Chapter 758： Feelings should be cultivated from an early age

Since mid-March, "Transformers" has been rolled off the film market in various parts of the world, including North America. By the beginning of April, except for a few small countries that can be almost ignored, the global screening of this film has basically ended. Box office share from all over the world has also been put in place.

In North America, the excellent 3d and imax special effects of "Transformers" have always maintained a certain theater line, especially the expensive imax theater. Until the film is off the line in North America, there are still nearly 20 screens. It also made the film full of stamina, eventually surpassing "Pirates of the Caribbean 3"'s $375.88 million and "Jurassic Park 3"'s $389.21 million. With $413.55 million, it won the North American box office champion of the year. throne.

Similarly, in terms of global box office, "Transformers" also beat "Jurassic Park 3" at $985.33 million and "Pirates of the Caribbean 3" at $973.42 million, locking in the world with more than $1.025 million. The box office champion's throne.

This is also the movie starring Ryan, since "Star Wars 3: Revenge of the Sith", the global box office has exceeded 1 billion US dollars for the first time.

These three films became the top three in North American and global box office last year.

Box office is only a part of film revenue. Under the operation of Walt Disney's entire industry chain, the box office of such hot films often only accounts for 30% or even 20% of film revenue.

Just after "Transformers" went offline from North America, the film’s Blu-ray DVDs were officially launched for sale. Due to the huge pre-determined base, the two sets of DVDs sold 6.8 million copies on the first day of the shelves, and the first week’s The sales volume is more than 11.5 million copies.

This is also the highest first week sales record of discs/video tapes in the North American market so far. Although not many people choose the $39.9 luxury package, 80% of them bought the regular version of $19.9, but only one week Over time, the disc alone has brought Disney US$200 million in revenue.

There is also TV copyright. The first round of "Transformers" TV broadcast was handed over to the TV station, which directly brought in advertising revenue of up to 6 million U.S. dollars, and then landed on the two major video sites and hulu, and entered the network by paying on-demand.

At the same time, Netflix obtained the online film rental business. In less than ten days, the single film "Transformers" earned nearly 4 million U.S. dollars.

Even if it does not count derivative peripheral products, the copyright operations of Disney's companies alone have allowed Transformers to generate more than US$250 million in revenue for the group in less than a month.

Even if it is the same as a movie box office. These revenues will diminish rapidly over time, but this is not a theater that will be downgraded after a period of time, but a business that can be promoted for a long time.

What's more, there are toys that Hasbro sold almost crazy.

In the five months of the film’s global hits, Hasbro sold more than 37.5 million film-related Transformers around the world, with revenue of up to 300 million U.S. dollars. Even if Disney can only share 30% of the profits, Still a considerable income.

There are also cultural shirts, t-shirts, comics, stationery, and other copyright transfer fees, which don’t take much time. Disney's income from peripheral copyrights and derivatives will catch up with the film's global box office.

Such a profitable film, even if Ryan is not promoted, Disney will put a sequel on the agenda.

Before the Oscars ceremony. "Transformers 2" has entered the preparatory stage. Michael Bay and Industrial Light and Magic took the lead in launching the modeling and production of Transformers. Among them, the first part of Optimus Prime’s highlight is the temptation of Megatron’s complete depravity. On stage, new characters such as Sonic, Hercules, Hengpao and Arce will also appear.

Among them, Megatron, who fell in love and killed Optimus Prime, must be indispensable.

There is also a script passed to the Pentagon. As the biggest sponsor of the film, they definitely have the right to express their opinions.

Of course, the film's pre-sale, investment promotion and peripheral development work. The ‘Autobot’ studio has been going on.

According to the feedback from the Pentagon, their sponsorship will be upgraded. Not only will they allow the crew to go to the USS Stanislas for on-site shooting, they will also dispatch a large number of warships, aircraft, tanks and Marines to assist the crew in shooting. In this free sponsorship mode, Some of the suggestions put forward by the Ministry of National Defense are not non-negotiable.

As for why the Pentagon is so enthusiastic?

After the release of "Transformers", there was a big discussion about American equipment, especially the F-22 Raptor fighter, which became popular almost overnight. Although this stealth fighter was not sold in the Pentagon, it did enough to promote other weapons.

According to reliable information received by Ryan, the military orders received by the Pentagon seem to have increased a lot in recent months.

Then there is the propaganda of the US military. According to the show in the film, the American soldiers seem to be well-disciplined and friendly with the people of the Middle East.

In fact, the difference in military discipline of American soldiers...

These are not in Disney's consideration at all. All media groups, including the other side of the Pacific, are doing things that accept sponsorship and sing praises for others.

On the other hand, Disney’s new film plans are also being launched one after another. For example, the shooting of "The Chronicles of Narnia 2" has begun; "Harry Potter and the Order of the Phoenix" has entered the post-production stage; Kristen Stewart Received the first draft of the script for "Twilight Saga: Twilight"; the filming of "Thor" and "Iron Man 2" is about to end; Jos Weeden and the writer of Marvel Comics finalized the first draft of the script for "The Avengers"...

Surprise also ended the negotiations with Hugh Jackman, "Wolverine Prequel" is about to start filming, and Brian Singer, after experiencing the failure of "Superman Returns", reinvests in the arms of Surprise, and is adapting the new "x" based on the comics. "Men" trilogy.

"Sanny..."

Under the palm trees in the garden, Charlize dangling in front of the stroller with a rattle, "Call me... Godmother."

"Oh...oh..." Sandy murmured vaguely after uttering a few simple monosyllable words with beautiful blue eyes, "Mom...mi."

Putting down the script just sent by the Jenkins Films screenwriter, Ryan stood up and stretched, and walked to the side of her daughter's stroller, "Hi, Sunny."

He just beckoned, the little guy reflexively shouted, "Mom...mi."

"Call..." Ryan squatted aside, gesturing, "Dad...Dad."

"Mom...mi." The little guy seemed to only say this one word.

The caregiver walked over here with a milk bottle at this time, and Charlize hurriedly picked it up, "I'll feed her."

Seeing Charlize putting the baby bottle in front of her daughter, Ryan made a silent gesture to the surroundings. The little guy has a bad habit. If the sound is too noisy when eating, she will cry loudly. Her mother is not here now. Here, how to coax her is no small trouble.

Fortunately, Sandy inherited his advantages and didn't recognize the birth. Soon after drinking the milk, he closed his eyes and struck a little heart.

Lisa, who had been sitting by her side drinking tea, came over, "Ryan, I have cleaned up a room for Sandy. Let me take her to rest."

"Okay." Ryan nodded, "Sanny will take care of you temporarily."

Watching Lisa and the caregiver pushing Sandy into the villa through the back door, Charlize walked to the white plastic table, sat at the position where Ryan had just been, took the script in front of him, and asked while browsing quickly, "She Not in Los Angeles?"

Ryan knew who she was asking, took two teacups, sat opposite Charlize, poured black tea, "Nicole went to New York to negotiate a contract with a director."

"No wonder you brought Sunny over here." Charlize showed a clear look.

"Aren't you going to be a godmother?" Ryan drank the lipstick tea and put down the cup. "The relationship should be cultivated from a young age."

"Don't worry, no matter what I think of her mother." After being together for so many years, Charlize didn't mean to hide it, "It won't extend to Sandy."

"If there is anything wrong in it," she said with her eyes widened. "Ryan, that's all your fault, too."

"So..." Ryan spread his hands and said, "If you want to be a qualified godmother, you have to increase your chances of getting along with Sandy."

"It will always be better than your unreliable father."

Shrugging, Charlize stopped talking and focused on the opened script, while Ryan was drinking tea and thinking about her daughter's growth.

Sandy is about to be one year old. The fact that he has a daughter is not a secret among friends in the circle. A small party will definitely be held by then...

Suddenly, Charlize's words sounded again, interrupting his thinking, "Ryan, is this the script you prepared for Natalie Portman to impact the best director Oscar?"

"Just one of them."

Hearing what Ryan said, Charlize asked suspiciously, "This subject..."

"A woman wants to get the best director Oscar." Ryan looked at Charlize, and said, "It's probably not enough to have films and public relations We have to rely on the socio-political situation."

"Charlie, you should be able to feel it." He continued, "Since last year, mainstream society has had more reflections on the Iraq War, and as time goes by, this voice is bound to become stronger and even worse. Before and after the next presidential election, there was a strong voice for withdrawing troops from Iraq."

"I think I understand." Charlize closed the script.

"Oscars have never been far away from politics." Ryan closed the script. "Just like "Argo" won the best picture, the political situation sometimes has a huge impact on the attribution of awards."

"I knew that." Charlize said deliberately sourly, "I started to learn to be a director."

"Hey, Miss Billionaire." Ryan knew she was joking and joked, "If you are willing to abandon the hard-working brand, I have no objection."

Last year, ct candy and ct's various fashion products, with the help of Disney's platform, created more than 50 million US dollars of net profit for several shareholders of Charlize, and the entire brand valuation exceeded 500 million US dollars. (To be continued...) ()