Chapter 856： The killer of Disney Animation

Taylor did not release a record this year. Her focus is on "Ice Adventure". With Thanksgiving approaching, the film is about to start its release trip, and Disney has also begun an intensive bombardment of large-scale publicity.

In addition to regular publicity methods such as the Internet, TV, radio, posters, newspapers and magazines, Ryan has also developed many special publicity plans for this film.

Frankly speaking, no matter whether it was or is now, this animated feature film is not a particularly outstanding work. In terms of quality alone, it is not as good as the "Toy Story 3" released in the summer, but the quality of the film is never a decision. The only factor for movie box office and commercial success is not even the decisive factor.

The key to the success of this animated feature film lies in marketing!

The production cost of "Ice Adventure" is only 150 million US dollars, and the publicity cost is as high as 200 million US dollars!

According to Ryan’s request, Disney recruited well-known singers from nearly 30 major languages ​​around the world, and recorded multilingual recordings with Taylor. The most important of them was the English version sung by Taylor himself, as well as from Japan. Matsutaka, customized the Japanese version for Japanese audiences!

Yes, the biggest overseas ticket warehouse for this film is Japan!

Japanese women and minors are very kind to the theme of "Princess Story", not to mention two new Disney princesses appearing this time!

And Disney's new princess is also the focus of Disney's promotion!

Snow White, Beauty and the Beast, Simba the Lion King... whose childhood memories have not been marked by Disney? However, with the rise of new studios such as Pixar and Blue Sky, the story of the princess and prince began to be shelved, and the classic Disney cartoons gradually became memories.

With Ryan taking over Disney, under his advocacy, Disney began to re-examine fairy tales. And on the premise of retaining the essence of Disney and making appropriate changes in line with the trend of the times, "Ice and Snow" is a product that combines the essence of Disney with the requirements of the new era.

The film sacrifices two princesses in one go. This is the first time in the history of Disney, and the theme of the story has returned to the fairy tale "motif" such as family affection and self-recognition. The exquisite shapes and wonderful music will surely awaken many people's childhood memories of Disney.

"We all grew up watching Disney's classic animations... Disney's classic old animations are part of our DNA."

During the promotion period, Disney also did a lot of research on the market, and many older people said nostalgic words like this.

Nostalgia-Of course, Disney will make use of this ideological trend that is emerging nowadays.

Subversion is another aspect!

Everyone knows that the old-fashioned Disney-style prince and princess-style fairy tale movies are no longer in the market, and the classics are often separated from the old ones. With classic animation DNA, there is also a very modern leather bag. . For this reason, Disney has made many subversions, trying to balance the temperament of the film, first of all, turning the witch into a princess.

"We have achieved a perfect balance between the new elements and the classic story elements, which allows the film to play to the highest level."

In an interview, Taylor said, "As for what the new element is, I promise to surprise everyone."

If you ask what is the essential element for this film to be successful, it is naturally music.

It can be said that Disney has made the release of "Frost Adventure" to the extreme, and has prepared several versions in North America. There is also a special karaoke version after the film is released for a period of time, so that the audience can sing together in the theater. In order to exert the greatest power of the brainwashing divine comedy!

Among them, Disney focuses on the Japanese market. There are too many versions of the film released in Japan. There are 10 versions for different types of audiences to choose. Among them, there are 3 "sing together" versions similar to the karaoke mode. Give full play to the outstanding musical characteristics of this movie.

Such an innovative distribution model will also become a booster for the miracle of the film.

Although Pixar Studios has unlimited creativity, and the potential of younger generations such as Blue Sky Studio and DreamWorks Animation Studios, music is always the killer of Disney animation.

but. In its publicity, Disney did not emphasize the musical attributes of the film. Multiple versions recorded by Taylor and others have not been released yet.

The reason is simple. Many male audiences see them as musicals. They would think—that’s not my food, I don’t want to watch it—so Disney emphasized other things, letting people go into the theater and then judge, and if they feel cheated, they can make complaints at will.

It is undeniable that Disney’s princess stories have always been a special show for female audiences, and it can even be said to be a special show for girls. Girls will go to boys' movies, but most boys rarely watch girls' movies.

In order to "cheat" audiences who don't like musicals, the film party emphasized other things during the promotion and avoided this topic.

Disney has targeted potential male audiences from the early stage of its publicity. The first few trailers of the film are focused on the little snowman "Snow Treasure" and the big snowman "Snow Monster", and there is no dialogue or music.

The design of'Xuebao', which separates the family at every turn, is actually aimed at the soft violence that boys join. It is full of'boy humor'. The full-length trailer also features adventure action images, with a special emphasis on male characters.

In addition, the title of the film was changed from the original "Ice Queen" to "Ice and Snow Adventure", just to increase the coolness that boys need.

In short, Disney's strategy is to let potential male audiences enter the theater first.

Although the main audience of this film is women, most male audiences can watch it, and even find it very interesting. When the two princesses at the end offer ‘the kiss of true love’, these guys will definitely be so excited!

In the posters that have been exposed one after another, whether it is the media or the general audience, Princess Ann and the mountain man Christopher are the protagonists. What kind of wonderful expressions will there be after the double heroine.

Of course, these are the external manifestations of the film. Whether it is a popcorn film, a literary film, or an animated feature film, it needs a theme that goes through the beginning and the end.

Is there a more suitable theme to kill the world than the "freedom" reflected in "Frost Adventure"?

On the weekend before Thanksgiving, the crew of "Ice Adventure", which was scattered around the world, was officially assembled in New York, and the film will also be released worldwide from New York.

I don’t know if it’s God’s favor. The cold air from the North Pole to the south swept across North America’s east coast in the early hours of Thursday. Up white.

Just when Ryan was worried about the premiere in the afternoon, the snow gradually diminished and soon stopped completely. Although the weather became a bit cold because of this, the white snow scene complemented the upcoming film.

"It's so cold outside."

As soon as he walked into the theater, Tyler rubbed his hands hurriedly, "Damn weather."

"sister……"

Sandy who was following Nicole suddenly ran over, "Here you... this."

What she handed Tyler was a hand warmer.

"Sanny is still the most considerate." Tyler gave Scarlett a slanted look. "It's not like some people."

"This is a public place." Scarlett Johansson reminded her, "Pay attention to your manners. Mr. Scott and Mrs. Andrea are here."

"Honey." Tyler returned the hand warmer to Sandy. "Where is your father?"

"The bad guy I told you about went to the lounge." Sandy seemed to be very sensible, and deliberately lowered his voice, "Mummy said, Dad is blackmailing that bad guy."

"Bad guy?" Scarlett didn't quite understand, "Sandy, who is the bad guy?"

"The one from News Corp."

Tyler winked at Scarlett, just in time to see Ryan re-enter the hall and quickly pulled Sandy and Scarlett over.

"father……"

Hearing the crisp voice, Ryan quickly walked a few steps, "Honey, you are very cute today."

"Thank you Dad."

The little guy in the princess's bun and the tutu laughed immediately.

After meeting Nicole, several people walked towards the screening hall. Taylor asked in a low voice as he walked, "What is Rupert Murdoch looking for?"

"It's nothing." Ryan said without paying much attention. "It's just to express kindness and want to eliminate the ‘misunderstanding’ between Disney and him."

"Misunderstanding?" Taylor wrinkled his nose. "Is this a'misunderstanding'?"

"I heard people say..."

After finding a seat and sitting down, Scarlett said mysteriously to several people, "Several children of Murdoch went to his mansion last week and made a lot of noise. Among them were his two ex-wives, Wendi Deng. Appeared there too."

She seemed to realize it suddenly, "Ryan, shouldn't it..."

"Scarlett!" Ryan raised her finger and shook her, "This is someone else's housework and has nothing to do with us."

"oh, I understand now."

This hindsight guy said clearly, "It has nothing to do with us!"

"Dear Nicole took a pair of specially-made 3D eyes and helped Sandy put them on, and at the same time he asked, "If you feel uncomfortable with your eyes, you must tell Mommy. "

"Ok."

In front of Nicole, the little guy is quite obedient.

Like the summer version of "Toy Story 3", "Ice and Snow" has also been released in 3D and imax versions, and the 3D effect of this film is also one of the selling points. In the eyes of people like Ryan and Taylor who have seen the sample, " "Ice Adventure" can be regarded as the best 3d animation ever.

If "Avatar" is not a cartoon.

After a few small routine activities, I didn't wait too long. This animated feature film with feminist ideas and Lily spirit kicked off the curtain. (To be continued) r655

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