Chapter 777： Public relations is a complicated course

The sun sank to the bottom of the sea, and the wafting sea breeze was less humid and more refreshing, which relieved the boredom of the Santa Monica beach. Occasionally, seagulls flying over the yacht would make a few cheerful calls. , But when the lights on the deck were turned on to illuminate the four directions transparently, these birds hurriedly flew away.

The nearly 400-foot yacht slowly left the pier, slightly away from the coastline. Several speedboats on the paparazzi passed by, but did not dare to get too close. They could only point the camera with a telephoto lens in their hands to the side of the yacht. Keep pressing the shutter, and then leave disappointed.

"Damn laser anti-camera device!"

This is the resentment of the paparazzi, but there is nothing to do. The owner of that yacht is rich enough to install any state-of-the-art equipment; the owner of the yacht still has power, and they dare not get too close...

The image of that sunny and kind boy still seems to stay yesterday, but the things that have happened in the past five years have constantly reminded the paparazzi that if the owner of the yacht is angered, the consequences will be serious and terrible.

Yes, North America is a place of freedom. They have the right to interview and film freely, but these paparazzi know that freedom always has a double standard. If they insist on this freedom, they are likely to pay an unbearable price.

The lights on the yacht are brilliant, and many people can be seen faintly moving through the telescope. It was Natalie Portman’s celebration party. There were countless stars and celebrities, and there were even some old school that rarely appeared in Hollywood. , The paparazzi were reluctant to leave, they could only wander around a long distance.

On the spacious top deck, more than a dozen waiters shuttled among the crowd with various drinks. From time to time, they added a few fresh and exquisite dishes to the middle table. The deck is near the left and right fences, and there are two rows of white. Many people were sitting around the tables and chairs, and laughter broke out in a hearty or polite conversation.

No matter what these people look like in private. On this ship, at this party, they all showed their best.

As an upstart in the director’s circle, after Ryan’s introduction, Natalie stayed in circles that were obviously twice or even two or three times bigger than herself. She knew that these were Hollywood’s conservatives and she wanted to impress. People, these people are also friendly to her.

From their conversation, Natalie could feel that this kind of friendship was partly based on Ryan's reasons. The other part comes from her blood.

They have the same identity—Jewish!

In other words, she has a certain degree of consistency with them on a large scale. After all, Jews or Jewish descent all over the world are notoriously grouped under the premise of not causing major conflicts of interest.

Just like Nicole Kidman will always take care of members of the Australian Gang at the Oscars and when appropriate, Hollywood always has some small circles delineated by identity and location.

How to use the influence of each small circle is also a very complicated communication course.

Having socialized with those important visitors, Ryan looked at Natalie. She has always been a smart girl, but in a short period of time, she has won the favor of many people by using her own performance and the advantages of her identity and ethnicity. He even talked about the possible relationship between his ancestors and some of those who moved from Europe during the war.

An excellent film and an excellent role will always be the most basic admission ticket to the Oscars, which can affect the final ownership of the award. It is countless.

This is Natalie's celebration party, and at the same time a public relations party convened in the name of a friend, even if the awards season is still far away.

"A very good movie."

"This is the best female character on the big screen this year."

"A literary film can have such a strong box office performance. Very rare."

People kept coming over to say hello to Ryan, and at the same time veiled hello. The most praised "Black Swan" was.

Ryan did not understand the box office performance of this film in the past life, and the North American box office in this life clearly exceeded his expectations.

Following the first week’s screening of 20 theaters and earning 1.79 million US dollars, "Black Swan" was released on a large scale in North America in the second week. The number of theaters soared to more than 1,500. With a sum of US$20.21 million, plus more than US$9 million received in the previous five working days, the North American box office totaled more than US$31 million in just ten days.

This is just a literary and artistic film with a production cost of 20 million U.S. dollars, not a commercial film with a big production and publicity.

Although the box office of the film has dropped significantly since the beginning of this week, the increase in the number of theaters to 2500 guarantees the total box office. By the Sunday of the celebration party, the North American box office has approached the 50 million dollar mark.

According to the trend of the North American box office, if nothing goes wrong, the North American box office of "Black Swan" is very likely to exceed 100 million US dollars, and Natalie will also enter the ranks of 100 million box office directors.

Of course, if you count the box office of the film in Europe, she is already one of them.

"Black Swan" performed well in Italy, France, Germany, the United Kingdom and Spain. Today, the global box office has accumulated as high as 115.88 million U.S. dollars.

If Disney no longer invests other large expenditures, even if Ryan, Natalie and Scarlett sign a contract with a low pay and a high share, "Black Swan" will be enough to achieve a return on the box office and even generate some profits.

However, Disney has set aside 10 million US dollars for Oscar public relations marketing, and Natalie himself has provided 5 million US dollars. As for Ryan, his entire team has already been deployed and invested more than 5 million US dollars in advance. .

When he first entered Hollywood, Ryan only knew that public relations were very important to winning, but just like when Harvey Weinstein ran the first best supporting actor for him, he was not very concerned about how to public relations. To understanding.

But after entering the new century, Ryan rarely revisited Vitoharve Weinstein, he has cultivated a mature team, and he has great experience in public relations.

Especially in the late 1990s, when he and Harvey Weinstein were continuously bloodbathed, Oscar moved closer and closer to the direction of a money game.

Of course, even without his previous life, the Oscars later became a game of money and public relations.

To paraphrase the words of the previous life, investing enough money and contacts may miss the few golden men with the heaviest weight, but if you don't invest, there is no possibility of winning at all.

In name, this is not a public relations party, but those who have the right to vote here will not understand the meaning.

Ryan is a little worried about the anti-Semitic forces and conservatives in Hollywood. After all, so far, no post-80s actress has won the Oscar for Best Actress.

Hollywood also has anti-Semitic forces, but they are not mainstream, so don't worry too much. For these conservatives, apart from Frank Pearson's influence on a group of people, Ryan also prepared other means.

There are more than 6,000 judges in the college. According to normal principles, being a member of the film academy must be a symbol of identity and status. Generally, you will also live a rich life. Those gifts in private may not play a lot of role.

But don’t forget, this is Hollywood, a drunken Vanity Fair. There are countless Hollywood celebrities who have gone bankrupt when they are old. The most typical example is how miserable Brando was in his old age. news.

These people are conservative in their thinking, but they are not fools, and they are more likely to be influenced by public relations.

For example, two actors who had been brilliant in the 1950s and 1960s have become a problem even paying for medical expenses. A charitable foundation from the Cayman Islands provided them with an interest-free loan. It can be repaid slowly with the monthly pension fund.

Ryan's team has a clear evaluation and detailed information for most of the important judges, including their preferences and ways of thinking, as well as the types of movies they like, what are they likely to be affected, and so on.

Some of this information comes from Harvey Weinstein, but more from his research consulting company and public relations team for many years of hard work.

Public relations is also a very deep course, and only by grasping the key position can a fatal blow be achieved.

The Oscar is like a brilliant big game. The game always has rules, but today’s stocks are getting less and less binding. If you still go to public relations like the tepid of the 90s, you can only look at the awards. Home.

On the basis of ensuring the strength of his own public relations, Ryan asked people to collect information about the opponents Natalie might face. Before the nomination, the biggest threats were resolved in advance.

For him, it may be difficult to affect the ownership of the Oscar statuettes, but it is easy to pull some people off the horse in the middle.

The team also has news feedback They have evaluated the information about the movies that may be released this year, and believe that the biggest threats are Cate Blanchett and a French actress named Marion Cotillard.

Kate said that if nothing unexpected happened, she would have declared "Elizabeth 2". The impression of the previous life combined with the words Nicole said after watching it, she will inevitably be dragged down by the poor quality of the film.

As for Marion Cotillard in "Life of the Rose", this is not the home of the French.

While socializing with the people who came to say hello, Ryan thought about a lot of problems intermittently, and he didn't concentrate until John hurriedly walked over with his mobile phone.

"Mr. Harvey Weinstein, he will call back in three minutes."

Ryan nodded, and John took the initiative to stop a few people who came by. When the phone vibrated, Ryan walked to the secluded part of the bow.

"What? Sex. The scandal? Has it been exposed?" (To be continued...)

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