Chapter 875： Peripheral development

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Notts County defeated Rome by three goals and scored their second victory in the UEFA Champions League group stage. The most important thing is that Villa announced his return with a beautiful hat trick.

The media were about to cry. They were in Black Notts County, and Notts County was immediately restored to their state. They were in Black Villa, and Villa scored immediately, and there were three in one. This cruel reality made them later How dare you go to Hernotz casually?

The fans of Notts County are very happy. They are used to appreciating the goals of Villa. Now, the strongest Villa is finally back. He is still the super killer who has made countless clubs frightened.

The strength shown by Notts County in recent games has made the giants vigilant. It is also a pity that why the poor state of Notts County cannot last longer!

Now that the terrible Notts County is back, I am afraid that European football will be under their rule again!

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David and Soriano are conducting inspections in the commercial development department. This is a separately planned department. The effectiveness of marketing in Notts County is determined by the performance of this department.

In fact, both David and Soriano are satisfied with their work. Although they do not have the market vision brought by David’s previous life, they can at least make plans that are in line with the actual situation of the club. The promotion is also very effective.

The growth of business development is not unlimited. If you want a substantial increase in business income, you need to change the market and time. Perhaps the sponsorship fee of a main sponsor is now not more than 10 million, and in ten years, this number may directly double. .

As a result, now that Notts County wants to increase income, it must have additional growth points.

In traditional segmentation, the team's income mainly has three major pieces, broadcast income, game day income and commercial income.

Among them, the broadcast income club cannot be controlled. What they can do is to obtain a better ranking as much as possible, so as to strive for more broadcast share;

The income of the game day, the capacity of the Notts County stadium is fixed. If you want to increase your income, the best way is to increase the price of the tickets. To increase revenue;

Although there is room for increase in business income in Notts County, it is definitely not as large as the phenomenon;

So, what kind of additional growth point do you choose?

After a long period of market research, the director of the business development department made a very targeted planning plan and presented it to David and Soriano. Today, the two big brothers came to determine the feasibility of the plan .

"According to statistics, our Knotts County has more than 500 million fans worldwide, accounting for 7.6% of the world's total population. This is definitely a huge number, and there are more fans than Manchester United and Real Madrid! "

"As long as we can turn some of our fans into loyal consumers, then we have unlimited possibilities!"

The head of the business development department is the middle-level leader Soriano digs from the bank. Not only does he have great financial analysis capabilities, but also extraordinary market insight.

"When traditional revenues are limited by growth, I think the best way for clubs to expand revenue channels is to develop peripheral products that belong to our club!"

"Jerseys and scarves are also a type of peripheral products, but they are developed in cooperation with sponsors, and the peripheral products I refer to include all products that do not conflict with sponsors."

"For example, club magazines, all kinds of official souvenirs, and even many things we can't imagine!"

David and Soriano are very interested in hearing this, the written report is boring, but it is intuitive to hear the explanation of the real person, and the business development director does scratch David's itch.

All along, David has been worrying about the club's income. When it comes to operating ability, Notts County has not been able to compare with Real Madrid and Manchester United and other traditional giants. This is not an accident. After all, Notts County has not accumulated so much.

When the three traditional income methods did not have great growth expectations, David did not have a very good way, and the proposal of the business development director gave him great inspiration.

"Very good, please continue to talk!" David immediately came to interest.

"For example, many giants now have their own special editions or special editions, but obviously, they do not pay special attention to the market value of them!"

"If we also publish similar publications specifically, as long as we do a good job of promotion, based on 500 million fans, even if only one thousandth of fans pay, then sales will reach 50w, which is already a number that cannot be ignored! "

"Maybe you will have a question, why haven't other clubs done it before, and how can we do this job? The next step is another idea for marketing."

"We can set up offices in various countries and set up an official-oriented fan organization to gather fan groups, strengthen contact with all fans around the world, shorten the distance between us, as long as we do a good job , I think ours will succeed!"

"And with the rapid development of e-commerce and logistics, our peripheral products can be easily transacted through the Internet. In fact, the reason is very simple. As long as we can grab users, we can win success, just like the concept of the Internet. At the time of the rise, the user level was king. We have a huge number of fan groups, and the work we have to do is to transform them into our loyal consumers! Of course, the premise is that they have this spending power!"

David and Soriano glanced at each other. Although they felt that some papers meant it, they sounded very consistent with the market rules and the truth was very simple. There is no possibility of achieving it before it is tasted.

Why did other clubs not succeed in the surrounding area? On the one hand, they did not pay special attention to it. They felt that their income was too meagre compared to other aspects. On the other hand, there were disadvantageous factors for promotion.

Notts County is absolutely necessary to try, even if it fails, after all, Notts County is now in full swing, even if one aspect of the operation fails, there is room for make up and room for a comeback.

Once successful, it is definitely a very glorious sum in the history of the club. If the surrounding income can account for more than 10% of the overall income of Knotts County, then it is an extraordinary number!

David actually found a long-term profitable way for Notts County long ago. That is the youth training camp in Notts County. Once the surrounding income has also developed greatly, who can limit the income of Notts County to break through the sky?

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