Chapter 819： Avatar Day

"Are you talking about the script that has been kept in the study?"

Hearing Ryan's words, Natalie naturally remembered the script of the magic theme, "I remember you have been revising it all the time. Did you finish it?"

"Not yet." Ryan shook his head. "At first it was just a novel, but it was later borrowed by Blizzard Entertainment to become a game. Now it is the world's largest online game..."

Natalie understood the meaning of Ryan's words, "Movies adapted from games are very rare?"

"That's it." Ryan nodded, "If most of the game settings are used, the film will almost certainly fail, so I have to adjust the relevant content."

"Then wait until you finish the script," Natalie got up and walked upstairs. "Let's talk about it slowly, okay?"

"no problem."

Ryan followed afterwards. This project seemed a bit difficult because he wanted to try Charlize's proposal.

The two people talked about it, of course, the current super-hot online game "World of Warcraft". Since a few years ago, Ryan took time to write the script, and even the first draft of the trilogy was completed, but then he rejected it. Yes, because the script contains too deep traces of the game.

The adaptation of games into movies has always been a difficult problem in the film industry. From the 1990s to the present, there have been street players one after another, and few succeeded. Strictly speaking, the real successes are the "Tomb Raider 1" and "Resident Evil" series. The rest are basically word-of-mouth and commercial failures, especially those big investment game movies, which often fail. Bigger.

This is exactly where Ryan scruples. Games are different from novels. His audience is more loyal and narrower, even if "World of Warcraft" has tens of millions of users worldwide, if the movie follows the game. It will only become a niche movie or fan movie, which is not the result Ryan wanted.

Magical themes definitely require huge investment. Small crowd means that the number of audiences is limited, and the future market is narrow, and it is destined to be difficult to recover the investment.

Therefore, Ryan has been revising the script. After a long period of consideration, he discarded the too large and complicated worldview, and separately took out the story of Alsace and the Kingdom of Lordaeron and the undead of the natural disasters. He even just used the basic settings of his novels and games to re-edit the content.

There will be many changes in the character of Alsace in the script, and even some other characters. On the premise of retaining the main lines such as Stratholme Slaughter, he has added a lot of content that has not been mentioned in the novels and games. After all, this movie is aimed at It's not just game fans.

Games, literature, and movies are completely different carriers, and many changes are also necessary choices.

Ryan even considered the beginning of the first film. It will be a fierce battle to introduce the background history. It is very vulgar and routine, and there is almost no creativity, but this is a good way to attract most of the audience to continue watching. Many movies such as "Gladiator" and "Saving Private Ryan" all start with this kind of routine but not actually related to the movie theme.

Ridley Scott and Steven Spielberg knew exactly what the audience wanted to see most.

When the "Lord of the Rings" trilogy was released, Ryan would not even consider the voices of too much fighting and too many wars in the literary and artistic films. This is a large-scale commercial film, not a literary and artistic film. You can just go out and turn left if you don't want to watch fights and wars. There are theaters in North America that specialize in broadcasting literary films.

He still thinks of the sounds that think that the Battle of Perrin Plains and the Battle of Black Gate should be included in the movie. If the "Lord of the Rings" movie does not focus on the classic battles, I am afraid that the global box office of the trilogy will add up. It's not bad to pass a billion dollars, and the entire series cannot become a classic.

The summer file has entered the end, and Walt Disney's films are still released one after another. Even though Harry Potter and the Half-Blood Prince is moved to the summer file, it is still strong; although the performance of "The End of the World 2012" can only be said Generally, but overseas is strong, the global final box office of more than 600 million US dollars is not a problem.

The major Hollywood companies are fighting in the global film market. It was not until August that the fierce market competition became calmer, and then the most amazing news of this summer was born.

"Cameron's twelve years of sharpening a sword's new film'Avatar Day' is launched!"

At the San Diego Comic-Con, Ryan and James Cameron jointly announced that the super giant is about to go public-a total investment of up to 550 million US dollars, James Cameron and Ryan Jenkins jointly created The new film "Avatar" will be shown free of charge in digital cinemas in many countries and regions around the world for up to 15 minutes on August 21.

Ryan also attended this event and said in an interview, “What we are going to do is unprecedented. This will be an experiment in social marketing. We will be in many imax3d theaters around the world on August 21. Part of the 3d cinema is showing, we want to let fans all over the world can watch this 15-minute "Avatar" clip for free. This day will be the "Avatar Day"!

The marketing of "Avatar" is different from the traditional propaganda activities of distributing trailers and marketing. Although 3d and imax technologies are becoming more and more popular in North America, the latest wave of 3d movies has just emerged on a global scale. There are a wider audience of movies who have not yet had the opportunity to enter 3d cinemas, and some audiences are still discouraged by 3d movies due to high ticket prices.

And this new way of promotion can allow more people to enter the theater and learn about 3d movies for free, which is not a very forward-looking initiative.

On August 21st'Avatar Day', viewers can enjoy the clips of the "Avatar" movie in selected 3d and imax theaters. In addition, Avatar-themed video games and movie dolls will also be released at the same time.

During the day of'Avatar Day', 248 imax theaters across the United States and 438 theaters in 77 other countries and regions have about 700 3D screens to show this "Avatar" film that requires 3D glasses to be viewed. Walt Disney official It also announced that the online version of the "Avatar" trailer on the 20th had an astonishing number of views of 7.8 million on the day it was first released, setting a record for the highest viewing record of 4.2 million in a single day for the "Transformers 2" trailer.

"The last time Ryan and Cameron joined forces was "Titanic."

Some people’s comments undoubtedly reflect the reason why the trailer is so popular, "We have every reason to believe that they will once again bring a super blockbuster across the age."

The 16-minute clip screened on "Avatar Day" contains 5 passages from the "Avatar" film, as well as a preview of a quick edit. Director James Cameron personally appeared on the 3D screen to lead the audience into the world of Avatar.

If "Jurassic Park 3" and the two "Transformers" have gradually made 3d and imax deeply rooted in the hearts of the people, then these 16-minute "Avatar" clips have almost opened a new era of movies.

"After watching these 15 minutes, I really understand why Ryan invested US$550 million, why James Cameron had to wait more than 10 years before he started shooting, and it took so many years to complete this masterpiece, no matter what In terms of character design and art direction, or in terms of computer special effects, this work can be said to be the finished product of the highest class."

"The color and reflective accuracy of alien skin cannot be done during the 90s to the early 2000s. Not to mention 3D. Ryan and Cameron were the first to advocate 3D cinematography. I also understand why. Those directors and college businessmen who have watched the short film gave such a high score, and the expectation is so high."

"If the movie can maintain the level of these 15 minutes, I will pay 100 dollars to watch the version and feel that it is worth the price, not to mention that there may be more peculiar things at the end, and those plane wars, but this one It’s impossible to watch the normal 35mm version of the movie. 3d is the focus of this movie. It’s hard to imagine what will become when I watch those things change back to normal 2d?

Senior movie fans who have watched the film are not stingy with exaggeration. Even if the ten minutes cut by James Cameron is far from the true essence of the film, it is completely worthy of such praise.

"The 3D effect of "Avatar" surpasses all 3D movies in recent years. It can be said to be a brand new 3D realm. In addition, the realistic level of the cg characters in the film is also a new milestone in the history of the film industry. You can watch several clips. Director Cameron’s dedication to this film and superb directing skills. But 15 minutes is too short, and it ends when everyone is still proud of it. I really want to watch the complete "Avatar" directly..."

——This is from a British fan.

"Visually, there is nothing close to what Cameron has achieved now. Although I am not so satisfied with the character design, they are indeed shown on the screen in a real and exciting way even for a moment. I feel like I’m on Pandora. When I saw the Na’vi for the first time, it was terrible, but once you watch it for 5 minutes, it will feel very natural. In short, Pandora is out of human imagination."

——Australian movie fan.

"The 3D effect is quite amazing. It is a hundred times stronger than the 3D movie that was converted to cheat money in the later stage in China! Even the "Transformers" that is currently recognized as the best 3D effect is not as good as "Avatar." It was a little distracted at the beginning, but it took a while to get used to it. Even when there is a close-up shot of strong motion, you will feel immersive. When the camera is still, you will find the depth of the picture, which is really amazing!"

——Chinese movie fans.

"Imax3d's "Avatar" three-dimensional clip is really amazing, super exciting and amazingly shocking! The audience was filled with surprises and admiration. Everyone was stunned. It is really a revolutionary masterpiece of the movie!"

-Japanese movie fans. (To be continued...)

...

...()