Chapter 770： Crazy ad placement

Popular recommendation:,,,,,,,

The door bell of "Ding Dong" rang, Charlize opened the door and led the waiter into the restaurant. The other party quickly arranged the breakfast, took the tip from Charlize, and left.

"Dear."

Pushing the oatmeal, donuts and bacon omelette in front of Ryan, Charlize reminded him, "Will you have breakfast first?"

"immediately."

With a sigh, Ryan put the southern newspaper next to him. While enjoying the breakfast, his eyes did not completely leave the comment above.

"Since its release in June, "Kung Fu Panda" has been well-received in China, catching up with "Transformers" released last year, but at the same time it has received fierce criticism from professionals. Many experts believe that the film hides that is not easy to detect. The anti-Hua essence!"

"The author carefully watched this film and found that "Kung Fu Panda" is indeed an outright anti-Hua movie. Of course, compared with the blatant behavior, the anti-Hua words and deeds of this movie are deeply hidden. Here are some more obvious ones. The place has been revealed, and I hope everyone will continue to work hard, like our experts, to find out all the reactionary details."

"Abao's noodle shop was won by its ancestors by playing mahjong. The intention is to show that our national quintessence mahjong is a gambling tool. What's more, the country actually recognizes the legality of gambling. This seriously slanders us. National regulations."

"Abao's father's ideal is to learn to make tofu, and then he has to make noodles. The movie shows that tofu is better than noodles. It is to provoke an infighting between our country's two excellent foods, noodles and tofu."

"The dragon warrior selection contest was actually held in public. This is a slander on our country’s traditional martial arts. Everyone knows that our country’s martial arts masters are secretive, whether it’s Huashan’s swordsmanship or the fight for the leader of the Five Mountains. Only people in the industry can participate, and some even only the top talents can have the honor to attend, so we have never seen our true traditional kung fu. This movie actually thinks that the competition between the five masters is as vulgar as the TV station’s martial arts conference. Nai, this is deliberately or unintentionally slandering our country’s civilian masters who never go to war. It is a blasphemy against Chinese Kung Fu."

“Mr. Tortoise’s martial arts treasures and Abao’s ancestral noodle recipes are all blank paper. This is also an attack on our country’s traditional culture, especially martial arts and traditional Chinese medicine. Everyone knows the reason why our country’s traditional Chinese medicine and martial arts are now present. It’s not particularly convincing. In addition to the famous Chinese medicine masters and martial arts masters who are indifferent to fame and fortune, another reason is that various treasures and cheats have not been discovered or due to the deterioration of modern people’s intelligence. These treasures may be waste paper, and the malicious intentions can be seen."

At the beginning, Ryan thought it was just like those criticisms of pure entertainment movies like "Kung Fu Panda" that he had seen in his previous life, and just like the remarks that went online at every turn, only to find out later that this southern The newspaper guy’s **** seems a bit crooked?

Could it be the result of the public relations of Disney's Far East branch?

It is not unreasonable for Ryan to think so. As far as he knows, after "Kung Fu Panda" was released in China, it was often criticized by bricks here, and the sound like that insulting China's national treasure has never stopped.

"Ryan!"

Seeing Charlize’s wide-open eyes, Ryan threw the newspaper aside and began to concentrate on breakfast. Since the day when the Hollywood movie appeared in Chinese theaters, the debate and criticism have not stopped and will continue. He didn't need to waste too much energy on it.

As for whether the newspaper accepted Disney’s five-cent sponsorship, it doesn’t matter.

He came here to make money, not to engage in peaceful evolution. A prosperous, stable and more open China is in line with the interests of entertainment giants like him.

"You go to the flagship store?"

Putting down the knife and fork, Ryan stood up and walked outside the restaurant, and asked Charlize, "Or go to the studio with me?"

"Go to the studio."

Walking to the hanger, Charlize took off his home clothes and put on a casual outfit, "The store I went to yesterday is already ready. Just waiting for the opening ceremony, I'll accompany you to the set."

"Well."

Checking his watch, Ryan took Charlize out of the suite, "Let's go to Disneyland."

These days, the most important scene in Shang Hai will be filmed. Optimus Prime singles out the four-horse battle of the Decepticons. As the key to the battle, Ryan must be involved.

Michael Bay’s idea of ​​destroying several landmark buildings in Shanghai is destined to be impossible to realize. According to the pre-set, advertisements will also be implanted in this battle. The location of the battle will take place at Shanghai Disneyland, where the main building is basically completed. paradise!

The release date of "Transformers 2" is next year's summer vacation, and the fashion sea Disneyland is about to open, which is an excellent way of publicity.

Of course, as a landmark of Shanghai in the future, Disneyland must not be destroyed at will. The battle mainly takes place in the square just in front of the park...

The gate of Disneyland with huge Chinese and English logos will not only serve as a background picture, but will eventually become the building that Optimus Prime crashed down when it crashed down.

Because there was a traffic jam in the middle, Ryan came not early. After getting out of the car, he and Charlize walked quickly into the plaza where a number of trailers were parked.

This plaza connected to Disney Town, a free-for-ticket shopping area, has not yet been fully completed, especially most of the slate has not been laid. This also gives Michael Bay the opportunity to fully display his explosive talents. Disney's Far East Branch has long been working with the construction party. An agreement was reached, and the explosive shell can be played in this square at will.

After putting on makeup, Ryan entered the air-conditioned trailer that temporarily acted as the actor's rest area. Charlize, who temporarily acted as an assistant for him, handed over a cold drink at a suitable temperature. Ryan took a sip and sat in a chair with Charlize. , Through the huge window, watched the prop master and the fireworks team busy setting up the scene.

The gate of Disneyland has not yet been built, but a close-to-real gate of Disneyland has been temporarily built. Behind the gate is the completed artificial lake and the towering princess castle. If you look at the two sides, you can still see clearly The Pirate Bay and Hogwarts School of Witchcraft and Wizardry, these external works are basically completed.

The two assistant directors of the film crew are each leading a film crew to shoot distant shots of Disneyland as the background images for future movies.

This can be regarded as a naked ad placement, but no one can say anything. After all, there must be a battlefield suitable for Transformers to play.

Moreover, the transfer of this scene to China for filming is very likely to affect the North American audience’s feeling of watching the movie. With the familiar Disneyland as the background, it will certainly not make them feel too strange. This can be regarded as taking care of the East and the West at the same time. Western audience’s movie-watching experience.

Similarly, there are a large number of literary dramas here, and the main occasion for literary dramas is the Toy Story theme hotel as a supporting facility in Disneyland, and compared to the only prototype of Shanghai Disneyland, the Toy Story theme hotel has been renovated. Even possess the ability of trial operation.

It can be said that Ryan and Michael Bay shot some of the scenes in China, not only to take care of the Chinese market, but also to promote the upcoming Shanghai Disneyland. At the same time, Disneyland, in the Chinese environment, also brings The facilities with a distinctive western style will not affect the North American market of the film too much.

"Actually, there is one more point."

I talked to Charlize about the reasons why the film chose China as part of its location. Ryan raised a finger and said, "Toy Story 3 is almost complete. Some elements added to the Toy Story Hotel are also in disguise. Publicity."

"I feel that you and Michael are the best partners."

Looking at Michael Bay, who was busy directing the crew in the distance, Charlize drank a sip of iced juice and said, "You are all interested in commercial elements, and you can always find the best way to deal with the market, especially Michael, in your influence. Next, I seem to have forgotten those thoughts that I wanted to transform before."

"There are so many Hollywood and literary film directors, and there is no shortage of Michael." Ryan put down the bright red strawberry juice and took a small slice of watermelon from the fruit plate next to him. "If Michael goes to shoot those films, it is very likely. It's just a very ordinary member of them, and we have lost a world-leading commercial director who shoots explosive and visually impactful shots."

"When does this Disneyland open?" Charlize changed the subject.

"The original plan is for the summer vacation next year, but the time is too tight, there is no problem with the park, but the surrounding supporting facilities may be difficult to complete, and those supporting facilities are not our responsibility."

Making a gesture that you understand, Ryan continued, "According to the agreement reached through coordination with the government here, the park will officially open to the public in mid-September."

"I understand that stores have opened in China, and Charles seems to have studied the holidays here. "In early October is China's National Day holiday. "

"Let the person responsible for ct's business here coordinate with the Disney Far East branch." Ryan reminded her, "ct's natural treasures candies and some fashion products can all enter the shopping town."

"I see."

Charlize leaned in and kissed Ryan on the cheek.

She knew very well that if it weren't for Disney's huge platform, ct could have grown into a scale of over 100 million U.S. dollars in annual turnover in just a few years.

After about an hour, an assistant from the crew came to inform Ryan that he was about to start shooting.

"I'm going to be baptized by artillery fire and explosion again."

Before leaving, Ryan said to Charlize. r1152()