Chapter 722： The 3rd film technology revolution

Even if Ryan is the largest shareholder, it is not a simple matter to want to eat the DreamWorks Animation Studios. This involves a one-billion-dollar acquisition. Unlike the previous small holdings, Disney will definitely evaluate and demonstrate cautiously. And in addition to preparing the necessary funds, if the resistance is too great, even prepare for the stock exchange.

Behind every acquisition that is completed quickly, there is a lot of preparatory work.

These will naturally have a more professional team responsible for follow-up, and specific matters will also be discussed in the next board of directors.

The time is getting closer to July. When Sandy was born a month later, another major production of Walt Disney-"Pirates of the Caribbean: At World's End" officially landed on the global theaters, and it won in North America on the first weekend. More than 131 million U.S. dollars.

Although Roger Albert and his like sent out, for example, "a 168-minute long and boring pirate adventure story. It is recommended that fans of Pirates of the Caribbean enjoy a seafood meal and wait for half an hour before the movie begins. Even so, you will not miss any of the plot's comments, but it cannot stop the pirates from robbing the wallets of global audiences.

In just seven days in theaters, "Pirates of the Caribbean 3: At World's End" robbed a full US$418.57 million from 102 countries and regions around the world, including North America, and created a new global box office with the fastest break 4 Billion dollar record.

Of course, this record does not have much practical significance. After all, most films cannot achieve such a large-scale global simultaneous release.

Obviously, the film’s global box office has gone straight to the billion-dollar mark.

Most importantly, because of the simultaneous shooting of the trilogy, the average cost of a single film is less than 150 million U.S. dollars, which is much less than the previous production cost of 300 million U.S. dollars for the third film alone, even if "Pirates of the Caribbean: At World's End" has just been released, and Disney has made a net profit of nearly $250 million from the box office of this series alone.

Box office revenue is only part of the profits brought by "Pirates of the Caribbean". Before the third film was released, various peripheral copyrights and derivatives had brought Disney more than $600 million in net income, including the bay added by Shanghai Disneyland. The districts are all derivative projects of "Pirates of the Caribbean".

This series can create large profits for Walt Disney every year. Naturally, Disney will not end there. The plan for the fourth part has been put on the agenda.

However, the director Gore Wibinski and the two starring actors Keira Knightley and Orlando Bloom are sure that they will not appear in the next film. There are both factors that they want to transform, and there are also factors that lead them. The price is too high, the reason for being rejected by Disney.

Walt Disney is currently trying to retain Captain Jack Sparrow, but Johnny Depp has also offered expensive terms, and this negotiation is bound to be delayed for a long time.

But Ryan is not in a hurry. After the trilogy, it is undoubtedly the wisest choice to release the fourth part in a few years. Otherwise, the continuous bombing is very likely to cause aesthetic fatigue.

Besides, Captain Jack Sparrow is now inseparable from Johnny Depp, so can Johnny Depp leave the role of Jack Sparrow?

Perhaps Johnny Depp thinks he has a super appealing power, but there are related memories of past life, Ryan is very clear, leaving the "Pirates of the Caribbean" series, the audience also does not buy Johnny Depp's account, except almost see The supporting role of "Alice in Wonderland", which is less than his own, and Johnny Depp's other films, are simply money-losing goods, and some of them even produced huge losses.

Ryan will certainly not forget "Alice in Wonderland", the highest peak of the 3D film in the previous life, and Disney Pictures has already begun the preliminary demonstration.

Of course, if the film is officially produced, it will certainly not be a pseudo 3D film from a previous life.

Speaking of 3d, although there are very few movies made using 3d technology, many movies will use post-production technology to release corresponding 3d versions in theaters. Even if these pseudo 3d and real 3d movies have a quality gap, Quite a lot of viewers are still buying it.

At the beginning of the new century, a time-saving and labor-saving 3D movie production method developed and promoted by Ryan and James Cameron’s imax company played a huge role, that is, to directly convert ordinary 2D movies into 3D movies. Imax's dmr-digital rerecording-technology can even convert ordinary 35mm film into 70mm imax3d format. The cost of converting a standard-length film is only about 6 million US dollars, and it only takes about 6 weeks.

This has greatly expanded the content source of 3D movies. Hollywood can "produce" a 3D movie in more than a month, but the shortcomings are also obvious. The three-dimensional effect of the 3D movie produced in this way is inferior to that of the specially produced 3D movie. A lot.

Until the first two years, most of the 3D movies that appeared on the market were converted through this transcription technology. Even so, 3D and imax cinemas have been greatly developed, especially the number of 3D screens in North America. It has rapidly increased from a few hundred yuan at the beginning of the century to more than 2,400 yuan.

Among them, a film co-operated by imax and Warner Bros. played a huge role.

In the Thanksgiving Christmas file in 2004, the Warner Bros. animation blockbuster "Polar Express" was officially released. This film shot by Robert Zemeckis, director of "Forrest Gump", uses a lot of imax3d technology, and its visual effects are reproduced. The film is absolutely incomparable. The film has a total of nearly 60 million US dollars in box office in more than 80 imax theaters around the world, setting a record for imax commercial screenings. More than 30% of its North American box office revenue comes from imax3d, and even caused A ticket is hard to find, and the charm of 3d movies can be seen from this.

After "Polar Express", North American theaters have completely seen new revenue growth points. Among the newly added screens in North America in the past two years, more than half are 3D screens, including nearly a hundred imax theaters.

In recent years, Ryan has never relaxed the promotion of 3d and imax. Now in North America alone, the number of 3d screens is close to 3,500, and the number of imax cinemas is even closer to 170.

Hollywood producers and distributors need more exciting ways to attract audiences, and theater operators also need new movie-watching technology as a revenue growth point. This is a matter of interest for several parties, and they have huge common interests in this regard. .

As early as last year's Western United States Expo, many film companies and theater operators cheered for 3d and imax technology, saying that it was the third film technology** after sound film and color film. At the same time, they were optimistic. Digitized 3D movies will be the mainstream of the film industry in the future.

Similarly, several Hollywood directors James Cameron, Steven Spielberg, Robert Zemeckis, and Michael Bay are all fans of digital 3D movies, and the latter three have become the pioneers.

"Pirates of the Caribbean: At World's End" has been raging for two weeks. At a time when the film's global box office exceeded $650 million and its growth momentum was significantly slowing down, it was jointly invested by Disney Pictures and Universal Pictures, and the production cost was as high as 100 million. The US$50 million "Jurassic Park 3" officially landed on major theaters in North America.

This is a real 3d movie. It is only a clip shot with imax3d camera, and the total length reaches 30 minutes. In this age, this is an absolute visual killer.

The film was opened in 3,845 theaters in North America, among which the number of 3D screens and imax theaters reached 2,750 and 158, respectively. Lifelike dinosaurs, with their mouths wide open, roar in front of the audience.

The three days of this weekend are all three days of dinosaurs. It is hard to find a ticket for the imax cinema. Even if the 3d version is the next best thing, movie tickets are also a hot commodity.

Compared with the popularity of 3d and imax, the performance of the ordinary 2d version can only be said to be very average, and the first week attendance rate of most 2d cinemas does not even exceed 30%.

"Jurassic Park 3" did not disappoint Disney Pictures and Universal Pictures in the first week of the box office. It won US$150.12 million in the North American box office in three days, and 3D and imax screens contributed nearly 6 percent of it. fifteen!

In the past few years, imax has promoted imax3d cinemas not only in North America, but also in major ticket warehouse markets around the world. Today, there are more than 280 imax cinemas used for commercial operations worldwide, and 90% of them have joined the screening. "Jurassic Park 3" in the ranks.

In addition, including North America, more than 4,400 3D screens worldwide have also signed a screening contract for "Jurassic Park 3".

Perhaps because of regional differences , the situation varies from place to place, but in general, the price of the ordinary 3d version is twice the price of the ordinary movie, and the imax is generally about three times.

Although the number of 3D and imax cinemas is not as large as they will be a few years later, this era also lacks strong 3D films as competitors. Even though the plot of "Jurassic Park 3" is somewhat thin, the structure is similar to that of Spear in recent years. Like all the films made by Berg, there is the flaw of rigid modeling, but for most viewers, it seems that the dinosaurs that can jump out of the screen and swallow them at any time are completely worth the price.

In the same seven days, relying on the strong performance on 3d and imax, "Jurassic Park 3" from the film market in 93 countries and regions around the world, received up to 445.85 million US dollars in the box office, refreshing the " "Pirates of the Caribbean: At World's End" has just set the world's fastest box office record breaking $400 million.

And three days later, ten days after the film was released globally simultaneously, the global box office of "Jurassic Park 3" smoothly exceeded 500 million U.S. dollars, which is also the fastest ever global box office to break the record of 500 million U.S. dollars.

Among them, 3d and imax contributed a total of more than 365 million US dollars, the visual effects of the film, and even triggered a huge wave of discussions around the world. r1152()