With the advent of spring, the capital shortage of the Optoelectronics Department finally showed signs of relief.
The first reason here is the contribution from "Great Tech".
Daping's production capacity and profit margin continue to climb upwards, and the profit realized every month has exceeded 20 million.
One of the increased profits is the added value from high-end models.
With the resolution of the brightness of the green LED, the company's brightened model can already be turned on under the daylight environment.This is a landmark achievement.
The other comes from the continuous reduction of raw material prices.With the collapse of the LED market, the cost of large-screen optoelectronics has continued to decrease.
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But in the development, it is not without problems.That is, some low-resolution markets, and low-end markets, have been abandoned.
The fundamental reason for this is the low-priced LED caused by the first decline in the LED economy.
The main reason why LED large screens monopolize this market for a long time is that the large screen itself is equivalent to a large wholesale market.
Selling a large screen is equivalent to selling millions of LEDs at once.When LED prices are high, no one wants to enter the market to compete for this market.
But when the price of LEDs dropped significantly, things changed essentially.
Especially for some indoor occasions with low brightness and low resolution.It is completely possible to use domestic pirated LEDs.
In this era, the largest CRT monitor does not exceed 25 inches.In the large-size display market, there is another technology, the rear projection display, but it is the largest, and it can only be about 50 inches, and the brightness is also very poor.
The large low-brightness LED screen has a very large competitive advantage indoors, especially in the size of 80-150 inches.
In some high-end occasions such as airports, there is still demand for large indoor publicity screens of this size.
Due to the early detonation of LED technology, the world's technological development route has produced a serious deviation.
LED TV, unexpectedly appeared!
It is entirely possible that the large-size TV market will be monopolized by LED TVs in the future.At least Plasma TV, there is no chance at all.
As for TFT-LCD, a few years later, when its size grows to a large size, it may face competition from fellow students, LED TVs.
For consumer goods such as LED TVs, Optoelectronics is not prepared to get involved.Due to pirated LEDs, this market is faced with relatively cruel price competition as soon as it appears.
There are two core components involved in LED TVs, one is LED, don't mention this.The other is the module chip.
LED TVs still use the concept of modules, but due to their smaller size, the density of LEDs will be higher and the number of modules will be reduced. Therefore, its interface ICs are more integrated than large screens.
The integrated circuit profession has begun to invest manpower to develop related high-density module interface chips.Even if the integrated circuit major does not do this part of the job, others will take it.Because it is not difficult after all, it is just an interface-level chip.
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In the outdoor large-screen market, market expectations are not optimistic.
One of the starting points for Optoelectronics to enter the large LED screen was that there was no LED manufacturer that could provide millions of LEDs.With the explosion of LED production capacity worldwide, this restriction no longer exists.
As the price of LEDs continues to fall, it has become profitable to use genuine LEDs for large screens.
All manufacturers in the Patent Alliance have clearly expressed their concerns in this regard.In the case of the LED market recession, it is difficult for everyone to refuse the purchase intention of millions of customers.
Antitrust laws are not vegetarian.
Maybe the boss has a tacit understanding, but at most everyone can find some trouble for these customers, such as raising the price, completely prohibiting it.
The sales staff at the bottom level does not care who the products are sold to and what users do with them.Their task is to sell things and get commissions.
In addition, people's expectations for LED brightness are also limited.After meeting the needs of turning on during the day, continuing to increase the brightness is of little significance to users.
As time goes by, even the brightness of pirated LEDs will gradually meet the demand for large screens.
According to Cheng Yongxing's estimation, in the second half of this year at the earliest, and at the beginning of 1993 at the latest, Huge Hi-Tech will have to be dragged into a price war, and this kind of price war will occur simultaneously on both high-end and low-end battlefields.
The high premium stage of high technology has passed.Like LEDs, large screens are no longer a high-tech product.
The only reason that can support the high price of large screens is that there are no competitors!
But now, everyone can't see this.The management of LED company is still indulging in increasing profits, so long as the output is increased continuously, the corresponding profits can be reaped.
What Qian Dezhi did, he unintentionally made the best choice, which was to desperately expand production capacity and earn the last profit before competitors appeared.
It is no exaggeration to use "The Last Madness" to describe the current situation of LED large-screen companies.
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The second reason is from bank loans.
Since February, public opinion has undergone many changes, and this trend has become more and more obvious.
Optoelectronics has been able to feel the changes.
The biggest change is the gradual loosening of money.On the one hand, this looseness is due to the gradual end of the cleaning up of triangle debts. On the other hand, it is also due to the general climate.
Later generations attributed the settlement of this wave of triangular debts mainly to the correct cleaning method. After all, this was a great feat of the iron man.But the loosening of money since 1992 actually played a bigger role.
At this point in time, Optoelectronics' loan from the bank has suddenly become easier.
The optoelectronic system has multiple attributes and has received special attention from several major banks.
First, the high-tech attributes belong to the support objects of various policies, especially the two technology conferences before and after, the leading position of the LED industry is fully demonstrated.A company that even foreigners are convinced, are you not convinced?
Second, high profits, both production and sales are booming.Last year, even pirated LED manufacturers were alive and well. As a genuine manufacturer, how high is its profit margin!
By this year, when the LED industry in the whole city is all unsalable, the products of Huge Hi-Tech are still selling well, which accentuates this feeling.
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Seeing this situation, Cheng Yongxing was also unceremonious, and directly placed another order for production line equipment.
There is no inter-bank networking mechanism. Several banks are not connected to each other. Multiple mortgage loans are a common occurrence in this era.What's more, optoelectronic loans don't need mortgages at all, just brush your face.
The debt ratio of Optoelectronics has exceeded 200%, but no one knows it.
As the new plant has already received experience, the new line only requires equipment entry and installation.In an ideal state, before September 1992, Optoelectronics would have two TFT-LCD production lines into production!
Technically speaking, there is no parameter difference between the equipment used in the new line and the already built production line.But in fact, the first production line, like the first large LED screen, is a test product.
Many equipment on the production line are running with injuries.They were able to pass the inspection and were completely corrected on the spot!
Once this kind of large-scale equipment is shipped to the site, it is difficult to send it back to the manufacturer for re-processing.Even if the original design is unreasonable, it can only be dealt with.
In this case, the highest design guidelines and highest yield of this production line will be inherently limited.
The new production lines and equipment are completely different.With the experience of the first production line, both full-color and equipment manufacturers have enough experience and lessons.Manufacturers have the opportunity to modify or redesign the design.
Due to its late-comer advantages, the new line has greatly improved both its quality and output compared with the first experimental line.
In response to this situation, people call the production line starting from the second line the 1.5-generation line as a distinction.
This 1.5 generation line, the only problem that needs to be faced is the cost and cost.Once the equipment is delivered, Full Color will face payment difficulties.
Although the concept of pilot line is adopted, the total cost of each production line is still close to the 200 million yuan mark, and its equipment costs more than 150 million yuan.It is very difficult to support this kind of money only by relying on optoelectronics' own profit rollover and bank loans when it is delivered centrally in July and August.
Although the profit of the LED company is large, the optoelectronics is also spending money everywhere, and the monthly balance to the full color is only more than 10 million.
Up to now, the equipment for the first production line has not been settled.
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Therefore, with the order for the second production line, the capital situation of Optoelectronics has quickly become tense.But even in this case, Cheng Yongxing still made the decision to distribute dividends on a regular basis.
Loan 15 million from the bank for dividends!
This move was opposed by the company's management, but he was indifferent.PlanB cannot be shaken.
If you miss the dividend this time, you have missed the admissions season of 1992.This kind of loss is absolutely unbearable for PlanB.
Proportionally, the school was allocated 4.5 million.This figure is not too small even for a ministerial unit of the University of Technology.
Cheng Yongxing’s total dividend is 8.4 million.Of this amount, 7.5 million was allocated to the talent fund.
1.5 million of them were transferred to the Department of Semiconductors to support the expansion of the enrollment of students in the Department of Semiconductors.This 20% ratio is even fixed.Future dividends will also be handled in accordance with this ratio.
Not all of the remaining 6 million are reserved for the computer department.Because it is not realistic to expect a school to train 100,000 programmers.
This talent fund will face all the institutions of higher learning in the three eastern provinces.
In PlanB, in the future, a geese pattern will be formed, led by the Department of Computer Science of Bingcheng University of Technology and supplemented by other schools.
This time, 4 million yuan was reserved for the University of Technology, plus the last time, the total funding reached 5.5 million.For the remaining 2 million, two universities were selected from Linlin Province, each with 1 million places.
The two million, and the choice of the school, are resolved by the Department of Computer Science and the Forestry Department of Education.