitting dress is impeccably elegant. The hem of the small fishtail is also very charming, and the long curly platinum hair is neatly pulled behind his head. It highlights its fresh and shrewd temperament.

Simple femininity, this is the latest global fashion trend in 2006 conveyed by this year’s Oscar actress dresses — the dazzling and complicated evening dresses and huge jewels on the Oscars last year have disappeared, replaced by plain dresses. With a smooth naked neck.

Of course, as in previous years, some people have caught up with this trend, but some people have not caught up.

Each Oscar red carpet is like a fashion trend conference, but the celebrities and their stylists have different fashion touches and tastes, so every year someone walks on the red carpet. I felt good, but was criticized decently by public opinion afterwards.

Therefore, for celebrities, especially actresses, regardless of whether they have their own shares when they win the prize, the Oscar's ‘in-class quiz’ about dress must get a high score.

For example, when entering the Kodak Theater, Uma Thurman was the first to greet Ryan. Her lotus-colored silk skirt is light in texture and has just the right degree of transparency, as if the elegant shape of a spring fairy appears in a heavy evening dress. Especially pleasing to the eye, the design of the upper body is cleverly integrated with Greek elements to fully bring out the long legs and thin waist.

Even Tyler next to him was overwhelmed by the opponent in terms of clothing.

"Height and long legs are an advantage."

Uma Thurman had just left, Drew Barrymore's voice sounded from the left, her eyes were placed on Taylor, "Alison, you are so beautiful."

"Thank you." Taylor nodded politely. "Drew, you are beautiful too."

"Well, you two should stop complimenting each other." Ryan tilted his head at the entrance of the hall. "Let's go in. Drew is still waiting for the little golden man on stage to pick up the best picture."

"Brokeback Mountain has little chance."

Drew said as she walked forward, she had spent so many years in Hollywood and knew very well, "Compared to an authentic Los Angeles film like "Crash," we can't win."

"But Ann Lee should have an advantage in the best director." Tyler held Ryan in his arms. Walked into the main entrance of the hall and said softly, "I heard that this is also the focus of your public relations."

"Just get a heavyweight award."

The seats of the two parties are not together. Drew said again before leaving. "The later copyright of the film can be sold at a higher price."

Like other filmmakers and distributors, apart from fame, the competition for Oscars is more for profit. As long as the fame and fortune can exceed the cost, this glamorous game will never stop.

"Hi, Nat."

Walking to his seat, Ryan took the hand of Natalie next to him. "When I arrived, why didn't I see you."

"It's been a while." Natalie nodded at Taylor who waved at her. "It's about ten minutes before you."

"Have you seen the script?" Ryan said of the "Black Swan" that was delivered to her only yesterday.

"I browsed it roughly, but I haven't looked at it carefully." Natalie said after thinking about it, "I think it's very suitable for a female director to shoot. I have copied two copies and sent them to Scarlett and Gale this morning. In his hands, but..."

She leaned to Ryan's ear, "I want to change the vague homosexuality and masturbation plot to be more subtle."

"It's fine if you discuss the changes."

Ryan has made many changes in this regard. Now that Natalie wants to make the changes more obscure, let her go, "I've got Jenkins Pictures ready for the check. After you finish filming "The Hunger Games 2," you can start work anytime."

"Then help me pay attention to the excellent ballet choreography."

Speaking of this, Natalie remembered that Ryan was busier than her, and she changed her mind, "Forget it, let me get someone from the ballet company in New York. The film must be shot in New York. I'll find someone to contact me." ."

"That's good." Ryan didn't care much either, in his opinion it was just a small matter. "If you need help, just call me."

"I will." Natalie nodded slightly.

"Hey Hey hey……"

Taylor sitting on the other side of Ryan. Suddenly leaned closer, "What are you talking about, don't bother me."

"Discussing Nat's new movie." Ryan nodded her forehead. "She will be shooting another work in the second half of the year."

"Oh……"

The girl's eyes brightened, she moved closer, and asked in a low voice, "Nate, is this part of your plan to attack the best director? Great, the first female Oscar for best director!"

Natalie did not answer, but looked at Ryan.

"It's an important part of it." Ryan said in a voice that can only be heard by three people. "But I think Nat should get the best actress first."

"You...you mean..." Natalie opened her mouth slowly, "This character..."

"So, Nat." Ryan tapped his chin slowly and forcefully, "Use all your strength."

The sound of music suddenly sounded, and Oscar was about to kick off the curtain, and then Natalie's hand tightly held Ryan.

As in previous years Before the Oscars ceremony, there will be a video introducing the nominated films and the host. The theme of this year's Oscar video is to find the host of the awards show.

The tent of "Brokeback Mountain" opened, and Billy Christo showed his head first, "I won't host this year. I didn't see that I was busy in love."

Amidst the roar of the theater, the camera was pointed at the door of the black movie star Ubi Gordon, and the Queen said unceremoniously, "Go out! I'm really out of time, the housework is going crazy! "

Finally, the camera fell on a bed, the current host Jon Stewart was sleeping and was woken up by a phone call.

"God, want me to be an Oscar host? Oh, this is not a dream, how can I see Halle Berry lying on the other side?"

At this time, the **** Halle was lying next to him, and Stewart quickly said, "Let me close my eyes again." When he woke up, George Clooney in pajamas was next to him, "Go," Put on your clothes and host the Oscars."

Thus, the award ceremony began. (To be continued) ()