Chapter 102： Specific operation plan

"Boss, why don't you first expand to Taiwan Province, which is closer to us?" Yan Wenhan asked.

He also thought about the expansion of newspapers. He thought that the boss would let the "Jiuding Daily" expand to Taiwan Province. He didn't expect to expand to Southeast Asia. Did the boss ignore it? Thinking of this, he couldn't help asking.

"The situation in Taiwan Province is more complicated. Public opinion control is very strict, and the black forces are all-round. It is more difficult to establish a branch. If something goes wrong, it will be beyond reach. Another thing, the "Oriental Daily" is a newspaper that is pro-Taiwan province. If we got stuck, we absolutely got on the blacklist of the supporters behind the "Oriental Daily", and went there instead of throwing themselves into the net. We don't have the intention to deal with these things now. It is still important to develop the company."

"However, it is not that our newspapers are not distributed to Taiwan. We just don’t put our energy there and send some people there. It is safer to test it out. You can leave the branch established and wait for a while! The energy is limited. , Southeast Asia’s market is even bigger, first expand towards Southeast Asia.”

"Boss, I didn't think well!"

After listening to Xia Yu's explanation, Yan Wenhan was stunned and said ashamed.

"It's okay, tell me your opinion, how to make our newspaper expand rapidly in Southeast Asia." Xia Yu smiled and said he didn't care, and asked again.

"Boss, our method of "Jiuding Daily"'s rise in Xiangjiang cannot be used in Southeast Asia, and there is no distribution channel. My idea is to set up distribution branches in various countries first, and if we only rely on ourselves to find them one by one, comic For no purpose, in order to speed up efficiency, we can stare at "Sing Tao Daily" to lay the sales network."

Yan Wenhan frowned slightly in deep thought, and said after thinking for a long time.

"You have a good idea, it can indeed speed up efficiency!"

After listening to Yan Wenhan’s thoughts, Xia Yu’s eyes lit up. After Yan Wenhan finished speaking, he immediately analyzed the benefits of doing so. He did not expect that Yan Wenhan thought of this method in a short time, and it was extremely feasible and operability. Strong.

"Jiuding Daily" wants to enter other countries in Southeast Asia, but does not know the facts of other countries, such as the distribution of newsstands, market sales, and so on. If you go through the statistics one by one, you don't know when to get it.

But if you stare at the "Sing Tao Daily" and figure out the channels of the "Sing Tao Daily", then "Jiu Ding Daily" will go to door to sell, the effect will definitely be very good.

First, where "Sing Tao Daily" can be sold, there is definitely a market for newspaper sales, and it has been developed by "Sing Tao Daily" and other newspapers.

The market has been raised, "Jiuding Daily" only needs to rush in to pick up the ready-made ones, and rely on strength to compete.

Secondly, the sales of "Sing Tao Daily" in Xiangjiang are only half of that of "Jiuding Daily". This gimmick is a big killer!

Regardless of whether the local newsstands have heard of "Jiuding Daily" before, as long as the "Sing Tao Daily" is used as the background board and the sales data comparison is provided, this kind of intuitive comparison can definitely give those newsstand owners a strong impact. The confidence of "Jiuding Daily" can be established at once, and laying a sales network is absolutely easy.

Of course, Yan Wenhan also understands Xia Yu's concerns.

The rapid rise of "Jiuding Daily" is inseparable from Xia Yu's "Looking for the Qin" and stock review articles, and among senior and middle-level people, they rely on Xia Yu's stock reviews and business analysis articles.

But in Southeast Asia, Xia Yu's stock review effect will be weakened a lot. After all, he is too far away from Xiangjiang. This information is not necessary for those who are unable to go abroad.

If "Jiuding Daily" wants to expand, it can rely mainly on "Xun Qin Ji"!

Fortunately, after nearly a month of serialization, "Looking for the Qin" has long been popular in Xiangjiang, and its influence has spread to Southeast Asia along with the flow of people. It naturally has a certain foundation. It is conceivable that the starting point of the publication of "Jiuding Daily" in Southeast Asia will definitely be better than It is high in Xiangjiang, but the starting point is high, and the boosting force is small, so it may not climb faster in Xiangjiang!

Moreover, Xia Yu also considered one point. After nearly a month of serialization, "Xun Qin Ji" has also serialized 500,000 words.

There are no 600,000 characters because many martial arts writers have contributed during this period, and several good novels have been received, and they have been serialized in newspapers.

Due to the limited space, correspondingly, the number of characters published in "Xun Qin Ji" has been reduced by a lot in one day, which relieved Xia Yu a lot of pressure.

However, "Xun Qin Ji" has been serialized with 500,000 words. In Southeast Asia, some people must have read it, but more people have not read it. The "Jiu Ding Daily" published in Southeast Asia cannot be printed separately. From the first chapter Start serializing "Xun Qin Ji" again. Readers who know "Xun Qin Ji" don't want to buy newspapers, so it is difficult to borrow the power of "Xun Qin Ji", and if it is serialized at the same time as Xiangjiang, it will make people feel inexplicable because of the lack of the previous article, and the effect is even better. not good.

Xia Yu frowned slightly, lost in thought, ready to think of a solution to this problem.

"Yes!"

Soon, Xia Yu's eyes lit up and smiled.

"The "Looking for the Qin" has been serialized to 500,000 words, and another 100,000 words are serialized to 600,000 words. It is completely possible to publish two books first, directly ripen the market, and stir up the heat. Then users will learn about the "Jiuding Daily" There are the latest serialized chapters and I will definitely buy the newspaper."

"Moreover, it's time to publish a book. It can not only expand the influence of "Xun Qin Ji", but also take advantage of the opportunity to make a fortune. At the same time, it can also start the company's publishing business and establish a publishing channel. Sooner or later, this will have to be done. , Sooner rather than later, just take the opportunity to establish!"

Soon, Xia Yu told Yan Wenhan of his thoughts, and Yan Wenhan agreed with him again and again, feeling that Xia Yu was wise.

"Wen Han, you go call in Sun Changfa, Zhao Cheng and Zhang Lei, and we will discuss a specific charter together." Xia Yu smiled and asked Yan Wenhan to go out and call for someone to come in.

"Boss!"

Soon, Sun Changfa, Zhao Cheng and Zhang Lei entered the office and respectfully called Xia Yu, and then waited for Xia Yu's order.

"Sit down first and speak slowly!"

After letting them sit down, Xia Yu asked Yan Wenhan to talk about the company's expansion strategy Sun Changfa and the three nodded repeatedly while listening.

After Yan Wenhan finished speaking, Xia Yu said to Sun Changfa: "Sun Changfa, your task is the most important. Send someone to figure out the distribution network of "Sing Tao Daily", and then you recruit people. You must absolutely establish the distribution team!"

"Understood!" Sun Changfa said with a happy face and straightened his chest.

The boss assigns him tasks again, and it is still such a very important task, plus allowing him to continue to recruit people, this is expanding his rights, the more manpower, his position in the company and in the eyes of the boss The higher, how unhappy he is.

Seeing Sun Changfa’s ecstatic expression, Xia Yu smiled, and then said to Zhao Cheng: "Your task is to typeset "Xun Qin Ji" into two volumes, understand?"

"Understand!" Zhao Cheng nodded solemnly.

Then, Xia Yu looked at Zhang Lei again and said, "Zhang Lei, your printing department will continue to recruit people, and hire a few veterans with publishing experience. It is also the first time our company publishes books, prints books and prints newspapers. The steps are different. You buy a special printing machine again and ask Liu Zhong for reimbursement for the funds. My requirement is only one, that is, the quality of the book must be guaranteed, and there must be no problems such as disconnection and glue opening. You must pay more attention!"

"Boss, I understand!" Zhang Lei nodded steadily.

"Wenhan, you are also staring at this matter. Please give me feedback on any situation."

"Okay, boss!" Yan Wenhan nodded solemnly.

"Okay, let's go out first, and report to me if you have other questions." Xia Yu said.

After Yan Wenhan and others went out, Xia Yu became busy again.

Ps: Ask for recommendation, ask for recommendation (???ε???)