Gerlingen, Germany
PhD headquarters, product development center,
A group of Germans were in a meeting to study the product plan for the second half of the year.
"These patents have great potential, and I suggest that they should be quickly commercialized!"
A fat man wearing a red tie is holding a few copies.
"I agree!"
The project manager nodded.These patents are very creative. As long as they are made, the company's compelling standards can be improved a lot, regardless of whether they are sold or not.
"How many things do we have? Why don't we take them out earlier?"
The big fat man is not satisfied yet.
With this kind of thing, the aviation and aerospace markets that were difficult to enter before will be much easier.These pieces of paper represent the strength of the company!
"We finally got them. They were provided by a university, and we just concluded an agreement with them."
"These are not developed by ourselves?"
The fat man picked up the file again and observed it carefully."This won't work, we need our own research and development capabilities, and we can't rely on outsiders for everything!"
"Engineers have seen it. Their opinion is that this partner is extremely active in thinking, basically leading the technological trend, and our strength is difficult to match.
The technical team suggested that we should focus on the productization of technology.After all, PhD is just a company, not an academic unit!"
The project manager is still very responsible.Some details have long been thought of.
"They are shirking responsibility! If they think so, the doctor can still go to this day? If they can't do it, let the capable ones come in!
How many people can come in that school?High salary, treatment, no problem.Can't I lead customers in for a tour, and then talk about these things, it has nothing to do with us!"
The fat man was furious!How can this deadly weapon not be in your own hands?
"I can try! It is said that the people over there are still very keen on coming to work in our country, maybe it can't cost much!"
"But don't be too reckless. In terms of operation, you still have to take into account the emotions of your partners. In order to help people, it is not worth the loss. According to the news from Asia, this cooperation has not come easily!"
On the other side of the conference table, someone disagreed with the practice of digging in partners.
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Philip, Netherlands
It was also a product planning meeting, but the location was changed to the marketing department.
The central conference room.
A group of key account managers in neat suits sat in a large conference room whose lights had been dimmed.
"The last few fiber probe samples sent to the North Sea drilling platform, they are very satisfied, the customer asked us to quickly mass production!"
A middle-aged woman with lingering charm stood in front of the slide projector and pointed to the projected pictures of several samples to introduce the situation to everyone.
"My feedback there is also very good!"
An old man at the conference table also raised his hand.He is responsible for the mining machinery market.
"Me too!"
At the conference table, there were echoes of response one after another.Everyone has received continuous feedback from their customers.
"Since the feedback is so good, let's arrange mass production!"
The boss had no opinion and agreed directly.There is a market and a product, what else can be said?
"We should pull out this fiber optic product and set up an independent series to differentiate our brand from our competitors!"
The woman standing in front of the slide projector gave another opinion.
"agree!"
The boss is concise and concise.
"How many of these things are there? Can subsequent models keep up?"
Some people still have doubts about a separate product line.A new product line means a new organizational structure, and various costs will go up.
"It should be possible! As the news from the Asian branch came back, the partners adjusted their strengths and changed their majors to come in."
"That's good! But we can't do nothing here!"
The boss thought for a moment.
"Mary, please make a note, arrange a budget, and ask our partners to come to Europe for a round trip, and we will be responsible for the expenses. We have to show something!"
"Ok!"
The female secretary on the side jot down this little incident.
The marketing department has a large budget to entertain customers and suppliers.This is just a small matter.
In the Physics Department far away in the sky, there were pies that had not been done yet.
...
"Next!"
The middle-aged beauty changed a slide and moved on to the next topic.
"This is the market demand feedback we have collected. The largest one is blue LEDs. The intention order alone is worth 50 million US dollars."
"Transfer this information to the R&D department!"
The meeting continues...