Chapter 713： Fame and fortune

After each Oscar, there will almost always be controversial voices in the media. This controversy seems to be a bit big. Some are deliberately hyped by the media to gain attention; some come from the crew and stars, and they are more for their own interests.

Originally, various **** organizations were extremely dissatisfied with the loss of the best film of "Brokeback Mountain". With the help of the media, several **** groups in California raised nearly 30,000 US dollars and bought an entire page of "Daily Variety" for advertising. , To vent their dissatisfaction, they claimed-"Brokeback Mountain" really touched the hearts of the audience, but in the end it was robbed by Oscar and lost the honor that should belong to all **** groups.

"The American public is crazy, disappointed, angry, and no longer believes in the results of the Oscars!"

This is from the media. In order to gain attention, the media really doesn't care about any results that the incitement may lead to. If the **** community can set off a massive demonstration in the United States, I am afraid that the media industry will like it the most.

However, the news about "Brokeback Mountain" did not occupy the front page of the entertainment media for too long. "Crash" once again robbed it of the limelight, this time because of the uneven stolen goods in the crew.

After the Oscars, "Crash", which was so coldly received by the market last year, was immediately re-released in 150 theaters when the best film was added. Even if the market response is still mediocre, it can always create some profits.

Fame and fortune can be said to be an important factor affecting people's hearts.

Bob Illy, one of the producers of "Crash," because he was not selected to give a speech at the Oscars, he actually took the Producers League and the Academy of Motion Picture Arts and Sciences to court, because according to the rules of the Oscars, he won the most For the works of the Best Film Award, only two representatives can be selected to give speeches. The producer will select the film’s screenwriter and director Paul Haggis and another female producer Cathy Heulman. Therefore, Illy failed to do so.

However, the ‘plaintiff’ Illy who caused the trouble. At the same time, she is also the defendant-the female producer Sheurman who gave a speech on stage has already sued him for "fraud, breach of contract" and other reasons.

A peculiar triangle lawsuit was born, and what was hidden behind it was just a dispute over fame and fortune.

In addition, regarding the Oscar fame and fortune dispute, even the US Internal Revenue Service has intervened, and they have to collect tax from the gift package presented by the college to the award-giving guests!

Since 1989, the college has given gift packages to Oscar guests, and it has since become a tradition. In addition to the finalists, the presenter can also get a copy to express gratitude to the star guests who attended the Oscar ceremony for free.

Under commercial hype. This tradition has become a business with an output value of hundreds of millions of dollars. In this year’s Oscar package, the diamond-encrusted bra and panties, a 22k gold leaf and a mallet made of crystals are worth nearly 100,000 US dollars, and this is just Part of the content of the gift bag.

Although the Oscar's gift package is different due to different gifts, the content is also different. For example, the "Victoria's Secret" underwear with gold and diamonds worth 15,000 US dollars is only available to the finalists of the heroine.

In addition to the gifts to attend the awards ceremony. The Oscar also specially prepared gifts for the unsuccessful actors and actresses and directors, which will be given out after the awards ceremony. This year’s Oscar’s frustrated person’s gift bag contains a Las Vegas luxury hotel for soothing the injured soul. 3 days free accommodation voucher.

It is indeed enviable that Hollywood stars participate in the awards ceremony and receive the gifts at the same time. But the US Internal Revenue Service has focused its attention on tax collection this year.

Just a day after this awards ceremony, the IRS stated that the stars who received the Oscar gift packages must pay taxes for these gifts. Its spokesperson said in a statement that when global attention is focused on these stars. They should also know that they are obligated to pay taxes like ordinary people. We hope that these celebrities will also be able to ‘unimprove’ when it comes to paying taxes.

Only death and taxation are eternal, in a country that resisted taxes. Paying taxes is definitely the top priority. Although since more than ten years ago, the Oscar gift package received will be given to the people below, but Ryan still informs the accountant that when filing taxes next month, don't forget this gift package.

The reputation of the country of ten thousand taxes can also be seen from this gift package.

Like previous Oscar movie queens, Reese Witherspoon and Philip Hoffman have soared in value.

The former signed a new contract with the crew of "Family Troubles" with a salary of up to 30 million U.S. dollars, which also means that it has surpassed Nicole's previous Hollywood actress salary record of 25 million U.S. dollars and became the world's most expensive female. Celebrity.

However, all media know that there is no comparative significance.

After the latter got the best actor, he naturally asked for a salary increase to the crew of The Hunger Games 2: Catching Fire. Ryan was also prepared for this, just waiting for Hoffman and his agent to open When the price of 15 million U.S. dollars was out, he didn't even negotiate, and directly notified the crew of the replacement.

Although this is the bargaining price offered by the other party, he does not want to waste time. Such a film focusing on youth and female subjects would be too wasteful to use an Oscar born in the 1960s.

Besides, as an absolute heroine, Natalie's salary is only US$10 million plus 3% of the North American box office. The other party is just a non-important role. Unless Disney is all stupid, she will accept this. Negotiation.

In Hollywood, it may be difficult to find cheap Oscars, but there are many old dramas with good acting skills and low prices.

Of course, as the new Oscar actor, Philip Hoffman also has no shortage of film contracts. After Disney terminated the negotiation with him, his agent quickly negotiated with Paramount Pictures, and Hoffman will star in The villain in "Spy 3" and Leonardo DiCaprio staged the ultimate confrontation.

This is also one of the reasons why countless actors don't hesitate to invest a huge amount of public relations Oscars. Once they are awarded, they will get not only honors, but also real benefits.

After a period of media hype, the aftermath of Oscars gradually dissipated, the disturbed Hollywood gradually calmed down, and the media began to look for new hot topics.

Half of March has passed, and the next summer vacation is getting closer and closer, and a new publicity boom has arrived. Many major productions have invested huge publicity expenses.

Compared with "Pirates of the Caribbean: Stormy Tides" and other sequels that have a sufficient audience base, Disney spends more resources on the promotion of "Iron Man". Two months before the film's North American premiere, The first trailer was released at the same time as the TV station.

Among them was the slogan-this summer, there will be a cold iron man with you-the propaganda slogan. The trailer not only shows the process of Iron Man's transformation, but also many battle scenes and explosive effects are enough for viewers to produce shocking effects.

Like other movies, Disney will not rely solely on any kind of publicity methods, such as television, radio, advertising posters and print media. As the release time approaches, you can see more and more "Iron Man" news.

Even the heroine Gwyneth Paltrow was ill and went to the hospital, and she was fired by Disney's media.

With her consent, Disney’s media claimed that Gwyneth was ill because she had put too much energy into the film "Iron Man". The overloaded work caused her to lose weight and become seriously overdrawn. Per? Potts is a classic character created by Gwyneth's hard work.

Gwyneth has not yet become the later Tsundere Princess. In the hearts of all beautiful women, it is also one of the pronouns of fashion. It is certainly not a problem for "Iron Man" to attract male audiences. How to impress female audiences does require Disney's publicity. Use some special methods.

Therefore, in addition to the hype about Gwyneth Paltrow, Marvel Pictures decided to add a second easter egg to the film. The content of the easter egg is directly related to Captain America and Black Widow.

According to the agreement, Ryan appeared in the studio of the Disney Studios on time, said hello to the director of "Iron Man", Jon Feiru, and walked into the dressing room. About an hour and a half later, he became an incarnation. Steve Rogers, a casual version, returned to the studio.

"Hi, Scarlett."

Walking to the camera, I lightly patted Scarlett Johansson who was talking to Jon Feiru, "It's been a long time, you seem to have lost a lot of weight."

"Really?" Scarlett turned her head, "I said I was losing weight, but that **** didn't believe it."

"What?" Ryan asked curiously.

"Ah, nothing."

Scarlett rubbed her wrist and pointed to the sandbag arranged, "Ryan, are you ready to squash it?"

"of course!"

It's just an easter egg. The plot is of course very simple. After Ryan and the two were ready, Jon Feiru shouted to start.

In the empty fitness room Steve Rogers, who woke up from his drowsiness, often hid here to practice fighting because he could not adapt to the new era in a short period of time. He quickly punched and slammed a sandbag. There was a bang, and he didn't stop until the door rang behind him.

The people who walked in were familiar with him, and they often came to visit him recently. It was a **** woman with long red curly hair, a close partner who used to fight side by side.

"Natasha."

The two sides have seen each other a long time ago, and Steve Rogers also knows the experience of each other over the years, "Why are you here?"

"Come to say goodbye to you." The Black Widow walked over and looked at Captain America, who was much taller than herself. "I should not come to see you often in the future."

"why?"

Compared with those special agents, he believes this former Roaring Commando member who once fought side by side, "Are you going out to perform a mission?"

"There is a billionaire, playboy, who has made some powerful high-tech weapons. I will go over and watch him." (To be continued...) ()