Chapter 27： "Oriental Daily" response

When the new day came, when the "Jiuding Daily" announced the sales of the previous day again, the entire Xiangjiang newspaper exploded in an instant.

is not only the newspaper, but also the entertainment, business, and political circles.

Newspapers are a powerful propaganda tool. The strong rise of "Jiuding Daily" means that another newspaper with a strong voice and influence will appear, and it is impossible not to attract the attention of others.

Practitioners in the entertainment industry are concerned because "Jiuding Daily" can affect their reputation and interests. If "Jiuding Daily" publishes negative opinions on them or their works, it will definitely have a great impact; similarly, if there is a " They will also benefit a lot from the praise of Jiuding Daily.

People in business and political circles are also paying close attention to the "Jiuding Daily", also because of related interests, just because according to the current situation, the sales limit of "Jiuding Daily" is not known where it is, exceeding the "Oriental Daily" and reaching the top of Xiangjiang. It is not impossible, and "Jiuding Daily" still covers the grassroots and the elite at the same time, and its influence will never be weak.

Smart people never underestimate the power of public opinion!

At this time, in the conference room of the "Oriental Daily" newspaper, the people sitting around the table all bowed their heads, and did not dare to make a sound, for fear of being seated on the head, the gloomy boss deliberately targeted .

Ma Chengkun is the second-generation boss of the Ma family, and he is in charge of the media mouthpiece of "Oriental Daily".

He tried his best to build this newspaper, and used many shameful methods in the middle. All of this was just to create a powerful umbrella for the Ma family, so that the Hong Kong government would cast a rat-causing weapon to better protect the Ma family.

After so many years, the daily sales of "Oriental Daily" finally topped the first place in Hong Kong, and its influence is growing.

But who knows that the situation has suddenly changed. A few days ago, after an inconspicuous third-rate tabloid was acquired, it turned into a wolf and slammed into the Xiangjiang newspaper world.

In just a few days, the delivery volume reached 200,000 copies, and the sales volume through the newsstand reached 120,000 copies, which had a great impact on the Oriental Daily.

The "Sing Tao Daily" had been eyeing the "Oriental Daily" as the No. 1 throne, but now there is a "Jiuding Daily" that seems more threatening.

"Jiuding Daily" poses a greater threat to "Oriental Daily", not only because the momentum of advancement threatens the dominance of "Oriental Daily", but also because "Jiuding Daily" covers a wider range of users and has a positioning. A large part of it overlaps with the "Oriental Daily", so that the daily sales of the "Oriental Daily" have experienced a rare decline in these two days.

It was not obvious on the first day. It only caused the daily sales of Oriental Daily to drop by about 2,000 points, but it was scary the next day.

According to last night’s statistics, the sales volume of "Oriental Daily" yesterday was only 163,000 copies, which is down 5,000 copies from yesterday, and 7,000 copies compared to the previous few days.

Although I don’t know if "Sing Tao Daily" has been affected in the same way, Ma Chengkun guesses that "Sing Tao Daily" is definitely not as impacted as "Oriental Daily" because of the users and " Jiuding Daily has little overlap, and Sing Tao Daily has a rich heritage, with sales channels all over Southeast Asia.

"Sing Tao Daily" has been less affected, which means that the gap between "Sing Tao Daily" and "Oriental Daily" has narrowed unconsciously!

If you don’t think about anything, the dominance of the "Oriental Daily" will be taken away by the "Sing Tao Daily"!

may even be taken away by the fledgling "Jiuding Daily"!

Ma Chengkun is absolutely unwilling to see such a thing happen, he must find a way to solve the problem, being indifferent will only give up the overlord throne, he will definitely not be reconciled!

Therefore, early in the morning, he convened a meeting with the main personnel of the entire "Oriental Daily" to analyze the problem, hoping to solve the problem facing now.

"Bang!" Seeing everyone's silence, the atmosphere was very heavy. Ma Chengkun was annoyed. He slammed the table and made a loud noise. Everyone jumped and they cheered up and sat down.

"Tell me about your views, why "Jiuding Daily" can rise so quickly and have such a big impact on our newspaper!" Ma Chengkun looked around with a calm face for a week, and said to the trembling employees.

Hearing Ma Chengkun's words, everyone dared not look at him. They lowered their heads and scanned the colleagues next to them to see who would be the first bird.

"Why, all of them are dumb at a critical moment? Speak!" After waiting for a few minutes, no one spoke, and seeing that it was still the case, Ma Chengkun didn't strike out his heart, his thick eyebrows were raised, and he said angrily.

was originally a member of the Black Family, and the parents he came into contact with were cruel characters or desperadoes. Growing up in this environment, Ma Chengkun's temperament also appeared very fierce, and when he became angry at this time, it was very scary.

"Li Nan, what's the situation with "Jiuding Daily"!" Ma Chengkun looked directly at the name of Li Nan, Minister of Information.

"Boss, the rise of "Jiuding Daily" is too fast, and I don't have enough time to understand it, but as far as I know, the rise of "Jiuding Daily" is mainly due to four aspects."

"Firstly, its marketing methods are powerful. It not only delivers newspapers to users for free, but also delivers newspapers to the owner of the newsstand for free for seven days, which mobilizes the enthusiasm of the owner of the newsstand and helps promote the "Jiuding Daily."

"Second, because the content of the financial and commercial section of the "Jiuding Daily" is level, Xia Yu, who wrote the article, directly stabbed Mingheng Industrial’s loopholes on the first day, and recommended a stock the next day. The stocks of the company have indeed skyrocketed, causing a sensation, causing the "Jiuding Daily" to become famous and very popular among investors."

"As for the third reason, the other content of "Jiuding Daily" is of high level. Among them, the "Xun Qin Ji" in the novel section is of high quality, and the reverse is relatively large outside. Many users buy "Jiuding Daily" for reading novels. "."

"The last one is that the layout of "Jiuding Daily" is obviously different from the mainstream design of the entire Xiangjiang newspaper industry. I don't know if this has any effect."

"We pay attention to the time, the right place, and the harmony of people. At this time, "Jiuding Daily" just occupied the time and harmony of people."

After listening to Li Nan’s analysis, Ma Chengkun frowned. There were four reasons. The first one was marketing. He could not think of any way to control it. The fourth reason could not be determined whether it had an impact, and he could not blindly. Follow the changes.

And the other two reasons are content reasons, and there is still a chance to target them. He thought for a while and said: "Then target the weakening of their advantages, and write the "Jiuding Daily" to the author of financial and commercial articles and the author of "Xun Qin Ji" Dig here and cut their advantage!"

Hearing Ma Chengkun's words, Li Nan wriggled his mouth several times and wanted to speak, with a face full of embarrassment. After seeing the boss glared at him and signaled that he had something to say, he bit his head and said: "Boss, this method is possible. It doesn't work, because the author of the financial business article and the author of "Xun Qin Ji" is the same person, and that person is the current boss of "Jiu Ding Daily."

Hearing Li Nan's words, Ma Chengkun's face was stunned, and his cheeks trembled a few times. He took a deep breath to cover up his embarrassment and astonishment. He didn't know what to say for a while.

Since the content was written by the boss of Jiuding Daily, it is impossible to dig him over. Is it really helpless for Jiuding Daily? Can you only watch it step by step threatening the dominance of "Oriental Daily" and affecting the sales of "Oriental Daily"?

The success of "Jiu Ding Daily" is due to Xia Yu. Is it possible to recruit people to kill Xia Yu?

This idea emerged in Ma Chengkun's mind, but he immediately dispelled the idea, and killing Xia Yu was a disaster for the Oriental Daily and Ma Jia.

This will cause panic in the entire HeungKong media community, UU reading www. uukanshu.com originally had a bad reputation for the Ma family. If this made the media feel threatened, then the entire Xiangjiang media community would verbally criticize the Ma family, and the Ma family would definitely not be able to stand it. If the mansion catches the handle, then it will be the catastrophe!

He received a notice from the family, and a secret message came that the Hong Kong government was watching the Ma family closely, and seemed to have a tendency to do things, so that the family members should keep a low profile and vigilant during this time.

Otherwise, if Ma Chengkun is forced to be helpless as usual, he may really be out of sight, but this time he has to tie his hands and feet.

Therefore, if you want to deal with "Jiuding Daily", or to maintain the dominance of "Oriental Daily" and solve the crisis, you can only rely on formal means!

It's just that if you rely on formal means, how can you stop the "Jiuding Daily" that is occupying Tianshiherenhe?

Can you only expect "Jiuding Daily" to make mistakes on its own?

When will I have to wait, maybe the day lily is cold!

For a time, Ma Chengkun couldn't think of any way to contain the "Jiuding Daily". He frowned tightly, his head as big as a fight!

"Think about it, is there any way to solve the current predicament." Ma Chengkun said to the sitting subordinate.

waited for a long time, seeing these subordinates thinking and thinking, he was a little angry, and said directly: "give you one day, tomorrow hand in your analysis and solutions, the meeting is over!"

After finishing speaking, Ma Chengkun left the field directly, leaving behind a bunch of middle and high-level men with a sad face.

Ps: This chapter is nearly 3,000 words. In order to make the picture clearer, I don’t deliberately card the number of words. If you click more, you can do more. The number of words in the afternoon is similar.