Chapter 716： Promotion and marketing

Soon after returning to Los Angeles, Ryan went to Jenkins Pictures. The "Spartan Three Hundred Warriors" produced by Kidman Studios and directed by Zach Schneider was held in the large conference room here. No film critics were invited to participate in the preview of the movie. Except for some representatives of the theater chain, most of the media that appeared here were Disney's media.

The film has completed all the post-production work, and the picture with cg special effects is very visually impactful. This is definitely not an epic war film in the traditional sense. In a sense, it is more like three hundred strong men wearing red pants. The long mv.

However, traditional epic films are only now worrying theaters.

After two nearly crazy epic years in 2004 and 2005, the failure of a series of major productions such as "King Arthur", "Alexander the Great" and "Kings of Heaven" almost pushed this genre to the dilemma faced by pirates in Hollywood. Not only the producers and distributors, but even the theaters have concerns about this subject matter.

Without a few years of buffering, this situation will not be significantly improved.

Fortunately, the strong muscles, the flying blood, and the free spirit in it make "Spartan Three Hundred Warriors" seem to be quite a selling point. However, after the trial film meeting, some theaters still had concerns and did not agree with the publisher. Jenkins Pictures reached an agreement.

In this way, Ryan predicts that the first week of the film will be at most three thousand theaters, which can only be regarded as average for the commercial productions released by Disney in recent years.

But epic films are facing a huge dilemma, and this situation is also normal.

The quality of the film is guaranteed, and Jenkins Film’s skilled team is responsible for the promotion and distribution. Ryan just gave Nicole a reassuring call, and temporarily put "Spartan Three Hundred Warriors" aside. .

As long as there are no major problems with publicity and distribution, the chances of making money for the film are far greater than losing money.

As for whether the film will be criticized for being too violent and **** after its release, in the face of sufficient commercial interests. These are not problems at all.

In addition to "Three Hundred Warriors of Spartan", Walt Disney has invested more resources in the films produced by its subsidiaries. It is getting closer and closer to the summer file. "Iron Man" is about to hit a blockbuster. After Scarlett Johansson finished filming the Easter eggs, the two were inevitably taken out by Surprise Pictures to make a fuss.

In an interview, Stan Lee revealed to reporters, "In the universe setting of the Marvel movie, the relationship between Black Widow Natasha Normanoff and Captain America Steve Rogers will be different. For the development of comics. These will be initially shown in the Easter eggs that Ryan and Miss Johnson shot for "Iron Man"."

"I like this character very much and the interaction between Black Widow and Captain America." Scarlett said in an interview with Disney's online channel. "During World War II, Steve Rogers saved Natasha? Normanov, when they met again, it had been nearly seventy years. It was a feeling of a world away. This feeling would have a huge impact on the characters’ hearts, when those comrades who had fought together because of After aging and death, the two people who had undergone human experiments met in a modern society. Only they can understand each other's feelings."

When the reporter asked about the relationship between Black Widow and Iron Man in the film universe, Scarlett, who was instructed by Marvel Comics, had already generously admitted, "Natasha Normanoff and Tony Stark will have an intersection. Because they will form a team, one of the most powerful combat combination on earth-the Avengers!"

Although the media and veteran movie fans have guessed the ambition of surprise, this is the first time anyone has admitted it in public. "The Avengers" is already in the planning of Marvel Comics and Walt Disney.

Tony Stark must be one of them. After Scarlett’s interview, "Iron Man" immediately attracted more attention.

In addition, "Agent Carter" produced by Marvel Pictures also landed on TV in mid-April. This miniseries mainly tells the story of Peggy Carter, who was played by Hayley Atwell, losing Steve? In the work life after Rogers, Tony Stark's father Howard Stark played an important role.

This series is a supplement to the movie universe and the origins of S.H.I.E.L.D., and Walt Disney launches it during this time period. Naturally, it wants the miniseries to form a benign interaction with the Marvel superhero movies. From the ratings and response of the first episode , The effect is quite good, although many people are missing the Nicole version of Peggy Carter, they also understand that it is basically impossible to make a popular two-time Oscar queen star in a miniseries.

Although Tony Stark has not yet been born in the drama, a series of black technologies such as the Ark Reactor have already taken shape.

Of course, Robert Downey Jr. specially attended the press conference held by Marvel Pictures for "Agent Carter". As the star of "Iron Man", he accepted joint interviews with many media.

"In the comics world, the "Iron Man" series is as famous as "Spider-Man", "X-Men" and "Captain America." Robert Downey Jr. focused on "Iron Man". "This comic has become popular. It has been for decades, and has been concerned by readers. Because he is not a biological variant, or bitten by insects. He is just an ordinary man, using his intelligence to create a steel garment, one of the greatest inventions of mankind. ."

He is still far from reaching the position of a Hollywood star, and he understands the importance of this series to him, "I think'Iron Man' is a very interesting character; in "Spiderman" and "X-Men", Marvel has been successfully created A super hero, but the reason why this story is suitable for adaptation is that it touches social issues and the world in which we live. This story is about salvation, and an ordinary person who can be transformed into a hero, and he must encounter misfortune to exert his power. "

To be precise, the character of Tony Stark has a lot in common with Robert Downey Jr’s own experience. Under Disney’s public relations, the media can see "Robert Downey Jr is for Iron Man". News like "Born".

In short, all this has raised the audience's expectations for "Iron Man".

In addition to "Iron Man", Disney has also invested huge financial and manpower on "Cars". The animated feature films produced by Pixar Studios have always been a guarantee of profitability, especially the profits generated by derivatives, which are enough to make Hollywood any A film company jealous.

As early as when "Looking for Nemo" was released, Pixar Studios advertised "Cars" in the film. Since August last year, the film's series of publicity plans have been officially launched.

Disney made a 3D punch at the cg event. In the next few years, the four animation blockbusters of "Cars", "Ratuitou", "Robot Wall" and "Flying House Universal" will be released collectively. Many viewers gave it a sneak peek and were enthusiastic about it.

And the one that received the most attention was "Cars", which was released this summer.

In the publicity, Disney also vigorously hyped that this is the first animation work using "ray tracing" technology, which can help the car characters themselves and the environment they are in to be more authentic and credible.

Since the "Toy Story" series came out, Pixar Studios has been holding the leading position of animated films. Today, Pixar Studios has long been synonymous with "high-quality animated films."

In order to promote "Cars 2", Walt Disney, Yahoo and many other partners once again took out the experience of Pixar Studios to hype, and even on the homepage of the increasingly influential yutube website, there was also a dedicated one dedicated to Pixar Studios. Video produced.

This video mixes and cuts the classic cartoons produced by Pixar Studios, with the voice of Hook Cowboy-Tom Hanks of course-to introduce everyone to the advantages and characteristics of Pixar.

"To ensure that each new work has a technical breakthrough, it is the performance of Pixar's pursuit of perfection. However, in addition to the superb graphic expression, what really touches people's hearts is a wonderful and moving story."

"Although the stories told by Pixar animation films are worlds that are not closely related to reality, and the characters in them are unlikely to appear in our lives. Many of them are not even humans, but the audience can find their own shadows in them. To the cute commonalities of human beings, as well as their terrible shortcomings."

"The most shining advantage of Pixar Studios lies in the magic of their storytellingWhy are we full of love when watching Pixar animation? What makes us so obsessed with Pixar's animated characters? And what is it suddenly? Stimulates our lacrimal glands? It all depends on how Pixar's works tell stories, how they tell stories..."

Along with the main characters of "Cars 2", the animated characters that have left a deep impression on the audience on the big screen, together with the commentary voice of Tom Hanks, have been spread to many Internet users.

In the film market where supply exceeds demand, the importance of publicity is not at all under the quality of the film. Ryan and the Disney Group will not ignore the role of publicity because of their past success. This is a fast-paced era. The era of eyeball economy is also a fickle era.

As the creative director of Walt Disney, Ryan’s biggest job is undoubtedly paying attention to the works launched by various companies and departments under Disney. Today, the Walt Disney Group has been at the forefront of Hollywood in the film and television industry, and As time goes by, the advantages become more and more obvious.

The film and television industry itself creates limited profits, but it can provide high-quality content for the entire group's online and offline operations. When Disney's channels are expanding, excellent content will undoubtedly generate huge market suction. (To be continued...) ()