Chapter 751： Important derivatives market

After Hasbro filed a repurchase application for the "Special Forces" film adaptation rights, Jenkins Pictures started negotiations with him. Ryan does not have to hold on to this series. Just like "Transformers", "Special Forces" originally The cartoon was also shot to promote the toy. The difference is that the influence of this series is a bit worse.

Even if it is made into a movie, the bulk of "Special Forces" revenue is probably still on toys. According to the agreement signed at the time, his income from toys must be limited.

If the peripheral income is not strong, and the movie box office is expected to be profitable, it is too difficult for this kind of film whose total investment is definitely more than 200 million US dollars.

Surroundings are the focus of profitability, even the box office "Transformers" is not listed.

In countries and regions that emphasize copyright protection, the authorized transfer of "Transformers" can be sold at high prices without too much effort, while in those countries where piracy is rampant, income is much more limited.

For example, China.

Although China's copyright protection has made great progress in the past few years, piracy is still flooding all corners of the cultural market. The Chinese copyright transfer of "Transformers" DVDs has been greatly impacted.

After nearly a month of negotiations, Disney's Far East branch reached an agreement with an audiovisual publishing company in Gwangju, and the other party obtained the copyright of the DVD at a price of RMB 16 million.

In the past few years, it has been difficult to sell the DVD and other audio-visual copyrights of Disney-produced movies at ideal prices in China. The DVD copyright of "The Lord of the Rings 3: The Return of the King", which this company bought at a high price a few years ago, is said to have not yet returned. this……

The reason why film can become a pillar cultural industry is that its value is not only reflected on the screen, but beyond the screen, the value that film brand marketing and copyright development can create is even more impressive.

At present, most of the focus of the Chinese market on movies is still on the box office, relatively neglecting the important stage of movie derivative products, and there is almost no combined development of the mass cultural consumer market.

There are many factors such as irregular market development, endless piracy, low-grade products, and no collection value. As a result, the development of China's film peripheral market has been slow.

These Ryan are very clear that the comprehensive development of the Chinese film market is definitely not an overnight effort. Even in his last year, more than 90% of the film revenue on the Chinese market still came from the box office.

Generally speaking, the Hollywood film industry belongs to the big film industry, while China and the film industry in the next ten years can only be limited to the small film industry with the box office as the main income.

If the film derivative industry wants to develop, it must have a developed film industry and a broad public base. This is an internal factor. The external factors of the Chinese market are complicated.

Disney's Far East branch has done some investigations in these areas, and also submitted a report for Ryan and other Disney decision-makers, which summarized two main external reasons.

The first is that the government's market management is not in place, resulting in insufficient copyright protection, and the film's post-theatre market loses value; the second is the insufficient opening of the big cultural ranks, which makes it difficult for film companies to integrate horizontally with radio and television, the Internet and other cultural ranks, and the effect of scale economies is difficult appear.

For Disney, which has gone all out to develop the Chinese market after joining Ryan, this is a huge film and television derivative market. It's just a piece of fat that can be seen and touched, but just couldn't eat it.

Frankly speaking, Disney's management is a bit anxious, but Ryan reminded them on the routine board. The Chinese market has unlimited potential. To tap these potentials into sufficient profits, what Disney needs most is patience.

As a worker at the bottom of the film industry in his previous life. Ryan knows that the opposite government has never stopped reforming the film industry, and it is the all-round reforms in the past few years that have brought the Chinese film market from a dying battle. It has become a super potential market with an annual box office growth rate of over 25%.

Ryan has been pushing the federal government to strive for more benefits for his films in the WTO negotiations. It is precisely because he knows that the film industry is a demonstration of the entire cultural industry reform of the opposing government. It is entirely possible to use some hidden external factors to speed it up slightly. This process.

In the future, among all cultural industries in China, almost the entire industry chain will be open to the society in the film industry, with the highest degree of marketization.

The bureaucratic class on the opposite side has concentrated most of the elites in that country. It is definitely one of the most savvy groups in the world today. The frequent death of the Chinese film industry in the 1990s will definitely make them understand the simplest truth- Without audiences, there would be no market, without audiences, there would be no film industry, and without film industry, there would be no truly diverse film culture. Films would only be reduced to government-sponsored, self-entertaining castles in the sky.

To broaden the revenue-increasing channels of Disney's film and television products in the Chinese market, just as he promoted Hollywood movies to cultivate the Chinese box office market since the early 1990s, it requires both patience and time.

After those popular novels and comics were sent to the big screen by Hollywood, toy movies were pushed to the peak by "Transformers". Except for Hasbro's toy brands, there will definitely be Mattel and Lego toy movies in the future.

And 20th Century Fox has already responded. They plan to adapt their "King Kong" into a live-action movie. If it is really feasible, there may be even more shocking scenes of robots on the big screen.

Of course, in the planning of the ‘Autobot’ studio, Hercules will appear in the second part.

Ryan has long told the screenwriter team that the scene where the railgun kills Hercules in one shot should not appear as much as possible.

Afterwards, Ryan temporarily put down "Transformers" and turned to DreamWorks Animation Studios.

After nearly half a year of operation and negotiation, Walt Disney finally reached a share transfer agreement with all the shareholders of DreamWorks Animation Studios to acquire DreamWorks Animation Studios, the new DreamWorks Animation, at a premium of US$1.5 billion. The studio will remain as secure as the Pixar studio.

After the completion of this acquisition, Jeff Katzenberg became one of Disney's many shareholders through stock exchange and still controls the DreamWorks Animation Studios.

In addition, a group of directors and technicians from the Disney Animation Department and Pixar Studios are transferred to DreamWorks Animation Studios. As long as the internal integration is completed, DreamWorks Animation Studios will have the ability to produce three animated feature films every year.

At the same time, the production of animated series of some movies will also be transferred to the DreamWorks Animation Studio.

After the wholly-owned acquisition of DreamWorks Animation Studios, Walt Disney has become a super animation giant that the world must look up to.

In addition to fierce internal competition, Disney's animation departments are not short of external competitors. The "Happy Feet" produced by Warner Bros. Animation Department last year was a huge success, and Universal Pictures and Blue Sky Studios will soon be launched. Brand new animated feature film.

This acquisition involving a small amount of money caused a sensation across the United States.

"Disney's animation empire will be rebuilt in the hands of Ryan Jenkins."

"Ryan Jenkins takes Disney animation to unprecedented heights."

"Ambition and dream, the child star of the year has grown into the master of a media empire."

The mainstream media have hyped the news, and it seems that Ryan has regained the glory of the Disney animation empire.

"This acquisition is ill-considered. Today, when the Disney Animation Department has been unable to re-emerge, Ryan Jenkins should put more resources on Disney's traditional animation films instead of acquiring DreamWorks Animation Studios."

"This acquisition will intensify the competition in Disney's animation division, which is definitely not a good thing for the Walt Disney Group, which is already on the right track."

There are also people who look down on this acquisition, and some even clamor-Ryan Jenkins and Walt Disney are monopolistic behavior, and the federal government should intervene.

However, since the federal government has not called a stop during the negotiation and transaction process, the possibility of launching an antitrust investigation is infinitely low.

Besides, Ryan pushed the deal between the two parties to be completed after the New Year, and was also waiting for the North American box office of Happy Feet to soar.

As for Disney’s traditional cartoons, shortly after the completion of the acquisition, the Disney Animation Department announced that "Tangled", which has been produced for four years, will be officially released this summer, and the Disney cartoons with singing and dancing will return to people’s minds. Sight.

At the same time A creative team from Disney Animation Department left the warm California and rushed to Norway in the snow and ice, and will prepare for the adaptation of Andersen’s classic fairy tale "The Snow Queen" through field trips and interviews. .

Although they have already gotten the theme of the story from Ryan, they need a lot of preliminary preparation if they want to make an excellent animated feature film.

In addition, Ryan shared some of his thoughts during his speech in China with the Disney Animation Department and Marvel Comics. The two are considering the possibility of adapting some suitable cartoons into Disney animation feature films.

Those animations about superheroes, like other animation series, almost all transferred to DreamWorks Animation Studios with more staff and faster production speeds.

In addition to animated series, miniseries are also important supplements and derivatives of superhero movies. Although Nicole did not appear in the series Peggy Carter and was complained by many people, the ratings of "Agent Carter" are not bad. Marvel Pictures and the TV station are preparing to develop another miniseries-"Agents of S.H.I.E.L.D.".

Also this month, Ryan bought a team in his own name. (To be continued...) ()