Chapter 48： Everyone is a film critic

Time flies, the children of the past have grown up and even got married, but in the minds of many people, they still have a place for their childhood friends "Transformers".

Since the 1990s, with the maturity of the enthusiast population and the successive launch of new toy series, the activities of Transformers fans around the world have gradually heated up. As early as 1994, the first Transformers Year The meeting was held in the United States and then evolved into an annual event.

This event is also the most concentrated event for Transformers fans in the world.

Their enthusiasm for the Transformers series can be imagined, so after the live-action movie was released, these people have become the most ardent fans of the film, and the group that complains the most on the Internet.

For Ryan and Michael Bay, who destroyed their childhood memories, the phrase "You suck, but we still love you" is undoubtedly the best description.

After all, Ryan and Bangbei have put their favorite toys and images on the big screen with almost real design and shooting. The film has almost done the existing movies except for the images of the two robots. The limits of technology, it is no exaggeration to say that "Transformers" embodies the most advanced movie special effects technology in Hollywood and even the world.

Whether to love more or hate more, I am afraid that most of the die-hard fans themselves can’t tell. They only do one thing, buy tickets and enter the theater, watching their childhood friends deform in the most authentic way before their eyes. ...

Then, buy tickets again and enter the theater. Fans watch the movie over and over again, study each of the slow motions to figure out the deformation process, the details of the fight, etc., and then enjoy it. Talk about it and have great enthusiasm for related derivative products...

This is also one of the biggest reasons why the box office has soared after the release of "Transformers".

Although the first three days in North America are not over yet, in fact, everyone can see that the great success of "Transformers" is inevitable, but those who are destined to be marginalized are not willing to turn into the dust of history.

"Film critics have a function, which is to avoid excessive commercialization of films and sell cheap fun."

This is the resounding slogan that Roger Albert shouted, under such a dignified cover. Those film critics who are unwilling to be abandoned by the market have begun a new round of criticism of Transformers.

"As an audience, if you want to accept those incredible fictions temporarily, you have to throw your mind away before you can enjoy the "Transformers" live-action movie-this movie has no logic at all, and you like to show off offensive. Sexual shots are too long, and at the same time are full of countless mv image styles and narrative issues, so it will never be a truly excellent movie."

——David Denby

"This film is noisy, stupid, naive, rude, and often cynicism. It cannot be a fair representation of the cartoon series that grew up with most children, so "Transformers" will not bring any enjoyment. If someone is unfortunate to watch With this film, I will never be interested in this series again."

——Jr? Jones

Although Ryan passed some means. It limits the chances of Roger Albert's column appearing in front of the public, but in this country known as freedom of speech, it is not a simple matter to want the other party to be completely silent.

This man thinks that professional film critics are the main indicator of the success of a film. For the benefit of myself and even the industry, I still try my best to make my own voice.

Roger Albert listed a series of unbearable flaws in "Transformers" in his eyes.

"Arbitrary sexism is everywhere. In the "Transformers" series, sexism and intuitive objectification of women are very common. As the heroine, Alexandra Ambrosio frequently displays sexual suggestion, although Michael Bay and her portrayal of the heroine was minimal, but they have always been talked about."

"Laughable product placements are everywhere. Although considering the importance of cars under the premise of the movie, GM's placement of ads still makes sense, but throughout the movie, placement of ads has already exceeded the standard. From technology, beverages, to underwear, fashion and almost all consumables that humans may use, it is pervasive. This is not only ridiculous, but a complete insult to the audience and the art of film."

"The plot is not worth mentioning. The plot of this movie is easy to forget, and there is no logic at all, so that it is difficult to distinguish from each other, because the plot can basically be boiled down to-the badass robot wants to kill the decent Robots and any human beings that get in the way."

If judged according to the opinions of so-called professionals such as Roger Albert, "Transformers" is definitely a total failure. No audience likes it, and no audience is willing to pay for it. The film's box office can definitely be Disney's cry.

But actually?

Although the number of attendances for one day on Sunday was still declining, at the end of the week, "Transformers" took $153.55 million from North America and won the first week of box office for the best single film in North America this year.

On the first three days of the week, nearly 18 million people in North America entered the theaters to watch "Transformers."

People always have their own positions, and the words of professionals will be affected by their positions, but the statistics are the most intuitive. The box office and the number of movie viewers in the first week are enough to prove how far professional film critics are from the public today.

After the film was released in North America, Ryan also followed the crew and carried out routine publicity work for several stops. During the period, the reporter naturally asked about his views on critics criticizing "Transformers."

"All the crew and I worked as hard as we could. I am very happy to see that the audience except the critics likes this film. Let us ignore those critics. Can they represent the audience? No! So! , The first thing I want to make a movie is to make the audience like it."

In the face of many media, Ryan’s words are relatively polite, “In North America, the concept of free market is deeply rooted in the hearts of the people. If the audience does not like a film, they will not invest a cent on it, but the current situation is , Most viewers obviously like "Transformers" very much."

Because he wanted to take into account his image as a public figure, Ryan's counterattack was only a stop, but the major media affiliated to Disney began to fight back fiercely against the most well-known group of old film critics.

The "Annie Talk Show", which has become the trump card of the TV station, invited Kenneth Turan, a veteran film critic of the "Los Angeles Times", to discuss the industry of exposing film critics with host Antonia Kidman.

"Despite the fierce criticism from film critics, most of the audience still flocked to the cinema to watch the "Transformers" live-action movie. This fact is the main reason why the critics became angry at this film and began to criticize more strongly because of their comments. Ignored by the public."

As a veteran in this industry, Kenneth Turan analyzed the mentality of the old film critics, "They are a group of people who live in the past. The times have changed, but they have not changed. They still think that they are the center of the film industry. A film review can determine the life or death of a movie. It is always taken for granted to choose movies for all audiences in the United States according to their own ideas, and want to influence what kind of movie they should watch, what kind of movie should not be watched ."

"But now the information is more free. The newly-grown generation will not trust any professionals when choosing movies. They will buy tickets according to their own preferences. It is unceremonious to say that film critics are an industry that is rapidly declining. "

"It is precisely this situation that has caused dissatisfaction among many film critics. They began to change their previous relatively fair position. They always wanted to point fingers at young audiences. They should have objectively commented on the film itself. The audience's conflict. It's just because they abandon the film angle, take themselves as the correct standard, and attack the preferences of young audiences aloof."

"Actually, these film critics are no longer worthy of our attention. They are hardly'reviewing movies'", they are just'screaming hard', wanting to regain their status as film critics ten or even twenty years ago. . "

In the end, Kenneth Turan said in conclusion, "The profession of film critics may decline, but this industry will not, because with the help of online platforms, the future will inevitably evolve into the era of'everyone is a film critic'."

The talk show was not only rebroadcasted several times in a short period of time by TV stations, but also appeared on several network platforms including it. On Facebook, which has an increasing number of users, it is also one of the most shared video entries.

What Disney has done is not only the voices from high-end interviews , but also the foundation of the film industry-the general audience.

The four largest survey consulting agencies in the United States, including Ryan’s company, conducted a four-day statistical survey in the four most famous theaters in the United States, and this one was directly named "Will you be based on well-known film critics? After the publication of the survey results of "People's film critics to choose films", the well-known film critics were placed in an extremely embarrassing position.

Survey results published in many mainstream media show that 84%, 79%, 81%, and 82% of the audience who completely ignored film critics in the four theaters.

The audiences who said that they really chose films based on the reviews of well-known film critics were 2.3%, 1.9%, 2.2%, and 1.3%, and almost all of them It is an audience over thirty-five years old.

This method of making public the real influence of the group of well-known film critics is Ryan's counterattack, and at the same time reminding other companies in Hollywood that if there are any secret transactions with those film critics, there is no need to conduct a deal. Go on, because that's just a waste of dollars.

I just don’t know if those film critics understand the meaning of the term “salary draw from the bottom” across the ocean. (To be continued...) ()