Chapter 822： Why does this happen

From an animation workshop that started at US$50 in 1923, it has now become a Fortune Global 500 with a market value of US$89 billion. For nearly ninety years, "strong brand and character authorization" has been one of Walt Disney's success secrets.

The foundation of all this comes from high-quality content products-in the early years, it was exquisite and cheerful animated films, and in recent years, it has been a series of film and television dramas that have a healthy and active image or temperament, animation, family fun, adventure, or superhero, just like now Like virtual characters such as Mickey Mouse, the Pooh and The Lion King, who are still not weak, such as Cowdy Cowboy, Shrek, Captain Sparrow, the surprised Peter Parker, Captain America and many other characters, they have always been teenagers and unidentified people all over the world. The object of adult pampering.

Continuously swallowing Pixar Studios and DreamWorks Animation Studios, both listed companies must be proficient in playing financial games and handing over beautiful financial reports, but it is also a business requirement to build a three-dimensional, integrated entertainment media group.

After all, in the traditional Hollywood studios, Disney is the only self-reliant, transforming itself from the existing studio structure into a comprehensive media group, while other peers have either become targets of acquisition and become News Corp. The branches of large consortia such as Sony Group and others are as helpless as Raidenhua and MGM.

If you look back, Ryan chose to sell Miramax Films back to the Weinstein Brothers, which is actually a very wise choice. Although Miramax can also bring a lot of profits through film distribution and audiovisual publishing, However, the success of this company’s films and art films are too far apart from Disney’s brand temperament, and has no substantial contribution to Disney’s "strong brand and role image", and lacks the possibility of "role authorization".

This is not the case for Lucasfilm. It is roughly in line with Disney and Ryan's production philosophy. If Lucasfilm succeeds, Disney's film business puzzle is almost complete.

The old animation business includes Pixar Studios, DreamWorks Animation Studios and Disney Animation Studios. In terms of live-action movies, the characters and themes of the Marvel Superhero series and the Star Wars series are far more than those of "Pirates of the Caribbean" and "National Treasures". "This category is too rich. The series of movies can be made endlessly like a TV series, especially for verified themes with a broad audience base, and product derivative development will be even more prosperous.

Just like the amazing superhero movies sweeping the world, it is not difficult to imagine that with the huge platform support of Disney, the new "Star Wars" in the future will be even more popular.

Yes, in the eyes of many people, movies like Star Wars are simply not worth mentioning, and they are extremely vulgar, but no one can deny it. It is these ‘daydream’ movies that can become popular all over the world.

People like to embrace this experience. On the one hand, it is really interesting. On the other hand, 90% of the audience in the world regard movies as a way of consumption that can provide themselves with simple or pure entertainment.

For the widest audience and the consideration of maximizing benefits, the successful model of big groups, big investments and big movies is destined to be the mainstream. If the "Star Wars" series is restarted, it will certainly be included in this model.

At the subsequent routine board meeting, it took almost no time, and Disney’s board of directors reached a consensus on the acquisition of Lucasfilm. Disney will set up a strong acquisition team to contact Lucasfilm with part of the cash and stock exchange to promote the acquisition as soon as possible.

This will be a long and arduous task. The complexity far exceeds the acquisition of DreamWorks Animation Studios.

Now it can be said that it is a good opportunity for Disney to complete this acquisition. Time Warner is still breaking up with AOL and has no time to look outside; Viacom was badly injured in the financial crisis and has no ability to continue to expand; Global is more than enough. . Not enterprising enough; roles like Conscart and French Vivendi are not enough to watch in front of Disney.

Twentieth Century Fox and News Corporation, which own part of the rights to the Star Wars series, are possible potential opponents. Ryan is concerned about Disney itself. We are also observing the reactions of Fox and News Corporation in the 20th Century.

For the time being, both Fox and News Corporation in the 20th century are relatively calm and have no special movements.

This acquisition is only part of Ryan’s work. In October, the release date of "Avatar" is getting closer and closer. Disney's promotional activities have become more extensive. In addition to the constant exposure of the starring actors and films, James Cameron also counted. He personally appeared on the stage this time and promoted his latest masterpiece.

"The script of this film actually took shape as early as 1995, but at that time there was not enough film technology to meet the ideal requirements of completing this film. It is precisely because of the insistence on the production of the'perfect film' that I put the script away. , While conducting technology research and development and testing."

In the latest movie tidbits revealed, Cameron introduced the origin of the movie, "In the past 10 years, I tried "Terminator 2: 3d version of the battle of the sky", filmed "Titanic", "Abyss" "Ghost", "Deep Sea Alien" and so on, but the idea of ​​"Avatar" and the exploration of 3D technology have never stopped."

"Until 2005, Ryan and I thought that the time was almost ripe, and we joined forces with the producer Jon Landau who filmed "Titanic" to start the "Avatar" filming plan that took more than four years."

It also includes a passage from Ryan, "This is an unprecedented collaborative experience. James not only creatively created an unprecedented new world-"Pandora Planet", but also developed a new set of languages ​​and cultures. , The uniqueness of the Nameis and other creatures living on the planet is even more beautiful. In my opinion, James is a perfect'inventor'!"

The heroine Zoe Saldana bluntly expressed the common voice of the crew, "What I will always keep in mind is that I participated in a Hollywood movie revolution!"

Compared with the massive "Avatar", "The Hurt Locker" is almost completely submerged. This movie did not do much in advertising. The main publicity work of the film is aimed at Oscars. As for the market acceptance, I think You can predict the box office of the movie if you think about the subject matter of the movie.

Films with this subject matter, even if they were shot by James Cameron, would still be niche movies, and the subject matter of the film would affect the box office more directly than any other aspect.

Ryan created too many favorable conditions for this film, even if the film was only opened in North America with 4 theaters in November, he still held a premiere for the film.

The scale of the premiere was not large, but many people came to join in. Apart from those famous Jewish people in Hollywood, Sidney Gannis, the rotating chairman of the Academy, also invited a number of Oscar judges to attend, which does not violate the Academy. Oscar rules formulated.

People entered the theater one after another. When the movie was about to start, Steven Spielberg, George Lucas, and Francis Coppola came together. Ryan and the three shook hands one by one. Was beckoned to Sophia Coppola, who was following her father, and walked towards the screening hall with the three major directors.

Natalie and Sophia Coppola are one step behind.

"Tell you a good news, Nat." Sophia Coppola leaned close to Natalie, whispering, "In the car when I came, George, Stephen and my dad, they already said they would support you."

They have seen the samples of the film a long time ago, and now that they have a film of sufficient quality, it undoubtedly made many people's final determination.

"It's really enviable." Sophia Coppola's mouth was obviously sour.

Natalie just smiled, and now it’s unnecessary to say anything. Although the friendship between her and Sofia Coppola is good, it is far from that of Scarlett, and some things are not suitable for talking now. .

"After finishing "The Hunger Games"," Sophia Coppola probably also noticed something wrong. After smiling, she dispelled the jealousy on her face, and said, "I want to turn to literary movies too. Been pulled down too much."

Speaking of it, she is the first American woman to be nominated for an Oscar for best director. Many people even think that she will inevitably become the first best female director. Who knows that in the past few years, the situation has turned upside down. Change, I have gained the title of the world's No. 1 female director at the box office, but fell far behind the girls around me at the Oscars.

No one knows the gains and losses.

If Sofia Coppola thinks she is no worse than Natalie on the subject of director talent alone, why does this happen?

Her eyes naturally fell on the person walking in front. The biggest difference between the two lies in Ryan. Natalie has Ryan's full support. Without Ryan, she would be able to go to where she is now. High, it will also take more time.

Speaking of I am also fortunate. I have won Ryan's support since the 1990s. Ryan has also spent a lot of thought on his first Oscar nomination. The world's top box office female director almost It was given to me by the other party.

Although I was extremely tempted for a while, I finally endured it and didn't come with him, otherwise...

With a light sigh, Sophia Coppola dissipated all these random thoughts, took a few steps to catch up with his father, and entered the theater with them.

When sitting on the seat, Ryan felt his hands were a little numb. There were too many people who came to say hello all the way. Most of these people are Jewish. In recent years, Ryan has been in the maintenance of the Jewish community. Many substantial actions have been taken, and their attitude has also brought more sincerity.

"What did they say to you?" Ryan asked Natalie.

Along the way, many people whispered to Natalie. (To be continued...)

...

...()