Chapter 749： Transformers in China

This survey has been reprinted by the media on various platforms, and there are endless negative news about professional film critics. There is also a tabloid tone that the old film critics who commented on the past can't even be relatively fair. They participate every time. The preview will always accept the benefits of the producers and distributors, advocate for their films, and at the same time strike at other competitors, even the most famous film critics, and secretly accept gifts from several parties...

"Hollywood Reporter" also quoted the person in charge of the distribution department of a production company-in the past, every time we released a new film, we always had to set aside a special public relations fee. Professional film critics, especially the most well-known ones Position is the focus of this expenditure. If this work is not done well, after the film is released, it will definitely trigger a wave of bad reviews.

Another reporter accidentally caught James Cameron and asked him what he thought of the film critics. This set tyrant who was almost ridiculed by the film critics as the world's biggest stupid before the release of "Titanic", used a very disdainful tone. Said-professional film critics are a group of moths parasitic on the film industry!

Whether it is the disdain of industry insiders or the criticism from the mainstream media, the position of the old film critics who have been calling the wind and rain is even more embarrassing than before. Perhaps the tabloids attacking them for shady transactions are too exaggerated, but authenticity is not important at all. The important thing is that their remaining influence among ordinary audiences is about to collapse.

Faced with such public criticism, the voices of film critics are like the views of ordinary audiences on the film more than a decade ago, completely overwhelmed.

As the most famous professional film critic in the United States, Roger Albert once again stood up and stopped this criticism from continuing to expand in a unique way.

His spokesperson announced that Roger Albert was admitted to the hospital for arterial problems and might even face the end of his career.

The North American media suddenly became much quieter, and Good Multimedia no longer participated in this controversy. It is no secret that Roger Albert is facing the threat of cancer.

Regardless of whether things are true or false. This is definitely a beautiful crisis PR.

Ryan didn't mean to kill them all. After all, the other party was a person who could see God with half of his eye. As long as he stopped making remarks like calling the audience not to watch "Transformers" in the future, he would not bother to pay attention to these people.

If the other party is still like this time and unscrupulously touches Disney's interests, even if he does not take action, Disney's management will overwhelm the other party with more turbulent public opinion.

This is a country of freedom of speech. Disney will not prevent Roger Albert from expressing his views, but it can always let its own media express some of Roger Albert's views, right?

Such controversy is not without benefits. Hype is an indispensable part of propaganda. Appropriate topical enthusiasm can always make the film attract more audiences. Although the attendance rate of "Transformers" has been declining, it has stabilized at a number.

Before the second weekend when the film was released in North America, "Transformers" took only seven days, and the North American box office successfully exceeded $200 million!

North America is only part of the simultaneous global release. It was also this week. "Transformers" won a total of US$210.05 million in overseas box offices in 98 other countries and regions except North America. The seven-day global box office totaled more than 4 One hundred million U.S. dollars!

Although this number is not comparable to the "Pirates of the Caribbean 3" and "Jurassic Park 3" that were simultaneously released globally in the summer. But don’t forget, this is not a sequel, but the opening of a series.

The following second weekend, "Transformers" received another $69 million in North America. The North American box office totaled 269.89 million U.S. dollars. The overseas market is even hotter, with more than 100 million U.S. dollars in the account. The global box office of the film is infinitely close to 600 million U.S. dollars.

of course. Like all commercial movies, after the first ten days of the hottest, the box office growth rate of "Transformers" slowed down across the board.

but. There is one exception, where the enthusiasm for the "Transformers" series, in some ways, even overwhelmed North America.

That is China on the other side of the Pacific Ocean.

Regarding the influence of the "Transformers" series in China, Ryan is naturally very clear that Disney's Far East Branch has also made great efforts in marketing with the film distributor China Film Group.

"About 1990, China's major TV stations introduced and broadcast "Transformers." Since then, many Chinese children have forged an indissoluble bond with Transformers."

"In those good times, our eyes were full of bright colors, dazzling deformations; ears were full of mechanical friction sounds, rhythmic rock music; magical sci-fi concepts, endless scientific and technological terms made the little brains in front of the TV Fully running; in those times, we have all become small spectators next to the big stage of the universe. From the contests between righteousness and evil, beauty and ugliness, good and evil, we have gained all kinds of feelings of joy, anger, sorrow and joy."

"Magnificent imagination, vivid story, excellent production, and exquisite translation make "Transformers" perfectly integrated into our childhood life and become an indelible classic in memories."

Two months before the film’s release, the distributor, China Film Group, began a publicity campaign with ‘Nostalgia’ as one of the themes.

Disney's Far East Branch also launched the "Transformers Essay" event. The 20 winners not only received limited editions of Optimus Prime and Megatron, but also participated in the Spring Camp organized by Disney for free and went directly to Rhode Island. Visit to the Transformers base.

The two parties also cooperated with many theater chains such as Wanda, New Film Federation and New Century to launch a special exhibition of "Transformers" for 20 years. Hundreds of new and classic versions of toys are available for movie fans to try and sell, including Hasbro provides several limited editions that have been discontinued. In addition, it also specially launched many discounts and measures such as half price for students, half price for the first and last games, etc., to attract more fans into the theater.

Due to the simultaneous global release, the release time of "Transformers" is neither a hot summer file nor a unique Lunar New Year file. It seems to affect the box office to a certain extent, but Disney and China Film Group are targeted The propaganda, but easily evoked the memories of the group of people in the 70s and 80s, and these people are now the main consumer group in the Chinese film market.

Similarly, there is no rival that can compete with "Transformers" at this time.

In the mainstream cinemas in many first-tier cities, there is one "Transformers" in half an hour. Even in Disney’s partner Wanda Cinemas, the first week’s interval is only fifteen minutes, and the filming rate is as high as 15 minutes. Eighty percent.

As a result, "Transformers" have broken the record of the Chinese film market, which is almost a matter of course.

On the first day of the film, it received RMB 32.41 million in China, which was the highest single-day box office of Chinese films since statistics. The box office on the second day easily broke this record. RMB 39.75 million was for the Chinese film market of this era. Said, it can only be described as madness.

Subsequently, the film broke 100 million RMB on the first three days of the week. This is the highest single-week box office record and the fastest breaking speed of 100 million yuan in the Chinese market. "Has become the most successful imported film in the Chinese film market.

The record-breaking performance of the film immediately sparked a stir in the Chinese media, and the attention of the media attracted a large number of audiences to enter the theater. If the first week of the film was more supported by steel wires from China, many audiences who entered subsequently, It has nothing to do with nostalgia.

"Transformers" will be the overall champion of the Chinese film market this year. It is full of all the elements of imported blockbuster films, especially the embodiment of high-tech, and has a strong shock. It not only satisfies the deformation complex of the generation after 80s. Under this powerful influence and news attention, it has attracted the attention of more fashion groups."

This comment from the official media on the other side of the Pacific is undoubtedly the best summary of the Transformers boom in China.

In order to promote the film, Disney and the China Film Group took great pains. For example, Optimus Prime used the free-fighting fighting method to pay tribute to Chinese Kungfu during the production of the film. Gao's actress and so on.

"I feel very shocked. It is mainly special effects. I was stunned by a lot of ideas. The movie can be made like this, and visually such a movie can't be critical." A male movie fan said in an interview, "Now domestic films and The ticket prices of imported blockbuster movies are not low, and I think it’s more cost-effective to spend money to watch movies produced by Hollywood, especially Disney."

Taking advantage of the popularity of the film Disney has also cooperated with several websites in China to jointly launch the Transformers film image selection activity, which has aroused many people's responses.

For example, the most handsome look is given to Optimus Prime-this one has to be Optimus Prime, which combines **** and mighty, especially the deformation and random combat mode that finally arrived at the battle scene. The starting style is handsome. .

The best decoration belongs to the ambulance-the body of the Hummer, the life of the nurse, it is a pity that the figure is so aggressive, but there are not many opportunities to show off his skills in a few cuts, and the most terrible thing is that he did not show him. This medical officer can be perfunctory enough to be a medical officer.

And the smartest King Kong is none other than Starscream. He seized the opportunity to sneak attack and escape from everything. Starscream was still so arrogant and cunning from the TV screen to the movie screen.

What Ryan has learned is the same as in the previous life. It is only because of his promotion in this life that the number of screens on the opposite side has relatively increased. "Transformers" is more attractive at the Chinese box office.

Like other imported films, "Transformers" did not get the key to the extension of a certain game, and was dropped from China a month later, and became the box office champion in Chinese film history. (To be continued...) ()