Chapter 859： Crazy surroundings

"The Disney animated film "Ice and Snow" has hit the box office since its opening in Japan. It won the championship for 13 consecutive weeks and won the box office of 239 million US dollars. It beat "Spirited Away" and became the box office champion of Japanese film history!"

After the beginning of the new year, "Ice and Snow Adventure" has been reported frequently. Not only has it made great strides in the North American film market, easily breaking through the $400 million mark, it has also achieved jaw-dropping results in Japan, another major animation country. "Spirited Away" and "Titanic" have placed themselves in the number one position in Japan. $..

At the subsequent Oscar awards ceremony, "Ice and Snow" won the best animated feature film and the best original song. Although the Oscars are limited to the box office of the movie, they can always play a leading role. The commercial performance of the film also experienced a short-term resurgence.

By mid-March, "Ice Adventure" had been downgraded from markets around the world, including North America, and the final box office numbers could only be described as a "miracle" in the mouth of the media.

In North America, the film made a total of 436.75 million U.S. dollars at the box office, which is the best North American box office record for Disney Animation Studios.

Overseas, because of the super-hot relationship in Japan, the film's overseas box office was particularly good, with a total of US$913.26 million.

As a result, "Frost Adventure" has a global box office of $1.35 billion, and it has come to the fourth place in the box office of movie history. It has become the existence second only to "Avatar", "Titanic" and "Avengers"!

The film not only allowed Walt Disney to successfully recover a total of 350 million U.S. dollars in investment, but also generated nearly 100 million U.S. dollars in profits. No matter what, this is an outstanding commercial success.

"Ice and Snow Adventure" has an excellent box office, and the peripheral products that are the key to the profit of animated feature films, Disney gets more revenue.

As the movie went down, the DVD was naturally put on the agenda by Disney, and the Blu-ray bd sold 3.5 million copies on the day it went on sale. Setting a record for the sales of animated films in history, in the following week, more than 7.7 million DVDs were sold, and this alone brought Disney more than $135.6 million in revenue.

This is only a week, and the sales of DVDs will be a long-term process.

The original soundtrack of "Ice Adventure", which has been on sale for a long time, performed particularly well. It won the album sales chart thirteen times. So far, the original soundtrack has sold 3.53 million copies, and the single sales of "" exceeded 7 million!

As a phenomenon-level animated film, "Ice Adventure" is widely favored by audiences all over the world. Although the film has been downgraded, the influence is still huge, especially in the peripheral derivatives market. It continues to shine. From the match-3 mobile game of the same name to the skirt of the heroine, all have become popular products, plus various dolls. , Cosmetics, authorized advertising creativity, etc., people have to admire that Disney does have its own uniqueness in the operation of film industrialization.

According to survey information released by an authoritative institution on Wall Street, in less than half a year, Anna and Elsa's same dresses have sold more than 3 million in North America, the UK, and Australia alone!

The average price of each "Elsa skirt" is around US$149. The "Elsa Skirt" alone has earned Disney an amazing income of about 450 million U.S. dollars!

Yes, you read that right, it is 450 million US dollars, not Japanese yen!

In addition. Disney also released 16 brand new "Ice Adventures" themed foods and health care products, including fresh fruits and grapes, juice, yogurt, household stretchers and even dental floss, which can be described as all-encompassing...

Although some media have always used "unexpected success" to describe the box office performance of "Ice and Snow Adventure", it has to be said that this animated film still burst out Disney's accumulated heritage at once. The legendary chain effect in North America and the world attests to its extraordinary quality.

The film was released, and the surroundings are selling well. Ryan and Disney will still not be satisfied, and the subsequent publicity has not relaxed. The sales of peripheral products is a long-term process. If possible, they even want to scrape the ground in the world.

Cases of obsessive "Frost Adventure" were pushed to the front desk by Ryan using Disney’s huge Disney media to prove how good the film is and how popular the sales of peripheral products are. If you don’t buy it, it’s simply Is a symbol of obsolescence.

After all, most people have a herd mentality.

Of course, what Ryan brought out were all real cases, and he was not afraid of other people's investigation.

As a big animation country, the performance of many Japanese is especially worthy of a big book.

A Japanese couple who had been married for six years, because the man did not like the movie "Ice and Snow", the woman said in anger that-people who didn't understand the beauty of this movie would be unqualified as human beings-they asked for a divorce on the spot.

The chain effect of "Frost Adventure" is not only happening in Japan, but there are also many true stories about this movie being staged across the United States.

In the United States, a father named Calder took his 7-year-old daughter to the theater after the release of "Ice Adventure". Calder said that his daughter became extremely obsessed with the movie. After that, she went to the theater several times with her grandfather, grandmother and others to watch the movie. What made Calder incredible is that his daughter begged him to buy it. "Ice and Snow Adventure" theme pajamas and crown, and are still queuing to buy the official limited edition dress of Queen Elsa.

Calder ridiculed himself and said that it was about to become a "house of ice and snow." The original soundtrack of the movie "" was played in his car all day long, but his daughter continued to enjoy it.

The reason why she likes this movie is because she likes Elsa’s magic and Anna’s character.

After the film was released, Calder also held a "Ice Adventure" themed birthday party for his daughter, which was held by hiring a few live actors in Icy Adventure costumes for $350.

According to the father, the actors had already appeared in six such themed parties that day.

In addition, Disney took advantage of the opportunity to launch the Norwegian snow and ice trip, which also attracted the Calder family, but because of the high cost of $15,000, Calder temporarily shelved this plan.

Families like Calder who are enthusiastic about "Ice Adventure" are very common in the United States. The impact of this animated film on children is not only in the animation image. There seems to be psychology.

An American scholar wrote an article specifically for this: "Ice and Snow" is different from the previous love between the princess and the prince, but about the failure of the love between the prince and the princess, the growth of two girls with anti-traditional personality, and finally reflects the true love Anna's persistent pursuit, Anna's bravery and loyalty affect many children, of course, this also affects their parents.

Among all the peripheral products, the most popular one is definitely Queen Elsa's skirt. In addition to the regular version of 149 US dollars, Disney also specially produced an official limited edition worth 1600 US dollars. The Disneyland is located in California and Florida. . There is a long queue outside the newly renovated "Ice and Snow Adventure" pavilion.

Amazon pointed out in a report in mid-April that the number of Princess Elsa dolls sold can be stacked up to the top of Disneyland's Cinderella Castle 855 times; and the National Retail Federation survey shows that the "Ice and Snow" character dolls are listed as toys. The top spot on the ranking list has become the most popular birthday gift for American little girls this year.

"Ice Adventure" food has also become popular. The owner of a cake shop in Manhattan, New York, USA revealed in an interview with Disney media that they have been in business for 7 years and there has never been a cake style as popular as "Ice Adventure." "

The first quarter of 2011 passed quickly. Because of the relationship between the box office of "Ice Adventure" and the surrounding super sales, Disney achieved 21.6 billion U.S. dollars in revenue and 3.6 billion U.S. dollars in net profit in this quarter. Among them, the income related to "Frost Adventure" contributed nearly a quarter!

It is no exaggeration to say that if a single round is profitable, "Ice Adventure" is even as good as "Avatar"!

When a movie really triggers a topical effect, marketing methods are just icing on the cake. Because the fan community will spontaneously create massive content, do free publicity and promotion for the movie itself, and greatly increase its topic and box office popularity.

A sequel to a movie like this money-making machine has long been put on the agenda by Disney. Broadway operas, books, and TV series are also under development.

Disney has also included Anna and Elsa in various upcoming films as guest appearances, and has successively launched the Anna and Elsa trailers of many films such as "Snow White and the Hunter" and "Iron Man 3" to attract female fans. Eyeballs.

Especially in "Snow White and the Hunter" which opened in April. With the help of the "new fairy tale interpretation" craze triggered by "Ice and Snow", this film with almost no features won the North American box office of more than 89 million U.S. dollars in the first week, and the North American box office reached nearly 200 million U.S. dollars in ten days. Almost recovered the investment in the film.

Among them, I have to say that the trailer for Anna and Elsa played a lot of role.

In addition, the popularity of "Ice Adventure" has another major impact on the English-speaking area and the entire Western world. Among the newly-born girls, the number of girls named Anna, especially Elsa, has risen sharply, and in a short period of time It's even comparable to names like Jessica or Catherine.

"Frost Adventure" is like the previous "Avatar" and "Titanic", has become a cultural phenomenon.

The waves caused by this movie will not disappear easily, and will even affect the lives of many people, but these are not within Ryan’s consideration. When April came, he rushed to Australia, after a long period of time After the preparations, the new work he and Natalie collaborated with has already begun official shooting! (To be continued...)

ps: (No charge!) Note: In reality, the production cost of this film is US$150 million, and the announcement is 300 million. The total cost is definitely more than 450 million. It is said that the box office has just recovered the cost. As for the surroundings, it is not bad to send a copy. More reliable data.

As of January 2015, the real income of peripheral movies ~ www.novelhall.com ~ Blu-ray global sales of 39 million sets, 790 million US dollars

bluy version 3 million sets 150 million US dollars

8.95 million original soundtrack DVDs, 350 million US dollars

6 million digital singles + digital albums, 110 million US dollars

6.5 million sets of Frozen princess dresses, 975 million US dollars

Frozen princess play 3.2 million sets, 298 million US dollars

Frozen Snow Treasure 359,000, 19 million US dollars

Cumulative sales are almost 2.7 billion U.S. dollars. Other surrounding areas are not very good for statistics. For theme parks, it is estimated that only Disney has clear statistics.

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