Chapter 826： The cry before shattering

An original story about unknown alien life without a big-name star, and is not a sequel to any movie, with a price tag of up to 550 million US dollars. Can a movie make money?

Even with the success of "Titanic" ahead, the industry and the media are skeptical about whether such a large investment can get a return in the market.

Perhaps looking at Hollywood, the only people who are truly confident are Ryan and James Cameron, as well as Disney's management.

The confidence of Disney management is not without reason.

Before the filming started, James Cameron signed a cost and sharing agreement with Disney. If the production cost exceeds US$280 billion, Cameron must first give up most of his profit share; if the film With a global box office of less than US$1 billion, he will only get a basic director's compensation of US$20 million.

James Cameron and Disney also developed a brand new digital photography system for this movie, and the patent for this photography system is jointly owned by both parties. At present, many crews have taken aim at this set of equipment. Up to now, the patent authorization and equipment rental, this set of equipment has brought 14 million US dollars in revenue for both parties.

The later stage of "Avatar" was completed by New Zealand's well-known Weta Digital Studio, so it also met the New Zealand tax rebate conditions, and Disney saved a lot of money from it.

Excluding the US$250 million in production costs, Disney’s main investment in this movie is still US$300 million in marketing!

Of course, this figure is only for planning and external publicity, in fact, it must be discounted.

As a result, the global economic downturn has reduced advertising costs.

Secondly, Disney uses the company's internal resources to spend the least money to achieve the best results. Recently, TV stations, espn, Disney Channel and a+e television network have all opened special festivals during prime time and are currently broadcasting the trailer of "Avatar". Websites such as Twitter and Facebook have also opened pages to promote "Avatar".

Most of these advertising expenditures flow within Disney, and the actual consumption figures are far less than planned.

In addition. Disney also cooperated with James Cameron and Panasonic to develop a set of Panasonic's 3D home theater system. They provide free technical support for movies and bundled the promotion of "Avatar" in the company's home theater marketing.

This alone has saved Disney US$25 million in publicity funds.

Therefore, Disney’s expenditure on publicity will most likely not exceed US$200 million in the end.

Speaking of which, these are not too secret things. As long as people in the industry analyze them carefully, they can draw similar conclusions. But to the film critics of Higurashi Nishiyama, these are not important at all. As long as they see the total investment of 550 million U.S. dollars, these guys are as if they were robbed by Disney, gritted their teeth with hatred.

Of course, they do have reasons to hate. After all, among all the major Hollywood companies, Disney is the first company that really touches the interests of film critics in the industry.

Five hundred and fifty million dollars, even if it is a discount. Even for a large group like Disney with a market value of close to US$90 billion, if it really loses money, it will vomit blood and even trigger a series of chain reactions.

Don't talk about other things. The volatility in the stock market alone will cause Disney to suffer huge losses.

After so many years and so long, North American film critics finally saw an opportunity to fight back against Ryan Jenkins. The one who completely smashed their cakes and their gloomy income. Definitely the person they hate the most.

"It is said that this project is the result of Ryan Jenkins' efforts."

Sitting by the phone, Roger Albert was writing and drawing on paper, while his assistant was on the phone and relayed his opinion to his colleague David Denby who lives in New York in time, "If "Avatar" fails , He is bound to be responsible for this project, and may even lose the position of chairman and creative director of Disney."

"This is our chance!"

Roger Albert’s pen almost pierced the paper. He now regrets the praise given to that boy in the early and mid-nineties. If he knew that there would be today, he would definitely unite all the film critics and ruin the original thinness. Boy!

Even if he knew that this might not be a big deal, after all, after entering the 1990s, their influence on commercial films was very small, and Hollywood producers were not allowed to destroy their gold-making machines, but he still wanted to turn back the clock. , I want to try, because the other party gave him a taste of coldness that he had never had before.

The assistant hung up the phone with David Denby, and according to Roger Albert's instructions, he dialed jr Jones, David Edelstein, Joe Morgenstein, and René Edelstein one by one. Calls from famous film critics such as Rodriguez and Kenneth Turan.

Most people responded to his call, but Kenneth Turan of the Los Angeles Times refused.

This is not too surprising. Now that film critics have been kicked out by their respective contracted media, Kenneth Turan is still able to cooperate with the Los Angeles Times, and he might get the support of someone behind him.

There was a knock on the door, and Roger Albert's new agent strode in and said to him, "The other party has already transferred 2.5 million dollars to the account."

Nodding lightly, Roger Albert wrote to tell them that we will make an attacking comment soon!

Disney’s promotion of "Avatar" has been very smooth. Although many media are questioning whether the film can recover its huge investment, the 16-minute clips released are indeed excellent. Not many people doubt the quality of the film. Ryan and James Came Long is almost a guarantee of quality. Instead, many media are commenting. If the film can guarantee the quality of the sixteen minutes, it is impossible to say that "Avatar" can really work a miracle.

Entering mid-December, it is getting closer and closer to the simultaneous global release of "Avatar" on December 19th. Many traditional media and large-scale websites have suddenly heard the voices of some former well-known film critics. Recently, they have almost no voice. The group of people unanimously aimed at "Avatar".

Disney has a huge influence in the media industry, but it cannot control the media, nor can any media group in North America do this.

The voice of "Avatar" was suddenly loud.

"From the images that have been shown, "Avatar" is nothing new except for the technology."

"This is a typical movie scam, "Avatar" will shatter Ryan Jenkins-style movie myths."

"I am too ambitious and too excited. It is enough for us to have works like "Shawshank's Redemption". Why should "Avatar" be 3D? It is not for the audience's money!"

"The 3D movie advocated by Ryan Jenkins and James Cameron is for naked commercial interests. They only care about the audience's pockets and never care about the audience's feelings!"

An industry seems to be struggling hard, trying to make the loudest sound before it collapses.

The leader of their industry, the convener of this action, and the most famous film critic Roger Albert in the United States is no exception.

"I ask everyone to think about it seriously. Is 3d movies really necessary? What do you think after watching 3d movies? What kind of insights will it bring you? 3d movies will actually only bring fatigue and make you feel tired. The brain and glasses are exhausted, because every frame of the 3D movie shows us something that is not necessary at all!"

Although he has not paid much attention to the professional film critic group, the other party seems to have a great momentum this time. Ryan still saw some related comments. He was a little surprised that Disney really could not influence all the media, just because it could not bring With enough attention, most of the small-scale media almost cancelled the cooperation with film critics.

Now, their voices are so loud, what's the situation?

"George..." Ryan subconsciously felt that things would not be so simple, and dialed the phone on the desk. "Recently, the film critics reacted a bit strangely. Let me check."

A few minutes after he took the call, George called back. "Ryan, Kenneth Turan of the Los Angeles Times called Robert just now, and he said this was a unity called by Roger Albert. action."

Roger Albert? Ryan couldn't help frowning.

This film critic used to have a very high status, but for a behemoth like Walt Disney, it is not worth mentioning. When attacking "Transformers", Disney also taught him enough lessons. Isn't he yet Learn smarter, or are you really confused?

Even if the other party lost his mouth, Ryan didn't think he would become confused. Since he dared to stand up and challenge Disney again, he must have a certain degree of confidence, and where does this confidence come from?

After dialing the secretary's phone, Ryan asked her to quickly compile a list of media who spoke for film critics. These media have print media and websites, but they do not have a unified label. They are scattered under various media companies in the United States ~ www.novelhall. com~ There are even several websites with shares in his foundation.

These media in the industry are basically the type that takes people money and does things for others.

Film critics will attack "Avatar". Ryan is not surprised. He and Disney not only touched their cakes, but even smashed the glamour of the industry, which directly led to the decline of their group. If they were placed on the other side of the Pacific, then It is simply a deep hatred of killing his father and stealing his wife.

But the other party's voice is so loud, there must be someone behind it.

Who are those people? Ryan thought of this for the first time, and then shook his head.

The other five major film companies in Hollywood can all be the target of suspicion. If "Avatar" is a big hit, their films released at the same time will inevitably hit the rocks. Who is the most directly facing the big production of "Avatar"?

"Alvin and the Chipmunks 2" by Twentieth Century Fox! (To be continued...)

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