At Disney’s trial screenings in Los Angeles, as in the past few years, no established and well-known film critics were invited at all. For a media group such as Walt Disney with almost all-round coverage, the weak voices of film critics are simply Dispensable.
But at another screening event in Rhode Island, Hasbro invited a large number of film critics to participate, and then caused a lot of trouble for itself.
After the press conference, Ryan got some news from the person who supervised the copying at Disney in Rhode Island. It is said that the group of film critics headed by Roger Albert specially invited by Hasbro is in Before the trial screening was over, they left early.
Subsequently, Roger Albert's column, unexpectedly wrote about the disdain and ridicule of "Transformers."
"Watching this movie is a terrible experience. The length is unbearable, but there are only two or three interesting scenes. There are too many endless production scenes, too many to bear, and it makes people feel There is no need for this. Disney should evaluate their strategy again, instead of simply playing these transformations and sparring games on the screen."
"The plot of the movie is simply unreasonable. The dialogue between Autobots, Decepticons and other robots is meaningless. Their accents are mixed with Brooklyn accents, British accents and-accents, but they play alien creatures. Their performance depends on their performance. Going up is like waste dumped in a garbage dump. They are stupid like stones."
"This movie was directed by Michael Bay, who was the one who filmed "Death Island" in 1996, and he is now making something like "Transformers". This is not a movie. , At best, it’s just a toy show. Children holding Transformers toys can be full of imagination of toys, fantasizing that they will fight bravely, and will always be their friends. I knew a child who lost his blue one while playing Truck toy, crying heartbreaking. But even such a child will be disappointed and frustrated with "Transformers"."
"The battle scene in the movie is the most disgusting. A robot can still tell you apart, but two or three together is completely confusing, and the robot that can change from a Chevrolet Camaro to a four-story high What is it? It only relies on fists when fighting..."
"These robots made by Industrial Light & Magic are stupid than a box of pins. They all have huge heads. They are funny like clowns in a circus. To be precise, clowns are more exciting than their performances. "
"Transformers does not have any value worth watching. Smart people still save this money. To save their movie tickets, if you really want to know what the movie is about, you don’t need to go to the theater at all. Just walk into the kitchen. Let a team of male choirs sing the song of hell, and then ask a child to bang pots and pans, and then close your eyes and let your imagination run wild."
Roger Albert's final attitude can no longer be described with extreme disdain.
This is a country of free speech, and no one can stop him from expressing his views. But his call not to go to the theater, in a sense, is touching the cake of Walt Disney.
The other party did not know the so-called film review, and was quickly forwarded to Ryan's mailbox by the Autobot studio. In the past few years, Roger Albert’s bombardment of Disney commercial films has never stopped. Ryan was too lazy to take care of such a person who was almost eliminated by the times, but he jumped out again and again. I always show how clever my eyes are. It seems that the entire Disney film team and the audience in the United States are stupid, only making and watching those stupid movies.
Especially this time. The comment on "Spartan Three Hundred Warriors" was even more excessive than the last time. I just shouted in the column, "Everyone should not watch "Transformers".
However, this kind of thing is not without benefits. Since someone opened fire, the topic should be thoroughly heated, and Quan should be used to create momentum for the promotion of the film.
Just after a few calls from Ryan, Internet media such as Yahoo, Google, and Disney Online reposted Roger Albert’s comments in prominent positions. Even Facebook and Twitter, which had some reputation just now, were equally large. 'S reposted this article, and accompanying this film review, the scale and momentum far outweighed its counter-comments.
Disney wanted to find a gunman to refute it. It was too easy. It could easily pull out dozens of well-known critics from all walks of life. However, what was pushed to the forefront by Disney was the opinion expressed by an ordinary movie fan.
"I'm just an ordinary person, neither a practitioner in the film industry nor a well-known critic. My greatest hobby is food and movies. I still remember what a well-known food critic in the United States said-in many ways, critics Work is easy. We don’t need to take risks, but we can enjoy a higher status than those who provide our own works for us to judge. We are keen to criticize others, and writers and readers find it interesting, but the real fact is, Any ordinary junk food is more meaningful than our criticism of it!"
"However, not all experts who think they are clever have such awareness!"
"Following, it is me... an unknown ordinary movie lover and "Transformers" lover in return."
"For those film critics who are as great and noble as Roger Albert."
"There are people of this kind in the world who think they are invincible academically and have a clever vision, like the **** of the industry they are engaged in, but they are actually poor ‘waste’ that even the public’s taste does not understand."
"There are people in the world who think that their comments represent authority and can guide the ‘pedantic’ public at will, but they don’t know that their views are never important in the eyes of the majority of the public."
"There are people of this kind in the world who clearly have their own thinking that is too rigid to keep up with the progress of the times, yet they think that their own heaven and earth are the yardsticks for measuring the world today, but in the eyes of reasonable people, they are already like mummies in a pyramid. "
"There are such people in the world who look at the development of things by their own standards and think that new things must be discovered by them. However, the development of the times has already eliminated these'self-righteous' gentlemen, but they don't know it."
"For those great people of this kind, for that great film critic, your viciousness and meanness can only make us farther away from your group of people who have been eliminated by the times."
"Please take a sympathetic look at the ‘authority’ who doesn’t even know Bumblebee, but is going to ridicule Transformers."
"Remember the facts Ryan cited when he rebutted David Denby?
"In the spring of 1977, at a preview of a new science fiction film that was about to be released, critics who thought they were savvy brought a "newborn" to be born with a "silly death" and "cheap entertainment". "'S hat, directly sentenced him to death."
"However, in the end, the child who was regarded as a'must die' was humbled on the road in the cold eyes and cold words of film critics including Roger Albert... Today, 30 years later, those who laughed at this'live' Film critics such as Roger Albert never mentioned the matter, but the child who was "destined to be short-lived" was called-"Star Wars"!"
"I participated in the film's trial in Los Angeles. Maybe "Transformers" will not become a sci-fi epic legend like "Star Wars", but if you really love Transformers, if you really like great movies, you really just want to be In this irritable age, find a cool and mysterious place to freely gallop your wildness...
"Then when you look at it seriously, you will be surprised to find that it is far more detailed and magnificent than imagined, and the person who doesn't even know the bumblebee, but still slobbers wildly, I think too. Say--there is still a place on the history bookshelf of the library, where is your true home!"
Using the ocean of people's war to submerge the voices of those opponents is what Ryan and Disney are doing. This is not only conducive to publicity and hype, but also arouses more people's attention to the film.
For people like Ryan with a large amount of media resources, it is not too difficult to properly guide public opinion. This is also the basic ability of all media groups in the world, not to mention that he himself is the most well-known and most famous in this country. One of the influencers.
Many online media have placed Roger Albert’s film reviews in a prominent position, which undoubtedly provides the public with an opportunity to sling. Although there are also some older people on the Internet who support each other, for the main teenagers, Do they know Roger? Who is Albert?
"I have always regarded film reviews as background noise."
"This film critic is just a fool who can talk nonsense."
"Anyway, the memories of childhood have been awakened again. It has been a long time since I looked forward to a movie like this.
The Internet can be described as a surge of public sentiment Even in Roger Albert's Internet column, some people have already increased the strength of rebuttal to personal attacks.
"Who posted that ugly and inhuman picture of this old guy, so that he could vent his anger!"
Then someone posted a picture, "Posted..."
"There is even more ugly Zhang!" Someone followed up in reply.
"Let this pedantic and sour person continue to spray here, we are ready to watch the movie."
These are all offensives in public opinion. Since the other party has raised his speech to a height that touches Disney’s interests, Ryan will not remain indifferent. While using Disney’s media resources to guide public opinion, he has been called one after another. Get out.
Google and Yahoo, the two largest online search engine service providers in the United States, promised that for a long period of time in the future, search services will automatically block Roger Albert’s online column, and several reprinted Roger Albert’s film reviews. The paper media, in the case that Disney and many other companies may withdraw the advertising cooperation, have cancelled the reprint agreement with Roger Albert... (to be continued...) ()