Chapter 178： Jersey sponsorship

As Notts County becomes stronger in the Ligue 1 and other competitions, many brand companies are also eyeing this unclaimed fat. A novel ﹤≦≦≤﹤≤＜＜

Although Notts County had the name of the oldest club in England, but it was in the lower leagues, and there was no trend to rise, so apart from Umbra’s jersey sponsorship, there was no commercial income at all.

Even Umbro's sponsorship fee is pitifully small, but it is also in line with the status of the British Second Club.

But today, Notts County is not the same as before.

The leader of the Premier League, there is no doubt that Notts County will not be promoted to the British after the end of the season; this season is still playing for the UEFA Cup on behalf of England, and the coverage has been extended to all of Europe.

The most important thing is, with the current degree of Knotts County, who can guarantee that Knotts County will only have to survive the relegation just like ordinary newly promoted horses in England?

According to the eyes of many professional football critics, let's not mention that the Notts County, which has grown up again next season, is now pulling them to the UK. Even if there is no strength to compete for the championship, but the qualification of the Champions League is definitely something to think about. .

Such a promising club does not yet have various sponsors. For many brands, this is a unique opportunity.

Not to mention that Notts County will be promoted to Great Britain's huge influence next season, because now Notts County can play the UEFA Cup, which is enough to make them spend their money.

As a result, various brands began to actively negotiate with Notts County.

First of all, it’s the jersey sponsorship. Both David and Soriano believe that Umbro is not suitable as a jersey sponsor in Notts County. After all, Umbro’s influence in the world is really limited and can be promised. Ibaraki has too few resources, which is not suitable for a club with great ambitions.

More importantly, Umbro didn’t have the courage to bet on Notts County’s tomorrow. Even if Notts County’s outstanding performance this season and its European appearance have made Umbro earn enough from previous sponsorships, but they The sponsorship fee that can be given next season is still judged with an outdated vision, even for Notts County, this is an insult.

Therefore, Notts County will never renew the contract with Umbro. After this season, Notts County jersey sponsors are destined to make a substitution.

In fact, in the field of football, only Adidas and Nike have enough influence on sports brands. The remaining brands do not have the competitiveness to overturn the two giants.

Although in the later generations of David, the competition between the two giants was inseparable, but in this era, Adidas still has a clear advantage, especially in the field of football, and it has opened a few streets of Nike.

There is a clear difference between the two in their competitive strategies. Nike pays more attention to personal marketing, while Adidas is more inclined to combine with European giants, but the same path is the same, just to sell things.

This time, the two giant competitors approached the Notts County Club almost at the same time, hoping to reach a shirt sponsorship agreement with Notts County after the next season.

Because there was very little work on sponsors before, David only pulled up the shelves of the market opening department. More work was still handed over to Soriano. However, considering the actual situation in Notts County, now The market opening department can be gradually improved.

And this time the negotiation on the sponsorship of the jersey is a very good exercise.

However, two days after starting negotiations with Adidas, David felt that he should come forward after receiving a report on the progress of his judgment.

"David, next time you should go for your genuine chairman. You didn't see the other person's incompetent face, really Tm's baggage, it seems that sponsoring us is giving us alms!" Soriano was upset. Complained to David.

David didn’t know what happened during the negotiation, but considering that Notts County’s current position in football is not comparable to that of the giants and the English team, it’s not surprising that the other party took the initiative in the negotiation. .

"Okay, when the sponsorship talks are over, I will give you a big bonus, don't worry about it!" David didn't care, since he gave the job to Soriano, he believed that the other party would be able to do well, after all The opponent's future generations became the man of the rich president.

"Don't, I still want you to make a final decision anyway. You will come together tomorrow, anyway, I can't figure it out!" Soriano is still a gas-sucker, and it seems that he really suffered a lot during the negotiation. Wronged.

David can't understand, even if Adidas can't, there is no Nike, there is no need to be angry at the other side!

So David decided to join the negotiating team the next day.

When he first saw the person in charge of Adidas the next day, he probably knew why Soriano was so uneasy.

The guy's nostrils have grown to the top of his head, all of which are exhaling towards the top. Those who don't know think this household is the most powerful man in the universe!

Ya's expression is too terrible, right?

Even if you are adidas, there is no need to look at our eyes with endless contempt, right?

Born by heart, sometimes it makes sense!

Although he hasn't said the last word yet, David has felt that today's negotiations are still going to be yellow.

Sure enough, after the two sides sat down, the other side spoke with contempt and charity.

"I think our conditions have been made very clear, I am very busyIf Knotts County does not have the sincerity to cooperate, then we will stop talking about our sponsorship, anyway, the famous European clubs are like this Many, just pick any one better than Knotts!"

David squinted at the big belly, and sat down with his belly completely raised to the other side of the pregnant woman, frowning unnaturally.

Is this the mid-level manager of Adidas?

What about this virtue?

Is it by selling straw bags that women climb up?

I took the contract template prepared by Adidas, and yesterday Soriano Kuang and himself complained about the attitude of the other party, but did not say what conditions the other party set out. He wanted to take a good look at what the industry tycoon Adidas can give to Notts County. Kind of conditions.

Signed for 3 years, the sponsorship fee is 5o pounds per year, there is no incremental increase, the sale of jerseys Notts County does not enjoy a share, and there is no provision to upgrade Notts County or receive additional awards for championships.

That is to say, if Notts County signed this shirt sponsorship contract, then Notts County can only get 5o pounds from Adidas in the next three years. (To be continued.)