Chapter 825： The attraction of fame and fortune

According to the general understanding, a film with such an overwhelming reputation should also be sold at the box office. However, since the 1990s, the professional reputation of the film and the box office number have become two different things with little connection. The high-cold theme produced specifically to cater to the Oscars, "Military", is indeed not very popular with ordinary audiences.

The film was screened in North America with poor four theaters, and it got a box office of US$145,352 in the first three days of the week, and the box office of a single library exceeded US$30,000.

This number seems pretty good, but most theaters in North America that specialize in literary and artistic films are large theaters that can accommodate more than 500 people, and Natalie’s last film, "Black Swan," is in North America on a larger scale. Opened the painting, but got a score of more than 90,000 US dollars in a single library. From this perspective, the box office performance of "The Hurt Locker" is destined to be scumbag.

By the second weekend, the scale of "The Hurt Locker" was expanded to 60 theaters, and the box office of the single theater quickly fell to about $10,000. In the three days this weekend, only a little more than $620,000 was collected from North America.

This can be said to be the greatest sorrow of Chong'ao films. If you want to recover your investment, you can rely on a long time to accumulate.

After two weeks of observing the box office trend, Disney and Miramax also roughly estimated the final North American box office number of the film-between 15 million and 20 million US dollars.

Want to count on the box office to get the investment back, Disney and Miramax can die of this heart.

"What else do I need to do?" Natalie asked Ryan.

Filling Natalie's cup with black tea, Ryan leaned back on the solo sofa and looked opposite, "Alison, don't you claim to have a good PR experience? You can talk about it."

"of course."

Tyler put down the file he was looking through, smoothed the curly hair of Honey Gold to the back of his head, and said unhurriedly, "Nat. I'm going to be your teacher."

"Dear."

Picking up an orange from the fruit plate on the coffee table, Natalie threw it over, "You can say it."

"Thank you."

Taking the orange, Tyler threw it to Ryan again, "This is the beginning."

"The biggest taboo when competing for awards is to have high self-esteem. Don't say how high-end your movies are. You must show confidence, amiability and modesty throughout the entire process. This will most favor the members of the academy."

Ryan and Natalie were unmoved, basically everyone in the circle knew about this.

"Also attend various parties and events in Los Angeles frequently to increase your exposure." Taylor continued. "Although we have an absolute advantage, we must brush our face and our sense of presence."

For Natalie, there is no difficulty, she lives in Los Angeles.

This can also be regarded as one of the basic conditions for wanting to win awards. Movie stars from other places tend to temporarily settle in Los Angeles during the awards season. For example, in the past few years, everyone thought that Daniel Day Lewis would win the best actor. His advantage is indeed. It's also very big, but even if it's withdrawn, it's almost inferior to Hollywood. The gangster still moved to Los Angeles during the awards season and attended various awards ceremonies to show his competition and desire for awards. Only then can he win the award smoothly.

"In addition, we have to prevent others from splashing black water."

Speaking of which. Taylor looked at Ryan, "Although few people are willing to take the risk of his anger to do so, they have to guard against it. After all, the lure of this award is too great."

"Leave it to me." Ryan took the initiative.

If you say that relying on your own sales and efforts to brush your face can be regarded as a conscientious competition. Then no public relations will admit that they have done the method-to pour dirty water on the opponent, this can be regarded as a frequent occurrence in the Oscar competition in recent years, and there are many victims among them.

Although few people in this world dare to directly challenge Disney's films in this way. But Ryan has seen quite a few rumors in his previous life.

For example, Eric Patterson, a member of the academy, published a book revealing the secret in 2008, saying that the best film journey of "Brokeback Mountain" was destroyed by two senior filmmakers Tony Curtis and Ernst Bognier. , The two told the audience on Fox News-we don’t want to see this kind of **** cowboy story. I believe that if Howard Hughes and John Wayne were still alive, we would definitely not watch this kind of movie. "

Although this is not the main reason for the failure of Brokeback Mountain, it definitely affected the result to a certain extent.

There is also the battle between "The Hurt Locker" and "Avatar" in the previous life.

Although James Cameron has almost no interest in competing with his ex-wife for the best director, the two producers frequently make insidious tricks in order to compete for the best film.

Megan Ellison, the producer of "The Hurt Locker," regardless of the risk of violations, wrote canvassing emails to a large number of members of the academy, calling them not to vote for "Avatar"-our industry needs to give "The Hurt Locker" such a small cost The movie is definitely not a blockbuster that gives billions of dollars at the global box office.

At the same time, the media has circulated a large number of reports about the untrue combat methods of the soldiers in "The Hurt Locker". Although Fox in the 20th century never admitted that this was their material, discerning people know who is making trouble.

Also, in the last Oscars he saw in his previous life, Woody Allen’s ex-wife Mia Farrow and his son Ronan Farrow revisited the media in the media, saying that Woody Allen was awful many years ago. .Xemia? Farrow’s daughter, why did the old things that had been concluded decades ago suddenly make a lot of noise?

Never underestimate the appeal of fame and fortune!

Ryan has always kept this in mind, and his public relations team will not relax during the awards season.

"Then there are targeted public relations goals." Taylor picked up the document that I had just looked at. "I have the latest statistics here. The percentage of whites in the college is 95%, and the proportion of men is 100. Eighty-one per cent, no more than 11% of the members under the age of 50, and the average age of the members of the college is 64 years old."

She curled her lips and said helplessly, "This is the crowd that decides the Oscar nominations and awards. In other words, the old men in the academy are the main decision makers of the Oscar results."

"They are the targets we have to find ways to win over."

"My dear." Ryan peeled the orange and gave it to Taylor and Natalie. "Your analysis is correct."

"I heard that in addition to our public relations team," Taylor threw a piece of orange into his mouth, "Harvey also hired Lisa Tabek for Nat's public relations?"

"This is the case." Ryan nodded, "It's true that we have an absolute advantage, but we can't tolerate any relaxation."

At present, the most prestigious public relations for the awards season in Hollywood is Lisa Tabek, and her previous position was the head of the public relations department of Miramax Films. She used a series of methods to help Miramax make "In Love" "Shakespeare" defeated "Saving Private Ryan" and won the Oscar for Best Picture of the year, creating the biggest "injustice" in the history of the Oscar awards in the last 20 years in the eyes of fans. It is one of Lisa Tabek's most typical achievements. .

She used to be Harvey Weinstein's right-hand and direct executor in public relations.

Although she later founded a public relations company, the Weinstein brothers she has collaborated most with. She and her team have helped Miramax Films win nearly 30 Oscar nominations in the past few years.

Lisa Tabek and her public relations company can be regarded as Ryan's additional insurance for next year's Oscars. After all, what he is going to do is a record-breaking thing.

For the old and conservative Oscars, change is sometimes the most difficult choice, and they must be strengthened to persuade them.

Afterwards, public relations parties and pull-up sessions, Ryan completely handed over to Natalie and her public relations team, and Mrs. Shelly also flew to Los Angeles again. Although she was extremely dissatisfied with her daughter, Natalie was her only one. daughter.

Under Ryan’s instruction, the 100,000 luxury CDs prepared by Disney were sent to the academy judges and all Oscar-related people early. Accompanied by the CDs, there were also Disney’s elaborate "Huller" version of the car hanging. Ornaments and keychains, these don't seem to be valuable, but they are unique versions.

Of course, small gifts like champagne, flowers, souvenirs, etc., are emerging in endlessly.

Even so, there is no guarantee that those judges who like to vote with their feet like Ryan will actually watch "The Hurt Locker".

In this matter, Lisa Tabek and her public relations company played a role.

Lisa is the first person to use the "" method in Hollywood. Lisa and her team will call the members of the academy almost every day, "Have you seen the DVDs of "The Hurt Locker" I sent you? Are you serious? Take a look, this one is really good."

After confirming that the members of the academy have watched the movie, Lisa will continue to call bombing again, "Everyone thinks this movie is particularly good, don't you think Natalie Portman deserves an Oscar?"

In addition, UU Reading Harvey Weinstein also invited the public relations manager who served as the presidential election of Ohei Tan to coordinate the public relations matters of Miramax, and sent an email to Disney for "The Hurt Locker" Outside the media, there are all kinds of stories about how well Natalie is directed, how talented she is usually, etc., in order to'brainwash' the members of the academy through the media.

Not to mention, Miramax Films even invited Charlie Chaplin's two granddaughters to host a party to entertain the industry to convey to the industry how good the film is.

At the same time, Ryan is also taking action here. He invited George Lucas, James Cameron and Steven Spielberg to host a big party together to entertain many directors, movie stars and producers to create momentum for the film. , And at the same time invited Summer Redstone, Rupert Murdoch, Don Logan and other people who have the right to speak in the media to watch the movie.

It is completely different from the low box office, the publicity of "The Hurt Locker" is amazing, and even the exposure in the media is almost comparable to that of "Avatar".

The latter has entered the final preparation period and is about to land in major theaters around the world. (To be continued...)

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